Brandanew

FEBRUARY 15, 2016

You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Many of us forget that most purchasing decisions- B2B included- are emotional, not necessarily rational. Share the same stories consistently on all your channels from social media to blogs to emails to physical retail (YES!)

Product 100

Product Michigan B2B California 100

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Turns out, getting high-quality blog content delivered consistently was a big one. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

Brandanew

NOVEMBER 17, 2015

Even school kids have blogs nowadays. Blogging is an epidemic. However, not all blogs are created equal. You can now attend our next blogging workshop online on November 27th. RELATED: Beginner’s guide to creating a remarkable business blog. But, you have no such liberty in professional blogging.

B2C 100

B2C SEO Audience B2B 100

Version One Ventures

JANUARY 4, 2017

Catch up on our blog. In case you missed it, here is a series of blog posts recapping the event. Growing your B2B marketplace. Our companies are hiring in SF, Toronto, New York, Seattle, Vancouver, Montreal, Edmonton… so if you’re looking for cool opportunities – ping us and we’ll help you navigate our portfolio.

Seattle 130

Seattle Portfolio Seed Stage Canada 130

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Growthink Blog

DECEMBER 23, 2015

Here are changes and initiatives that almost every business can set in motion right now to keep this from happening to them in 2016. And know that B2B customers too are fully conditioned with these expectations and that if we can't meet them, newer competitors will. Just say no! First, Understand and Speak to the “New Customer.”

B2B 48

B2B eCommerce Matching Web 48

Brandanew

MARCH 24, 2016

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? Why Do B2B Companies Need To Prioritize Social Media.

Social Media 100

Social Media B2B Media Vertical 100

YoungUpstarts

DECEMBER 28, 2015

In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines , blogging , and social media. In 2016, businesses and organisations will need to put a greater emphasis on effectiveness, top-line revenue and overall engagement.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. Best Free Trial Practices for B2B SaaS.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

APRIL 3, 2018

Embed blog videos hosted on facebook so you can track consumption and advertise to them. In 2016, they had a huge layoff and had to shift strategy. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? The experience can’t be passed on via a blog post. branded header and tagline.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

MARCH 19, 2018

I felt it might be of value to see the product and services dimensions together, comparing them across B2B and B2C. To make things worse, look at the trend lines – they connect the two data points to imply a trend between 2015, 2016 that may or may not exist. Just email me your version (blog at kaushik dot net) or comment below.

Analytics 130

Analytics Audience B2C Restful 130

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. Brands that will stand-out in 2016 will leverage the power of the community and create a strong ROI based on measurable data-backed decisions. Come for our first 2016 digital marketing workshop on Jan 15 (3pm to 6pm) in Delhi, India.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

NOVEMBER 3, 2017

HubSpot , 2016). B2B researchers do 12 searches on average prior to choosing a specific platform to work with. It could be a blog post, an FAQ page, a commercial landing page or a blog post announcing something. Google , 2014). Your page should target the customer’s intent. Create On-Site Content.

Social Media 42

Social Media Search Naming Widget 42

Duct Tape Marketing

MAY 18, 2017

A 2016 Content Preferences Survey Report stated that 47 percent of respondents (B2B) indicated they viewed three to five pieces of content before engaging with a sales rep. How about instead of pressuring our customers, we try working on nurturing and gaining trust from our customers until they are ready to buy from us.

SEO 60

SEO Small Business Sweden Engineer 60

Hearpreneur

MAY 15, 2020

With both of these in mind, I began to plan my exit strategy by saving money, as well as starting my blog and a couple of other side hustles. I started the Baconer in the San Francisco Bay Area farmer’s markets in 2016. And second, I didn’t want to rely on working for others as my primary source of income.

Entrepreneur 127

Entrepreneur LLC Los Angeles San Francisco 127

View from Seed

NOVEMBER 7, 2019

2012-2016: The Era of Blitzscaling. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. But there is also opportunity in lean times. 2017-2018: Rediscovery of Unit Economics.

IPO 202

IPO Early Stage Cofounder B2C 202

Occam's Razor

APRIL 21, 2014

Please read the blog post for all the details. Oh, and if you want to analyze behavior of new subscribers from a specific time period, say everyone in Jan 2016, you can use the spiffy cohort analysis option in advanced segmentation. In that case seek books, blog posts, certifications that teach you how to think about analysis.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MAY 31, 2017

According to Mary Meeker’s 2016 Internet Trends Report , 6 of the world’s top 10 most used apps are messaging apps. And according to a 2016 study from Twilio that looked at 6,000 consumers around the globe, the average consumer now has 3 different messaging apps on their phone’s home screen, and sends an average of 3 messages each hour.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Designmantic Blog

MARCH 6, 2018

She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. She has been ranked by Klear as one of the Top 1% of global Social Media Influencers and was B2B Marketing’s #1 Most Influential Woman in Martech. Marsha Collier. Website: coolebaytools.com.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Duct Tape Marketing

JULY 28, 2016

10 Insightful Stats to Boost Your PR Efforts in 2016 written by Guest Post read more at Duct Tape Marketing. The B2B PR blog has conducted a study that resulted in 68% of the journalists wanting just the facts. photo credit Pixabay. PR is something no one can avoid since you can either have good or bad relations.

PR 28

PR Public Relations Email B2B 28

Agile VC

NOVEMBER 7, 2019

2012-2016: The Era of Blitzscaling. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. But there is also opportunity in lean times. 2017-2018: Rediscovery of Unit Economics.

IPO 100

IPO Early Stage Cofounder B2C 100

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. A photo posted by Upasna Kakroo (@upasnakakroo) on Apr 15, 2016 at 7:00am PDT. Here are some steps I am illustrating that will go a long way in helping you!

Marketing 100

Marketing B2C Social Media Germany 100

ConversionXL

MARCH 21, 2017

Summary: put an ear to the ground and figure out what influencers and blogs your target audience is consuming and trusts. Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. Cool video on the topic here.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

JULY 10, 2019

Links to blog posts or long-form resources increase their search visibility and build awareness. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. Example 2. “

Marketing 125

Marketing Acquisition Software Review Aggregator 125

YoungUpstarts

JUNE 4, 2018

Furthermore, the use of infographics in B2B marketing has increased from 50% to 58% from 2015 to 2016. Putting useful data into one visually charged graphic saves a lot f users time and effort in researching, which is why they continue to be a popular form of content. Utilize Instagram and Instagram Stories.

Social Media 113

Social Media B2B Design Reputation 113

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. 2016: 5K ads a day. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Persona-based stuff is really interesting for B2B. Image Credit. Personalization at mass scale.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JULY 8, 2016

Here’s a personalized value proposition example from Optimizely … And here’s a more simple personalization popup example… Interest in personalization is growing quickly, according to Evergage’s 2016 Trends in Personalization. What shape do those implementations take?

B2C 70

B2C Search Internet Mobile 70

Hearpreneur

MAY 18, 2022

In 2016, Simya Solutions (now Ling) was born. Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. My business started from a simple blog where I wrote about marketing topics as a way to stay current on marketing trends.

Technical Review 141

Technical Review Entrepreneur Software Review Jordan 141

crowdSPRING Blog

DECEMBER 5, 2016

Continuing with a longstanding tradition, the Oxford Dictionary has chosen 2016’s word of the year: post-truth. In fairness, though 2016 may stand out as an extreme manifestation of such decision making, it’s actually far from a novel social paradigm. Sound nonsensical? That’s actually kind of the point. It was never about the truth.

Denver 48

Denver B2B Design New York 48