Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Both Sides of the Table

NOVEMBER 14, 2017

How long does it take me to pay back my original customer acquisition costs? We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. How profitable is my product or service? We recently added Richard Mumby to our leadership team.

Operations 286

Operations New York City Technical Review Startup 286

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

He didn't just "tell it like it is," he gave up his marketing secrets and opened his company books. In a world where everyone and their brother is "joining the conversation" (oops, I use that phrase constantly!) Advertising ?? Advertising isn't dead; you can still buy eyeballs. That's newsworthy. transmogrification] ?

Software Review 261

Software Review Technical Review Viral Software Developers 261

Startup Professionals Musings

AUGUST 20, 2021

If you are thinking of joining the rush in this direction, I found some practical insights for success in a classic book, “ Thriving in the Gig Economy ,” by Marion McGovern. Conversely, if a client needs your unique knowledge and contacts, you should charge a higher price. Know your competitive value.

Government 374

Government Advertising Acquisition Matching 374

Up and Running

APRIL 5, 2021

The pop-up ad was designed to dissociate the advertisement from the content on the page and protect the advertiser’s brand. . Adware (software built primarily to advertise to users) like Gator began to appear. A 9% conversion rate means that you could get 90 new subscribers or sales for every 1,000 users.

Customer 96

Customer Lead Generation Flash Conversion 96

Occam's Razor

SEPTEMBER 30, 2013

It delivers conversions when I visit your site once and buy something. A final tertiary challenge is that in a world dominated by conversations and social, your static content rarely entices any new conversations. Finally it generates a constant stream of social amplification and social conversations!

Analytics 154

Analytics Marketing Social Media Technical Review 154

SoCal CTO

MARCH 18, 2010

My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market.

Los Angeles 225

Los Angeles Revenue Southern California Social Network 225

Duct Tape Marketing

MAY 17, 2023

Their new bestselling book The Unsold Mindset: Redefining What It Means to Sell challenges common misconceptions about sales and explores a different approach to selling and life. We've got our final tonight actually, and we will be up there in front of those students side by side, just as we are here in this conversation.

Sales 91

Sales Technical Review Minnesota Conversion 91

ConversionXL

JUNE 2, 2022

Using this information, the ABM team created a comic book called T-Man and Gums and sent 100 copies to T-Mobile and its agencies of record. Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. Within hours, Legere praised the work on social media.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

Software By Rob

MAY 23, 2010

iMemories offers hassle-free conversion of pretty much any analog medium you have (even those old slide wheels and 8mm film) to DVD, and the DVD includes chapters every few minutes, plus a color cover with frames from the video. Check out my book Like this post? Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed.

Conversion 34

Conversion Software Review RSS Software Developers 34

Software By Rob

JULY 20, 2010

While on paternity leave this week I read seven books. I have a list of around 20 bullet points I took away from this book, which is a solid task list for me to mull over in the coming months. Check out my book Like this post? Luckily several thousand people have decided to stick around and join the conversation.

Software Review 41

Software Review RSS Software Developers Software Development 41

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Duct Tape Marketing

APRIL 14, 2022

He has a new book out called — Moving to Outcomes: Why Partnerships are the Future of Marketing. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. He is also the Co-founder and Chairman of BrandCycle.

Marketing 87

Marketing Affiliate Channel Software Review 87

Software By Rob

DECEMBER 2, 2009

I’m really into saving time, and one way I’ve found to do that is to skim books, or listen to them as abridged audiobooks when I’m on the road. In line with this, about a year ago I found an awesome collection of summaries of the best marketing books ever (in the opinion of the book’s editor).

Software Review 27

Software Review RSS Marketing Software Developers 27

Software By Rob

AUGUST 5, 2010

You own a wall of books, or perhaps a Kindle or iPad bulging at the edge of its hard disk with non-fiction you’ve earmarked for future reading. You own a wall of books, or perhaps a Kindle or iPad bulging at the edge of its hard disk with non-fiction you’ve earmarked for future reading. Also a student of reading.

Founder 78

Founder Startup Software Review Software 78

Agile VC

APRIL 17, 2011

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. paying for travel data from ITA or others (customers acquisition spend is not included in COGS). Kayak Software Corporation. 2010 Net Income: $8 million.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Software By Rob

JULY 16, 2009

→ Two Must-Read Books for Micropreneurs Cool News, Links & Reviews , Micropreneurship If youre trying grow your startup youve come to the right place. Bob Walsh’s new book The Web Startup Success Guide comes out next week. I picked up Pamela Slim’s book Escape from Cubicle Nation a few weeks ago.

Software Review 37

Software Review Software Developers Software Development RSS 37

David Teten

APRIL 1, 2021

Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies. Welsh, Carson, Anderson, and Stowe advertises that “60% of WCAS XII portfolio companies benefit from repeat management.” The popularity of the model can be judged by the fact that the U.S.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Duct Tape Marketing

SEPTEMBER 29, 2022

7:52] Was there competition that you had to buy up, and/or what type of acquisitions did you feel like you had to make? [9:19] 23:25] Where can people find the book and connect with you? I should have wanted to mention also that we're gonna talk about is a new book hangry a start up journey. 18:48] Where was the best beer? [19:45]

Founder 80

Founder Chicago Kansas Startup 80

ConversionXL

SEPTEMBER 9, 2021

In the past, it was possible to achieve these goals through promotion and advertising. Do certain types of posts generate more likes, comments, shares, leads, and conversions than others? Where does advertising fit into social media marketing? However, the rules of engagement are changing. higher than orders through its website.

Social Media 142

Social Media Media Developer Marketing 142

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Software By Rob

MAY 3, 2010

Software by Rob Passionate about Startups and MicroISVs Lessons Learned by a Serial Entrepreneur home about press micropreneurs archives ← Catch Me at the 2010 Business of Software Conference in Boston Things I Wish I Knew When I Started Out → I’m Writing a Book: “Start Small. Check out my book Like this post?

Developer 40

Developer Software Review RSS Software Developers 40

Occam's Razor

SEPTEMBER 4, 2012

They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy. Customer acquisition. Re-think Customer Acquisition, Brand Engagement. Why not rethink acquisition?

Acquisition 144

Acquisition Mobile Customer Marketing 144

crowdSPRING Blog

FEBRUARY 7, 2014

Small Business and Startups: 5 Tips For Keeping the Books – crowdspring.co/1f1zOfD. Small Business and Startups: 5 Tips For Keeping the Books – crowdspring.co/1f1zOfD. Books that Shape Common Early Stage (Startup) Culture – crowdspring.co/1fLefAN. DIY: How to Design an Indie Book Cover – crowdspring.co/1fHFLPg.

Social Media 95

Social Media Small Business Design Media 95

Occam's Razor

DECEMBER 9, 2013

They find the closest industry leader (L'Oreal, Booking, Zyrtec, Innocent Drinks, CSC Consulting). The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media).

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

SEPTEMBER 9, 2020

This is perfect because you can target very specific needs, wants, and pain points, and really resonate with your market to increase conversions. However, the conversion rate was low, but this had to do with my offer and not with hosting the summit on FB. Using scarcity to increase conversions. Talk to your customers.

Hosting 98

Hosting Technical Review Affiliate Campaign 98

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. look at that person, give them a hug, then mark them in your book as enemy using red ink. Transactions, Revenue and Ecommerce Conversion Rate. Many reasons.

Analytics 141

Analytics Metrics Mobile DC 141

Software By Rob

APRIL 15, 2010

Which Book Would You Be Most Likely to Buy? I’m in the first stage of writing a book. But before I get too far into this process I need your help to find out what the book should focus on. Check out my book Like this post? Luckily several thousand people have decided to stick around and join the conversation.

Software Review 37

Software Review RSS Audio Software Developers 37

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Let’s take a Google Adwords ad, for example; you can track and confirm the source of a conversion using: The conversion tracking pixel from Adwords.

Marketing 98

Marketing Analytics Campaign Metrics 98

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. Acquisition segments. Acquisition segments. Conversions and monetary value. You can certainly tailor the experience for each step of your conversion funnel.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

AUGUST 9, 2016

Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. A lousy 17%. See what I mean?

Analytics 60

Analytics Metrics eCommerce PPC 60

SoCal CTO

NOVEMBER 17, 2009

I like to book my own travel, so I might be on Expedia or on an airplane. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

Southern California 170

Southern California Acquisition Cost Customer 170

Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. micro-conversion). For example: When we buy display advertising, who are we solving for?

Framework 163

Framework Marketing Metrics Audience 163

Software By Rob

OCTOBER 11, 2008

I’m in a Book! Blog Blazers: 40 Top Bloggers Share Their Secrets → Book Review: Finding a New Career that Values Your IT Knowledge Software Development If youre trying grow your startup youve come to the right place. Check out my book Like this post? Subscribe via RSS On Twitter? at 9:03 am [.]

Technical Review 27

Technical Review Software Review Intellectual Property RSS 27

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) What’s the customer acquisition cost? It seems like businesses who focus on finding their repeatable and scalable sales model first get to revenue more quickly and the funding conversation becomes much easier.

Lean 253

Lean Silicon Valley Startup RSS 253

Hearpreneur

JANUARY 5, 2022

I believe that rather than losing the human element from your relationship with your customers, digital solutions help you to make conversations more personal. Conversion rates of personalized marketing are still 50% higher than blanket methods, however, numbers are declining. Thanks to Sean Kelly, Book Retreats ! #13-

Entrepreneur 113

Entrepreneur Affiliate Green Cloud 113