ConversionXL

APRIL 28, 2021

My co-founder and I consider his sister to be a trusted confidant. To give you some context, my co-founder and I operate a website called Solitaired , which ties classic card games to brain training. But after my co-founder had a frustrating experience with another site’s help center, he started to question that decision.

Email 151

Email Product Marketing Cofounder 151

Steve Blank

MAY 29, 2011

The email continued, &# The problem I’m working on is that many founders are either making uninformed decisions or inefficiently learning the new skills they need. The solution I’m exploring is a just in time learning methodology that accelerates founders’ learning curve by aggregating relevant content, peers and mentors.&#.

Technical Cofounder 334

Technical Cofounder Early Stage Startup Silicon Valley 334

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

Hunter Walker

MAY 5, 2024

Here he provides actionable advice for founders who are building long-lasting companies but know M&A might be the eventual, and successful, outcome. This is about the bread-and-butter, $50M-$500M acquisitions of mid/late-stage startups who probably took the offers because they had serious doubts about whether they could go the distance.

Cofounder 75

Cofounder Incubator B2B Framework 75

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Hugo Woodhead is the founder of Pilcro , which sells brand management software. Kim and his co-founder, Theo Lee, did the formal market research—including a thorough investigation of Kickstarter. While those acquisition efforts worked well, not all do.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. The audience size identified is encouragingly large, and the frequently used phrases and words (brick mortar, retail, founder) align directly with our target audience.

Reputation 134

Reputation Audience Management Social Media 134

David Teten

AUGUST 19, 2019

RBI normally requires founders to pay back their investors with a fixed percentage of revenue until they have finished providing the investor with a fixed return on capital, which they agree upon in advance. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. Decathlon Capital.

Revenue 60

Revenue Technical Review Software Review Equity 60

View from Seed

SEPTEMBER 11, 2019

Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round. B) Post-Product Companies.

Seed Stage 150

Seed Stage B2B Seed Capital Revenue 150

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

Austin Startup

AUGUST 9, 2021

Chargify, the leading billing platform for B2B SaaS, today announced the appointment of Matt Downs as Chief Revenue Officer (CRO) effective immediately. During this time, Downs also was a key part of the industry’s most successful IPO and played a key M&A role in a highly acquisitive environment.

Revenue 72

Revenue Georgia Texas Colorado 72

Rob Go

SEPTEMBER 4, 2018

Most of these rhyme with what we’ve said in the past, but some have also evolved to fit the changing landscape and our own convictions about what really matters for founders and their investors at the seed stage. Of the last 15 investments we’ve made, we’ve been the lead or co-lead investor over 80% of the time. .

North America 36

North America Seed Stage Early Stage Lead Investor 36

Transformify

DECEMBER 22, 2019

I’ve seen lots of startup founders making the same mistake – spending all the funding they have on headcount and expensive and inefficient marketing campaigns. Even more, some founders are not interested in the churn rate at all early on. The list goes on, and so far, we have 200+ affiliate partners.

Affiliate 91

Affiliate Revenue Churn Rate Programming 91

Agile VC

MAY 21, 2012

On the consumer facing side, the number of companies doing multiple acquisitions of $100M+ was extremely short… Google, eBay/PayPal, Amazon, and Microsoft are at the top of the list. On the B2B SaaS side or enabling services (e.g. <$100M) acquisitions for several years now, but they’ve mainly been acquihires.

Acquisition 162

Acquisition Silicon Valley B2B Seed Stage 162

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Founder Nathan Barry launched in 2013 to help creators sell their books and courses but failed to meet revenue goals and eventually stalled.

Marketing 110

Marketing Product Audience Equity 110

View from Seed

JUNE 5, 2018

We launched the Hiring Bootcamp to equip portfolio founders and hiring managers with the best practices around building a hiring machine , so they can maximize their chances of getting the best talent into the door efficiently. The quest for building such hiring machine is universal across companies at various stages.

Hiring 120

Hiring Portfolio Metrics B2C 120

Genuine VC

MARCH 24, 2014

The five conditions for a Series A financing which he enumerated are: a core team ready to scale, demonstrable market size, repeatable cost effective customer acquisition, metric momentum, and plausible monetization. For B2B startups especially, revenue is the best signal of product-market fit. Generate Real Revenue.

Seed Capital 212

Seed Capital Metrics Cofounder Revenue 212

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

FEBRUARY 14, 2018

Address acquisition products like Privy and MailMunch make it incredibly easy to tie your website, landing pages, and social campaigns directly to your email lists at your ESP. And an email address is essential to unlock lookalike audiences as an additional paid acquisition channel.

Email 48

Email Technical Review Marketing SEO 48

View from Seed

JULY 9, 2015

It’s a common question that every VC fields from founders — and founders field from other founders, and marketers field from founders, and PR people field from founders. In light of that partnership, founders should be proactive about asking them to delay — if that’s your desire.

Startup 120

Startup PR Cofounder Stealth 120

ConversionXL

JUNE 8, 2017

Acquisition segments. Acquisition segments. If you are in B2B, you’ve certainly heard of account-based marketing by now. As Des Traynor , co-founder of Intercom put it in the Intercom on Jobs-to-be-Done book : Des Traynor: Some products are better defined by the job they do than the customers they serve.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

APRIL 14, 2022

Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He is also the Co-founder and Chairman of BrandCycle. He's the founder and chairman of the board of global partner marketing agency, acceleration partners. He's also the co-founder and chairman of brand cycle.

Marketing 87

Marketing Affiliate Channel Software Review 87

ConversionXL

APRIL 28, 2020

In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. It wasn’t quite a flip from B2C to B2B, but it was close. I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Elevate your founder and employee personal brand. Take SparkToro founder Rand Fishkin. Which have the most potential?

Demand 115

Demand Affiliate Audience Leadership 115

Agile VC

MAY 16, 2012

2) Vast Human Capital Outside Our Walls - Rob, David, and I all try to draw on our experience as founders, operators, and investors in software & internet companies both in looking at new startups and forming investment themes. I co-founded NextView Ventures , a seed-stage VC firm based in Boston, in 2010. Pingback: [link].

Seed Stage 124

Seed Stage Silicon Valley B2B Syndicate 124

crowdSPRING Blog

FEBRUARY 1, 2013

The State of Business To Business (B2B) Content Marketing In North America - [link]. 8 Startup Founders Reveal Their #1 User Acquisition Tactic | Treehouse - [link]. If, Why, and How Founders Should Hire a “Professional” CEO | Reid Hoffman - [link]. Avoid the 50/50 co-founder model – here’s why - [link].

Social Media 109

Social Media Small Business North America Design 109

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. On brand building, Intuit co-founder Scott Cook once said: “A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.”. Customer acquisition cost. To grow a brand, you have to be familiar to the other 95%.

Equity 94

Equity Marketing Social Media Software Review 94

David Teten

APRIL 1, 2011

We will discuss liquidity options appropriate for a wide range of people with private company stock, including private equity funds, venture capitalists, angels, founders, and employees with options. David Weild IV, formerly Vice Chairman of The NASDAQ Stock Market Mr. Weild is the founder of Capital Markets Advisory Partners.

Private Equity 68

Private Equity Merger IPO Equity 68

Duct Tape Marketing

APRIL 28, 2016

The good news is the two methods are strong co-workers. And marketers and businesses are catching on: EmailMonday says about 11 times more B2B organizations are using marketing automation than they did in 2011. About 69% use marketing automation for customer acquisition and 50% for customer retention.

Social Media 28

Social Media Retention Channel B2B 28

David Teten

DECEMBER 3, 2019

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The 11 Steps of Investing in Private Companies.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Austin Startup

MARCH 2, 2019

The first post was sent to me by Josh McClure, the co-founder and CEO of Real Massive, who I first referenced in my Lucky7 post about Lola Savannah. You would be wise to read and internalize this PandoDaily post about “startup drugs” by Andy Dunn , co-founder and CEO of Bonobos. I saw this movie in Silicon Valley?

Advisory Board 51

Advisory Board Cofounder Greece Bootstrapping 51

The Next Web

AUGUST 19, 2013

He is the co-­founder and CEO of Quote Roller and PandaDoc. However, figuring out the way your startup should make money could be challenging, especially for us left­-brained founders. It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. LTV ­ CAC = ROI.

Belarus 137

Belarus Viral Channel Startup 137

www.foliomag.com

JULY 31, 2012

B2B: Business Media. PaidContent.org Founder Launches Travel Media and Data Company. B2B Publishing. Mix of B2B and Consumer Pubilshing. Mergers and Acquisitions. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development.

Social Media 40

Social Media Rhode Island Media South Dakota 40

YoungUpstarts

NOVEMBER 18, 2016

by Eliot Burdett, co-founder and CEO of Peak Sales Recruiting. As the CEO of Peak Sales Recruiting , we have worked with world class companies to bolster their talent acquisition efforts, and in the process, have developed 5 tips to find diverse candidates that make dollars and sense: 1. He co-authored “ Sales Recruiting 2.0:

Cofounder 100

Cofounder Alabama Acquisition Chicago 100

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

MAY 27, 2022

In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. Do we sell to large enterprise companies? Thought leadership needs to be educational and provocative at times.”.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

JUNE 2, 2022

Fullfunnel co-founder Andrei Zinkevich says, “ABM is not that complicated, and it’s also oversimplified.”. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. This approach works for both new account acquisition and account expansion. And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. The way you define the stages will be dictated by your product. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60