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2023-2024 B2B SaaS Benchmarks

VC Cafe

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies.

B2B 78
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Product should be your main channel for customer acquisition, retention and expansion. More networking and curated roundtables, less gurus and swag. Daniel Layfield, Growth Product Manager at Codecademy.

B2B 94
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Traction is the new IP

Version One Ventures

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Category leaders do very well, while the #2, 3, 4… players struggle to attract customers and financing. To my knowledge, only 4 out of my 35 portfolio companies have filed for patents.

IP 163
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Who are the Major Revenue-Based Investing VCs?

David Teten

Since 2017 we’ve managed $3 million in revenue-based financing, which helps cash-strapped technology companies grow. Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. According to John Borchers, Co-founder, Decathlon is the largest revenue-based financing investor in the US.

Revenue 60
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The Consumerisation of Enterprise IT is now the Standard

VC Cafe

In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 The consumerisation of enterprise was a big investment trend in 2011-2012. If you think about it, the consumerisation of enterprise tech is now the standard.

B2B 167
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. I’m more familiar with content marketing in B2B Marketing. Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost! Again, an interesting topic to discuss.

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Q3 2022 Portfolio in Review

Version One Ventures

The new equity round will fuel additional growth and provide capital for further acquisitions. Lolli was honoured by Fast Company as one of the best-designed finance apps of 2022, as chosen by Fast Company editors and an expert jury of design professionals as part of Fast Company’s Innovation by Design Awards. Read about it here. .