article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

article thumbnail

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. For example, if your goal is to generate leads , assets might be webinars, landing pages , and emails. If the goal is to raise awareness, they might be social media content and blog posts.

Campaign 149
article thumbnail

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

article thumbnail

Leaving Government for the Private Sector – Part 2

Steve Blank

In a business development role you’re out shaping the perception of your company in the market (networking), determining leads, and contacting leads. CEOs seek their advice (and often must seek their formal approval) for major strategic decisions such as acquisitions, major budget changes, hiring of C-level executives, etc.)