Steve Blank

APRIL 1, 2020

Operating Numbers. This plan has three parts: Pivots to your new business model, changes to your operating plan, and what initiatives you save for the recovery. Days 3 and 4: Prepare new business model and operating plan. Ask yourself: Are there now new customers, new services and new channels to pursue?

South Korea 333

South Korea Salary Business Model China 333

Startup Professionals Musings

APRIL 11, 2022

Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs. Investors will demand clear channel definitions. Key resources. Key activities. Key partners.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

Transformify

JANUARY 31, 2024

So, get ready to ditch the outdated and embrace the future of talent acquisition. Predictive Analytics: AI is able to forecast future events, including candidate behaviour, performance, retention, and turnover, by using data and algorithms. Pros: Supports multi-channel sourcing and social media integration.

Artificial Inteligence 52

Artificial Inteligence Technical Review Retention Matching 52

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. We have to really get good at this.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Women Entrepreneurs Can

AUGUST 30, 2020

Many financial institutions are leveraging AI-powered chatbots to provide personalized services to their customers and cut down operational costs. The hiring process has many flaws, even though strategic talent acquisition is central to most businesses. Improving Employee Engagement and Retention.

Artificial Inteligence 59

Artificial Inteligence Technical Review Retention Aggregator 59

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. Hire & fire – tools to do a job.

Retention 106

Retention Artificial Inteligence Channel Email 106

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. A reliable paid acquisition channel results in a somewhat stable business.

Restful 202

Restful Founder Revenue Acquisition 202

The Startup Magazine

NOVEMBER 25, 2017

A viable business opportunity is to present expert business services designed to help companies operate and implement first cybersecurity procedures and measures. Currently, there’s the universal dependence on specialized software and computers to keep companies operating, and more offices are transiting into paperless working spaces.

Software Review 60

Software Review Technical Review Intellectual Property Due Diligence 60

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Today, Roku has become an operating system embedded in other brands’ TVs. Sales channels.

Product 436

Product Viral Channel San Francisco 436

Startup Professionals Musings

JULY 13, 2019

Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs. Investors will demand clear channel definitions. Key resources. Key activities. Key partners.

Intellectual Property 250

Intellectual Property Business Model Angel Investor Channel 250

ConversionXL

AUGUST 23, 2017

First, Outline Your Personas, Timeline, and Channels. Three other aspects to keep in mind are User Personas, Timeline, and Channels. What channel(s) have you chosen to analyze your customer experience on? Their customer journey maps the following path from Discovery to Sales, and Retention.

Customer 130

Customer Channel Design Retention 130

Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. Referral marketing is a user acquisition channel that allows you to leverage your existing user base for growth by incentivizing them with rewards. This is why referral programs are a great low-risk channel.

Programming 141

Programming Churn Rate Design Campaign 141

YoungUpstarts

JUNE 4, 2014

CEOs operate in an environment that often requires them to make decisions without all the information and facts they might want. What about what they avoid doing? Smart CEOs Do NOT. Make Perfect Decisions. A key to success is taking action and not deferring it until the perfect answer or complete consensus is achieved.

Cost 160

Cost Detroit Leadership Retention 160

Steve Blank

FEBRUARY 26, 2020

These elements of the business model– revenue (pricing, pricing strategy), distribution channel, How to Get/Keep/Grow customers, Key Activities, Resources and Costs – are other, critical parts your start up needs to understand and have in place. You need to begin to “instrument” your customer acquisition process with analytics.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Startup Professionals Musings

OCTOBER 11, 2013

Here are four basics that always apply: Customer retention is priority number one. Marketing-driven customer acquisition. In this context, the palette of channels for reaching customers has greatly expanded, to now include social media, digital to mobile, and new Internet options. Word-of-mouth driven customer acquisition.

Customer 242

Customer Retention Analytics Acquisition 242

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). What customer retention strategies are working best for other florists?

Social Media 185

Social Media B2B North America Media 185

ConversionXL

APRIL 13, 2017

same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. This usually comes down to very company specific things, like what channels are effective for growth.

Analytics 99

Analytics Engineer SEO Channel 99

Startup Professionals Musings

JULY 9, 2017

Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs. Investors will demand clear channel definitions. Key resources. Key activities. Key partners.

Business Model 143

Business Model Intellectual Property Startup Angel Investor 143

Startup Professionals Musings

FEBRUARY 8, 2015

I believe his four basic rules should always come first: Customer retention is priority number one. Marketing-driven customer acquisition. In this context, the palette of channels for reaching customers has greatly expanded, to now include social media, digital, mobile and new online options. According to Inc.

Customer 120

Customer Retention Analytics Acquisition 120

YoungUpstarts

NOVEMBER 8, 2017

But as the company grew in popularity, its operations started to become increasingly complex. Most Singaporean small businesses would like to emulate the success of companies like Treknology 3 by growing their operation, but at the same time, avoid jeopardising close relationships with their customers. Leverage data.

Cloud 165

Cloud Small Business Singapore Malaysia 165

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Both Sides of the Table

FEBRUARY 28, 2018

Think about the tension between media companies and cable operators like last year when Viacom threatened to pull Nickelodeon, Comedy Central, MTV, BET, etc. companies that have to spend too heavily on customer acquisition). if you don’t know how to supply and service the large channels where consumers want to purchase products.

Curation 296

Curation Los Angeles Differentiation Channel 296

Up and Running

NOVEMBER 12, 2014

Beware—detailing plans to engage in mergers or acquisitions with unspecified companies disqualifies your business from offering or selling crowdfunding securities. This critical and influential narrative operates as a magnet, retaining and attracting people to your business’s network. You just need to specify one.

Equity 125

Equity SEC Technical Review Security 125

Startup Professionals Musings

AUGUST 18, 2013

Because feedback from social media operates in real time, you don’t have to wait months for results. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. You spend the months influencing the influencers. Create an action plan with metrics.

Social Media 256

Social Media Media Product Conversion Ratio 256

ConversionXL

JULY 25, 2022

In marketing’s case, the play is a campaign or channel. For example, you might have a playbook for a brand awareness campaign that includes several channels. Promotional channels. Some two-thirds of C-suite executives say that company culture is more important to performance than strategy or operating model. Measurement.

Community 93

Community Marketing Retention Campaign 93

Hearpreneur

DECEMBER 15, 2017

My research was valuable enough for a large corporation that is known for creating a popular operating system to give us about $250K in funding. 7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. I was a Ph.D.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. We are trying to… This is the operative word: Trying. And they will shock you with the profits they deliver. Like everyone else, I love TV.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. In David Skok’s post, he says: “Life Time Value > Cost of Acquisition. (It

Customer 133

Customer Churn Rate Retention Acquisition 133

Occam's Razor

SEPTEMBER 15, 2014

The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. This allows you to, for example start exploring performance at an operating system level, drill down to the devices for that operating system and then which landing pages perform best for that mobile device.

Analytics 141

Analytics Metrics Mobile DC 141

Women Entrepreneurs Can

MAY 3, 2021

This should not be done at the expense of a channel that offers you incredible growth. An adequate amount of capital is available to ensure that a property can operate well even before closure. Measuring the performance of all the marketing activities, such as reviewing the customer acquisition costs and the lifetime value.

Retention 52

Retention Acquisition Conversion Channel 52

ConversionXL

APRIL 25, 2016

Which channel generates the most users? Acquisition and Segmentation. When promoting your app, you have five main promotion channels… Search Ads: Text ads that appear on search engine results pages based on the search term (i.e. Acquisition Reports. How many of those users are active? Which do they ignore?

Analytics 48

Analytics Mobile Metrics Acquisition 48

Steve Blank

MARCH 4, 2014

It describes the product/service, who is it for, what channel sells/deliver it, how demand is created, how does the company make money, etc. Every large company, whether it can articulate it or not, is executing a proven business model (s). A business model guides an organization to create and deliver products/service and make money from it.

IRR 335

IRR Startup Business Model Agile 335

ConversionXL

APRIL 3, 2019

Why our CRO jobs will die: Teams operate at different paces. Invites went up 50%; 35% lift in referral acquisition. Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Historically that’s been expensive. Not anymore. Conclusion.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Startup Professionals Musings

JULY 27, 2012

Because feedback from social media operates in real time, you don’t have to wait months for results. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. You spend the months influencing the influencers. Create an action plan with metrics.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229