David Teten

APRIL 1, 2021

Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. For example, recruiting writ large is useful at all stages of development. Is the service scaleable? Advantages.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

ConversionXL

APRIL 13, 2017

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” A growth team, however, is largely overlapped with product, engineering, and design as well.

Analytics 99

Analytics Engineer SEO Channel 99

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. It really is that stark.

Metrics 152

Metrics Analytics Search Channel 152

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. 1x hacker in charge of product/development. 1x hipster working with both product and growth. Nov-15: Graphic Designer (growth/product).

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

MARCH 4, 2014

For most companies it feels like innovation can only happen by exception and heroic efforts, not by design. The Enterprise: Business Model Execution We know that a startup is a temporary organization designed to search for a repeatable and scalable business model. The question is – why? StageGate Process.

IRR 335

IRR Startup Business Model Agile 335

Startup Lessons Learned

JANUARY 30, 2009

Build a truly mainstream product. Insist on high levels of usability, UI design, and polish. Without conscious process design, product development teams turn lines of code written into momentum in a certain direction. This is why agility is such a prized quality in product development.

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. And what of the product development team? Time-to-complete-a-sale is not a bad metric for validated learning at this stage.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

MARCH 11, 2015

And worse, even if someone does manage to start something new, our management structure has so many financial, legal and HR hurdles that every initiative needs to match our existing business financial metrics, processes and procedures. Startups have finite time and resources to find product/market fit before they run out of money.

Widget 120

Widget Lean Business Model Metrics 120

Startup Lessons Learned

AUGUST 2, 2008

Its the same with acquisitions. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. No one wants to buy you till someone else wants to buy you, and then everyone wants to buy you.

San Francisco 125

San Francisco Software Review Technical Review Continuous Deployment 125

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. With the overlapping areas of marketing or product with optimization, it helps to be skillful at one of the former areas. For example, a web designer.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Startup Lessons Learned

DECEMBER 14, 2009

I had a lot of use for this concept back when I worked on game design and virtual worlds. In order to maintain game play balance, game designers have to take into account the needs of customers who have an excess of four different assets: time , money , skill , and passion. Having a balanced ecosystem is what game designers strive for.

Customer 156

Customer San Francisco Viral Lean 156

View from Seed

FEBRUARY 27, 2019

Many founders have to turn to brute force to figure it out, even when they themselves don’t have practitioner product management experience. However, managing product development correctly is incredibly important in the earliest days and can make or break your company. product engagement, retention metrics).

Hiring 120

Hiring Bandwidth Product Early Stage 120

A Smart Bear: Startups and Marketing for Geeks

MAY 1, 2012

Many more die that way than die because the product sucks or doesn’t have enough features or because they don’t have a staff designer. For example, the average cost of customer acquisition diminishes. You spend less on marketing/advertising/acquisition. Less time training customers.

Customer 320

Customer Revenue Acquisition Cofounder 320

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

You have your general management meeting and in your general management meeting you talk about product development, about marketing and about finance. ” So I’m looking at it, and the first thing I think is the design is simple. Edwin: Would I be able to attract other people if the design would be different?

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Startup Lessons Learned

SEPTEMBER 2, 2008

In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. Or your cost of customer acquisition just magically floats up to match your customer lifetime value. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Nothing seems to matter.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Software By Rob

NOVEMBER 16, 2009

Geoffrey Moore Author of Crossing the Chasm and four other books, Geoffrey Moore has been thinking about high-tech product development longer than most of have been doing anything on a computer. These highlights focus on the key points I took away from my favorite talks.

Software Review 47

Software Review Software San Francisco RSS 47

ConversionXL

AUGUST 30, 2018

It slows product development. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Samsung found that television owners saw their sets as furniture and, therefore, valued sleek design.)

Design 111

Design Framework Product Development Technical Review 111

Startup Lessons Learned

OCTOBER 23, 2013

It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them. For instance, Ben lists out the worst of the “vanity metrics,” a term that describes appealing but meaningless or misleading numbers. Alistair: There are plenty. Consider a restaurant.

Analytics 167

Analytics Lean Widget Metrics 167

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Metrics for your demand generation funnel. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

The Equity Kicker

JULY 16, 2015

First iteration of the product vision. Design and development of landing pages and prototypes. Items 3-6 are more specialised and can be done by founders if they have the necessary product, development and marketing experience, otherwise they need outside help. Develop brand values and core messaging.

eCommerce 60

eCommerce Burn Rate Early Stage Hiring 60

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Product 2. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

betashop.com

OCTOBER 8, 2012

I firmly believe that in this age where the product development life-cycle is so short and user feedback comes so quickly, you will know within a year whether you are focusing on a worthwhile one thing. Likewise, not a single designer gets approved to sell on Fab without Bradford’s input, review, and approval. Less is more.

Technical Review 108

Technical Review Technology Software Review Valuation 108

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

FEBRUARY 9, 2016

. “Growth hackers have a passion for tracking and moving a metric. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.” ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

JUNE 21, 2010

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. Even for companies that essentially have only one product, the value the company creates is located not in the product itself but with the people and their organization who built it.

San Francisco 168

San Francisco Startup Lean Continuous Deployment 168

www.vccafe.com

MARCH 11, 2013

Design/Front End: Twitter Bootstrap : Include this in your website, and you are half finished. LiveRoad : A Great IDE for design is very helpful. s helpful to find an developer tool that allows you to write html/css and renders the view in real time, so you donâ??t Color Scheme Designer. Startup Metrics for Pirates â??

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

APRIL 3, 2018

Work hard to define meaningful product metrics – enabler of team success. Understand: funnel analyis to identify opportunities – 75K people / day werent able to login because of a bad login screen design. Optimize for retention, not just acquisition. Iterate to the vision. Have a vision. . Quality of leads.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Having that data will let you pick an acquisition strategy that is appropriate for your app. So what can you do?

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

DECEMBER 16, 2008

We were trying to broaden the conversation beyond just viral customer acquisition. Many viral products have flamed out over the years, able to capture large numbers of users, but proving transient in their value because they failed to engage customers for the long-term. Some of those affected customers decide to return to your product.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

ConversionXL

DECEMBER 11, 2018

Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool. Those sessions also reinforced another key component of the campaign: a design-led approach. That’s because Help Scout considers itself a design-led company. Designing in real time. Acting quickly. Look at Ikea.

Campaign 134

Campaign Marketing Design Differentiation 134

ConversionXL

MARCH 28, 2019

Product Hunt is a community-based website that allows makers and marketers to launch their products or services and get in touch with their first real users. The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. Your product is not going to be perfect.

Campaign 127

Campaign Product Technical Review Social Media 127

ConversionXL

OCTOBER 19, 2017

So, too, should the Test Manager take direction from their cohort of subject matter experts: Product Managers, Technical Directors, Web Designers, and Customer Service Representatives.”. I’ve seen conversion teams organized by ‘outcome;’ a team optimizing for new customer acquisition, another for new product adoptions, etc.

Chad 90

Chad Analytics Technical Review Framework 90

ConversionXL

DECEMBER 3, 2018

They’d upload a list of product terms and related topics— moisture resistant flooring adhesive, subfloor moisture proofing —and their keyword research tool would spit back hundreds of “0 searches per month” results. Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

APRIL 3, 2019

Brian Cugelman: “Consumer Psychology, Dopamine, and Conversion Design”. Try out different tactics, tools, offers, and designs. There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Invites went up 50%; 35% lift in referral acquisition.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114