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The Growing Importance Of Mobile Advertising

YoungUpstarts

As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. by Kassi Belz, president of MassMedia. billion to $19.3 billion to $19.3

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Latest digital marketing trends to give a boost to your business

The Startup Magazine

Marketing generally includes advertising a company or products via media and other sources. It is the most mainstream marketing strategy because the everyday use of the internet and social media has become the most significant source of influencing the audience displaying the intended product.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns.

Metrics 165
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How To Successfully Market To Millennials

YoungUpstarts

While chatting about a new product with a friend in person can carry some weight, sharing that same feedback with one’s social networks or online reviews can have much more significant impact for a brand. Test campaigns out before you run them, and know that a millennial audience is one that appreciates change and experiments.

Marketing 150
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Top 15 Digital Marketing Publications That All Marketers Should Read

The Startup Magazine

These articles provide awareness, education, and marketing campaign ideas. Moz also provides its users with actionable recommendations for improving organic traffic and click through rates which we suggest you check out before initiating any search engine optimization campaign. 9: Social Media Today . 9: Social Media Today .

Marketing 180
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[Review] The Social Customer

YoungUpstarts

The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Neither is it to achieve the greatest reach or “virality” in one’s digital campaign.

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7 Simple Ways to Increase Brand Visibility for Your Local Business

The Startup Magazine

You should also consider creating a mobile-friendly website , as this is a more convenient option for most users to access the internet. Build brand awareness while staying mobile. It’s not a secret that shoppers these days use their mobile devices to find local businesses. Advertise on social media.