Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Social media as a lead generation tool is simply a really powerful way to build and nurture relationships.

Lead Generation 75

Lead Generation B2B Syndicate Syndication 75

Growthink Blog

NOVEMBER 4, 2011

Certainly there are many tactics to choose from: direct mail, radio advertising, referral programs, and so on. Particularly over the past decade, smart businesses have learned that one of the easiest and most cost effective ways to generate new leads is going online. The first step is to determine what a lead is worth to you.

Lead Generation 97

Lead Generation Social Media Advertising Conversion 97

Duct Tape Marketing

OCTOBER 19, 2017

5 Tips to Get More Accurate Data and Improve Your Lead Generation written by Guest Post read more at Duct Tape Marketing. Tracking your lead generation campaigns allows you to get more info about the effectiveness of your campaigns. This process is referred to as retargeting. Tip 4: Use the Facebook Pixel.

Lead Generation 49

Lead Generation Campaign Analytics Acquisition 49

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Up and Running

JUNE 12, 2014

When asked how to get media coverage, Lori says that she prefers to take a subtle yet persistent approach. “My Join online communities and maintain a social media presence. There’s absolutely nothing shameful about asking your customers to refer a friend or two if they’re happy with what you provide. Be creative.

Founder 142

Founder Marketing Startup Software Review 142

Duct Tape Marketing

AUGUST 8, 2019

My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. A copy of John Jantsch’s presentation at the 2016 Social Media Marketing World conference in San Diego, CA. They make it so easy! Before Joining the Network. Trust me, I know. Continued Education.

San Diego 54

San Diego Marketing SEO Social Media 54

YoungUpstarts

FEBRUARY 7, 2019

And as you hustle and deploy all of these possible activities, there may be one type of lead generation that you desperately want, yet it alludes you. When tracking a prospect who is referred to you make sure to capture the name of the person who provided the referral. Thank immediately for each referral received.

Developer 184

Developer Lead Generation Networking Naming 184

YoungUpstarts

JUNE 17, 2019

It is this mix of a willingness to try something new and their lack of marketing dollars which has driven many startups to utilize quizzes as a means of digital advertising. It might seem like an unusual solution to the uninitiated, but engaging content like quizzes is gaining traction in advertising. Quiz me this.

Marketing 147

Marketing Startup Burn Rate Advertising 147

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. In each of the channels below I’ve listed some of my favorite tools and then linked to article and resources where you can learn more about the topic in general. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. The Clubhouse is Now On-Demand | Partake.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Duct Tape Marketing

FEBRUARY 8, 2018

Facebook Advertising and Engagement for Small Businesses written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Facebook Advertising. In my view, the bottom line is that it’s going to sell more advertising, it’s going to make you more reliant on advertising.

Advertising 65

Advertising Small Business Audience Social Media 65

Duct Tape Marketing

MARCH 1, 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Duct Tape Marketing

OCTOBER 3, 2013

Three Key Principles to Maximize Your Converged Media Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Sam Decker- Enjoy! This ability to surface the right content in the right place is known as converged media.

Media 62

Media Social Media Advertising Audience 62

Duct Tape Marketing

AUGUST 6, 2014

Although average close ratios vary by industry and market, if you are in a competitive environment and closing more than 15 – 25% of your QUALIFIED leads you are on the right track! All of these clients were closing their fair share of the leads they were generating. Lead Generation is a Marketing Function.

Sales 63

Sales Lead Generation Marketing Social Media 63

Duct Tape Marketing

DECEMBER 17, 2019

Transcript of Using Story to Win on Social Media written by John Jantsch read more at Duct Tape Marketing. She’s also got a new book called Social Media Success for Every Brand: the five StoryBrand Pillars That Turn Posts Into Profits. But let’s talk about social media in general. Back to Podcast. Transcript.

Social Media 39

Social Media Media Framework Advertising 39

Growthink Blog

JUNE 2, 2013

Certainly there are many tactics to choose from: direct mail, radio advertising, referral programs, and so on. Particularly over the past decade, smart businesses have learned that one of the easiest and most cost effective ways to generate new leads is going online. The first step is to determine what a lead is worth to you.

Lead Generation 91

Lead Generation Social Media Advertising Conversion 91

www.inc.com

JULY 9, 2010

That was the thought behind Meebos decision to offer a $5,000 reward to anyone who referred qualified potential employees to the company that launched in 2005. As an instant-messaging and social media service, Meebo never really had trouble finding and attracting talent. 500|5000 The 2010 Inc. 500|5000 List The 2010 Top Lists Inc.

Intellectual Property 55

Intellectual Property Los Angeles San Francisco New York 55

YoungUpstarts

SEPTEMBER 10, 2017

Reference your content with authority sources to cement your credibility. Those specific metrics will be personal to your own business aims, but likely will involve lead generation and conversions. Still, you can share older articles on social media platforms for a revived appeal. Give readers a reason to read on.

Audience 133

Audience Metrics eCommerce Lead Generation 133

ConversionXL

MAY 27, 2022

Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. This behavior has marketers pledging to up their demand generation budgets. Marketing teams capitalize on this fact with lead generation campaigns. increase in leads, conversion rate, website traffic, etc.)

Demand 95

Demand Management B2B Campaign 95

ConversionXL

AUGUST 24, 2021

Some companies refer to individuals carrying out general marketing tasks as marketing managers, while others distinguish the leaders in their marketing departments this way. We cover everything from A/B testing, branding, and social media marketing to Google Analytics, SEO, or landing page optimization. Source: Nanigans.

Management 141

Management Marketing Campaign Social Media 141

Duct Tape Marketing

JUNE 5, 2014

For starters, marketing automation refers to technology that allows marketing departments and organizations to more effectively market on multiple online channels (such as email, social media, websites, etc.) The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study, Nov 2013).

Marketing 74

Marketing Lead Generation Revenue Email 74

Duct Tape Marketing

SEPTEMBER 11, 2014

For example, ask a business connection if they’d be interested in setting up a barter program with you, in which you’ll do work for them and refer new clients to their business and vice versa. Offer a reward or a discount if they refer your business to a friend. Lead Generation Referral Marketing Sales Search Engines Samantha Pena'

SEO 67

SEO Networking Sales Social Media 67

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. Tell your company story. Image source ).

B2B 113

B2B Marketing Social Media Pakistan 113

Rob Go

AUGUST 10, 2011

Generally speaking, when a brand marketer talks about a tool being effective, they are referring to the ROI it generates. However, calculating this for a brand marketer like Tide is very different than for a lead generator like Lending Tree. Effective can also refer to how well a tool works in the Marketing Funnel.

Advertising 62

Advertising Valuation Channel Distribution 62

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 22, 2010

He’s constantly talking about the future before it gets here, and it’s clear this is a passion of his more so than a business interest – he just likes to geek out on technology, marketing, social media and the web, but always refers back to how it could be used to make money.

Internet 79

Internet Marketing SEO Social Media 79

Duct Tape Marketing

JULY 2, 2013

Organizations that get this, that foster this and that build marketing strategies and campaigns that take full advantage of this, will build customer loyalty and word of mouth lead generation in ways that cannot be matched by competitors trading on lower price. Facebook lead capture. Facebook advertising content series.

Marketing 69

Marketing Social Media Aggregator Database 69

Duct Tape Marketing

AUGUST 26, 2013

Why Outbound Marketing Has Never Been More Effective written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing The rallying cry of inbound and content marketers everywhere is that outbound marketing, you know, things like advertising, cold calling and overt promotion are evil.

Marketing 76

Marketing Social Media Social Network Lead Generation 76

Duct Tape Marketing

JUNE 12, 2013

This simple process asks you to view your business and discover how you will move your ideal prospects down the path of know, like, trust, try, buy, repeat and refer. Get that part right and you’ll never need to worry about lead generation in the same way again. Integration is what makes social media work. More on this.

Marketing 71

Marketing Lead Generation Advertising Small Business 71

Duct Tape Marketing

MARCH 8, 2022

Typically a client is a profitable client because they received value, they had a great experience, their problem was solved, and they referred your product to others. If you focus your efforts on creating an amazing experience for those clients who already trust, get value, and are referring you to others. What are the answers?

Marketing 92

Marketing Software Review Technical Review Retention 92

Duct Tape Marketing

MARCH 7, 2017

It won’t return the results you need unless you optimize and integrate a what I’ve long been referring to as a total online presence. Social media. Does anybody ever take a step back and think about the true meaning of social media? With your social media efforts, you need to create value for your audience.

Social Media 55

Social Media SEO Audience Media 55

Duct Tape Marketing

NOVEMBER 3, 2011

The marketing funnel approach of loading lots of leads into a marketing process aimed at squeezing a few through the small end is fundamentally broken these days. Yes, you still need to get in front of prospects, but the greatest source of lead generation these days is a happy customer. 5) Mix and Match Your Lead Generation.

Marketing 70

Marketing Lead Generation Operations Conversion 70

Duct Tape Marketing

SEPTEMBER 27, 2018

The hourglass has seven stages: know, like, trust, try, buy, repeat, and refer. You have made a promise to solve a problem for your customers; you now need to be ready to meet people where they are (search engines, social media, etc.) and generate enough valuable content to dominate in those arenas.

Marketing 65

Marketing Social Media Conversion Early Stage 65

Up and Running

JULY 21, 2011

Blog posts (sometimes referred to as Vlog) can be great to mix things up, or if you don’t like to write. Lead generator (think “sales letter or sales presentation” but in video). Ad or info on other websites (think advertising or strategic alliances). Promotion (demo a product or your speaking style).

Video 71

Video Lead Generation Search Engineer 71

Duct Tape Marketing

OCTOBER 13, 2011

Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio (advertising and referrals being the other members.). Create your media target list. Fora do Eixo via Flickr. Build relationships.

Public Relations 66

Public Relations Small Business PR Lead Generation 66

Duct Tape Marketing

APRIL 21, 2011

The idea behind this graphic I call the Marketing Hourglass is that marketing is no longer a hunt and close business, it’s a be found, build trust, nurture, wow and refer business. I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea.

Marketing 69

Marketing RSS Social Media Lead Generation 69

Duct Tape Marketing

JUNE 22, 2021

How to Use Social Media Strategically in 2021 written by John Jantsch read more at Duct Tape Marketing. With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online. . Why businesses use social media today.

Social Media 95

Social Media Media Curation Audience 95

ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic.

PPC 111

PPC Widget Campaign Technical Review 111