Startup Professionals Musings

MARCH 2, 2019

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. Don’t put all your marketing eggs in one basket.

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Social Media Media Reputation Viral 246

ConversionXL

NOVEMBER 25, 2020

In this article, I’ll show you how to turn YouTube into a core part of your marketing efforts. Beardbrand’s marketing strategy. As we’ve grown, we’ve generated more cash, which has allowed us to diversify our marketing strategy. Beardbrand currently has two different YouTube channels, one with 1.6 Click-through rate (CTR).

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Channel Metrics Algorithm Video 129

Both Sides of the Table

SEPTEMBER 17, 2013

So why is online video such an attractive market to build a startup? These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. Content can go viral – the highest quality stuff is shared. We like sight, sound & motion.

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Video Technical Review Distribution Aggregator 339

YoungUpstarts

SEPTEMBER 18, 2017

by Uzair Khan, VP of Sales & Marketing at Enterprise Monkey. Wondering what your audience is glued to while you are busy using traditional advertising, core campaigning, and doing paid marketing for your products? Exactly where they need to be, on their smart screens scrolling some viral internet discussion.

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Social Media Media Marketing Viral 200

crowdSPRING Blog

SEPTEMBER 26, 2016

The team at Nice allocated a shoestring budget to the project ($10 to register the domain) and focused on good timing and relevant content to do the rest. It was a viral hit. It is the result of a team of talented writers, designers, and marketers. Every viral marketing campaign needs a good landing page.

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Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

The team at Nice allocated a shoestring budget to the project ($10 to register the domain) and focused on good timing and relevant content to do the rest. It was a viral hit. It is the result of a team of talented writers, designers, and marketers. Every viral marketing campaign needs a good landing page.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

The team at Nice allocated a shoestring budget to the project ($10 to register the domain) and focused on good timing and relevant content to do the rest. It was a viral hit. It is the result of a team of talented writers, designers, and marketers. Every viral marketing campaign needs a good landing page.

Viral 48

Viral Technical Review Startup Social Network 48

Startup Professionals Musings

JULY 18, 2012

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Last year, Emarketer estimated that Facebook’s revenue from advertising was $3.8 If you don’t get results, it might be a mismatch for your target market.

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Social Media Media Marketing Reputation 198

Startup Professionals Musings

AUGUST 24, 2013

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Last year, Facebook’s revenue from advertising was over $5 billion, which was a 40% year-over-year increase for the last quarter. Marty Zwilling.

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Social Media Media Startup Reputation 271

The Startup Magazine

JUNE 5, 2018

LinkedIn marketing is a bit trickier. Know it or not, your company’s LinkedIn description is one of the sharpest arrows in your marketing quiver. Engage a member of your marketing team or an outside consultant to write some compelling copy, then touch it up internally as conditions change. Recycling Marketing Content.

Marketing 84

Marketing Social Media Metrics Viral 84

Steve Blank

NOVEMBER 16, 2009

And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” The first question to ask is: “Does your startup have market risk or is it dominated by technical risk?” Lean Startup /Customer Development is used to find answers to the unknowns about customers and markets.

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Customer Development Web Developer Customer 228

Startup Professionals Musings

FEBRUARY 26, 2017

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Last year, Facebook’s revenue from advertising was over $26 billion, which was a 50% year-over-year increase. Don’t put all your marketing eggs in one basket.

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Social Media Media Entrepreneur Reputation 120

Agile VC

MAY 26, 2011

The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. To give you a sense, for 2002 the entire US online ad market was $6B and had shrunk year over year (it was $25B+ for 2010). The rest, as they say, is history. Author howerl. link] bussgang.

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Term Sheet Silicon Valley Technical Review Social Network 178

mashable.com

OCTOBER 27, 2010

After you post a question (let’s say, “How do daily deal or coupon websites handle marketing?&# ), anyone can post an answer. Topics are divided into IT, marketing, sales, finance, customer service, operations and human resources sections, which makes it easy to search for the latest discussions on your interest area.

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Entrepreneur Social Media Technical Review Social Network 94

Startup Professionals Musings

SEPTEMBER 25, 2010

I’ve also known startups who have worked for months on the infrastructure of their business – front office, manufacturing, product design, marketing, personnel, and sales – then started work on a web site in parallel with their “grand opening.” Viral marketing needs a website. Websites are a big job and take time.

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Customer Viral Web Small Business 225

Startup Professionals Musings

OCTOBER 24, 2010

This is the “old guard” of 60 million professionals, mostly populated by experienced executives and serious marketers. All the rest. Viral marketing costs real money, to pass that magic million member mark, before your advertising revenue will even pay the rent. Just don’t expect anything too technical.

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Social Network Networking Entrepreneur Asia 255

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said.

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Demand San Francisco Lean Continuous Deployment 167

YoungUpstarts

DECEMBER 26, 2012

If the project is not clear or compelling enough in this section, often your investors won’t waste their time reading the rest, so you’ve got to get this part right. Market Analysis. The Market Analysis describes the way things work in your given industry. Describe the size of your market.

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Business Plan Forecast Viral Matching 207

Sophia Perl of Wisdom

AUGUST 27, 2011

Later, 99Designs was spun off and the rest is history. Initial team members of founding team should be 4-5 people – 2 developers, 1 designer, 1 product manager, and maybe 1 marketing person. This is probably one of the first times that I’ve heard product manager and marketing person at the very beginning.

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EC2 Social Network Distribution Demand 53

crowdSPRING Blog

FEBRUARY 28, 2011

What if they don’t get along with the rest of the team and stir discord and angst? Next week, I’ll write about things candidates can do to improve their own odds, market themselves effectively, and communicate to employers (you) just why they really are the right person for the job. So many things to go wrong, right?

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Hiring Employee Harvest Salary 99

ConversionXL

FEBRUARY 29, 2016

In 2008, Seth Godin published a list of things that “every good marketer knows” Among that list was: “Anticipated, personal, and relevant advertising always does better than unsolicited junk.” Good marketers continue to send unsolicited junk. Tweet It!]. For example, a summer sale or a holiday coupon.

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Email Canada Technical Review Software Review 48

Software By Rob

JULY 16, 2009

The book covers everything from viral marketing to pricing to alternatives to traditional business structures. Follow me Startups for the Rest of Us. This book is for software developers who want to start successful web businesses and includes interviews with Joel Spolsky, Eric Sink, Guy Kawasaki, and David Allen.

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Software Review Software Developers Software Development RSS 37

Duct Tape Marketing

MAY 18, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

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Web Software Review Cofounder Small Business 46

View from Seed

MARCH 8, 2016

They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers. The other thing to know right away as a founder is that there’s a subtle (but large) difference between people in advertising or visual branding and folks who understand the words that make a brand tick.

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Seed Stage Conversion Startup PR 120

ConversionXL

NOVEMBER 28, 2022

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. What makes TikTok Ads different from other social media advertising platforms? TikTok advertising is the best way of capitalizing on this behavior. Ads are a natural part of the experience. In-Feed Ads 2.

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Customer Viral Audience Campaign 102

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

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Venture Capital Technical Review LP Mobile 347

Women Entrepreneurs Can

SEPTEMBER 6, 2020

Nielsen Consumer Trust Index shows that 92% of buyers trust organic UGC than paid advertising or brand content. Thus, advertisers need a creatively good mixture of content types to find the right blend that helps brands’ marketing strategies succeed. User-generated videos have enormous potential for sharing and to go viral.

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Software Review Social Media New Zealand Silicon Valley 94

reidhoffman.org

NOVEMBER 12, 2013

we weren’t the natural leader of a market or technology trend that everyone was paying attention to, we didn’t have substantial organic growth, and. But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. we had no revenue.

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Entrepreneur Revenue Viral Networking 111

Ben's Blog

MAY 15, 2020

Andrew : Why Loom and Zoom and Clubhouse and some of the other new social experiences benefit is that you can use the current boom in engagement and viral growth to build out your network. Andrew : I think the very simplest things to do tend to be: okay, we had a growth model where paid marketing was part of the input.

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Founder Conversion Technical Review Cash Position 36

Duct Tape Marketing

NOVEMBER 4, 2013

How to Maximize Email Lead Capture written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Despite the reports coming out of some corners of social media, email as a marketing tool is very much alive. I actively build my list in this way.

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Email Social Media Web RSS 71

crowdSPRING Blog

MARCH 1, 2016

But experienced business owners and marketing/PR experts all agree that such doubts and fears are irrational. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand.

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Networking Lean Public Relations Small Business 48

YoungUpstarts

JUNE 24, 2012

It’s far more complicated right now to keep a bad experience from hurting your business, viral marketing can fire back. The old-fashioned advertising may or may not work for your business, reason why Facebook now bets on promoting your posts instead. The results are well worth the effort. Don’t neglect the copy.

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Social Media Media Stock Clickthrough 231

Hearpreneur

JANUARY 5, 2022

I used to believe that the more hours I put in, the more work I'd get done but now I realize that the most effective way to get the best results is to make sure you're not too stressed or overworked, and how much a rested mind and body contribute to a more positive mindset. 7- Modify marketing strategies. Photo Credit: Scott Winstead.

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Entrepreneur Affiliate Green Cloud 115

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority.

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Metrics Acquisition eCommerce Analytics 141

Up and Running

JANUARY 14, 2022

Of those competitors, a few of them have marketing and sales budgets equal to millions of dollars which are used on paid advertising, media mentions, influencers, and more. Tiny marketing and sales budget. How we leveraged SEO in our go-to-market strategy. This is why we turned to SEO. Organizing the research.

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SEO Software Review Search Acquisition 104

ConversionXL

APRIL 3, 2018

Shoutout to @PeepLaja and the rest of the CXL team for making this happen year after year. CXLLive speaker @HanaAbaza talking change and driving growth thru better marketing @Shopify #digitalmarketing #betterleadgen pic.twitter.com/mZhn60TUW2. Marketing can polish a turd. Julian Gaviria (@juliangav) March 30, 2018.

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Retention Artificial Inteligence Channel Email 106

Software By Rob

SEPTEMBER 30, 2010

The subject of measuring market size comes up every few weeks in my interactions with startup founders, and one point I always raise is the difference between a top-down and bottom-up approach. Top-Down The top-down approach is the one you would traditionally link to business school case studies and startups going after large markets.

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Marketing Software Review Matching Bootstrapping 64