Both Sides of the Table

APRIL 4, 2011

How many through affiliate deals? Measuring viral adoption is obviously important. Revenue Metrics. Revenue metrics are one of the first things I ask for from the startups in which I invest. I like to think of revenue drivers. 40% of our revenue is coming from remnant banner ads served by ad networks.

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. These may range from joining an affiliate marketing platform to trying new Google AdWords keywords.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

The Startup Magazine

JUNE 6, 2021

Promoting your business is how you generate revenues and attract consumers to buy your products/services. Start a video podcast – video podcasts are increasingly popular among modern businesses and can greatly help achieve viral popularity across social media platforms and search engines on the web. Promote Your Business. Conclusion.

Social Media 174

Social Media Audience Affiliate Startup 174

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. If you’re looking to boost short-term results to placate investors or expand into a new market—and paid acquisition is a must—a focus on AOV can earn more revenue for the same CAC (and, often, the same shipping fees).

Retention 126

Retention Analytics Campaign eCommerce 126

crowdSPRING Blog

SEPTEMBER 13, 2010

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. The Obama campaign and viral video. Yes we can!

Viral 107

Viral Campaign Small Business Guerilla 107

YoungUpstarts

NOVEMBER 6, 2019

When integrated properly, they maximize how we attract consumers, and turn visits into revenue. Social Marketing is the leveraging of the power of social media platforms to reach “like” consumers by understanding the affiliations, likes, wants, and needs—then leveraging their network to attract new customers.

Channel 165

Channel PPC Marketing SEO 165

SoCal CTO

OCTOBER 5, 2010

5 great viral marketing campaigns (and what small businesses can learn from them!) - crowdSPRING Blog , September 13, 2010 At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Except they won’t be called Product Managers. Yes we can!

Technology 191

Technology Product San Francisco CTO Hire 191

www.clickz.com

JANUARY 7, 2013

To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Affiliate Marketing: What Marketers Need to Know From 4 Experts.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

APRIL 29, 2013

If you’re respectful of that, the longer you keep in contact with them and provide value, research shows ”Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.” In the span of four months, SeoMoz increased conversions by 170% and generated over $1 Million in additional revenue.

Campaign 130

Campaign Email Framework Clickthrough 130

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale.

Founder 48

Founder Sales Cycle Affiliate Retention 48

leananalyticsbook.com

AUGUST 19, 2012

Someone clicks on a banner, pay-per-click ad, or affiliate link. That might sound pretty standard, but the variety of revenue models can complicate things. Game startups care about Average Revenue Per User Per Month and Lifetime Average Revenue Per User (ARPUs).

Metrics 58

Metrics Clickthrough Lean Analytics 58

The Next Web

MAY 5, 2013

Growth hackers also don’t have to use viral loops: would you say that the Groupon guys didn’t use growth hacking to grow to 180 million users? By one definition, it means programmer – someone who builds features that encourage a company’s product to experience viral growth. Hacker” is more of a double entendre.

Marketing 165

Marketing Viral SEO Analytics 165

venturedig.com

NOVEMBER 1, 2009

In social networking, they’re ever-changing, backed by eye-opening revenue and have very little documentation. Big brands, like Porsche, may want to get in front of their audience and have users speak about their brand in a viral, social networking space. Total Estimated Revenue For Year: $200 million. Virtual Currency.

Social Network 55

Social Network Business Model Networking CPA 55

David Teten

DECEMBER 3, 2019

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. At this stage, simply list your primary revenue streams and your key expenses. At this stage, simply list your primary revenue streams and your key expenses.

Software Review 74

Software Review Software Delaware Forecast 74

Software By Rob

JANUARY 12, 2011

This is the same guy who asks you to buy life insurance the first time you shake their hand at a party, or posts affiliate link after affiliate link to their Twitter stream. This spread virally and sent a lot of traffic to this landing page. And by “ineffective&# I mean that no one buys from them. The results?

Software Review 60

Software Review RSS Affiliate Email 60

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. Adding Ad Revenue. I hired those writers, the traffic increased, I started getting more revenue from advertising, and the income increased to about $1,500 per month as a result of that. I had someone running the forum.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Software By Rob

FEBRUARY 10, 2009

Always Be Testing The biggest lesson I learned while taking the site from a few hundred to a few thousand dollars a month (revenue, not profit), is that there are a lot of great theories about marketing, but no one can tell you the exact thing that’s going to lead to an uptick in sales. No affiliation to either #19 maxwell on 02.27.09

Design 51

Design Software Review Marketing Software Developers 51

Up and Running

JANUARY 20, 2015

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue. It spares people from the duties of ownership, and provides a feeling of commonality and affiliation. ” Available: March 9 | Pre-order now. The Membership Economy. By Robbie Kellman Baxter. ” Available: March 20 | Pre-order now.

Widget 60

Widget Agile Small Business United States 60

Duct Tape Marketing

MAY 18, 2011

Shama is a bestselling author with her book - The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. Award winning CEO of The Marketing Zen Group – a global digital marketing firm.

Small Business 53

Small Business Marketing Social Media Cofounder 53

ConversionXL

MARCH 16, 2016

NPS is a valuable customer experience tool, and companies everywhere are using it to improve their experience and boost revenue. Use them for testimonials, affiliates, etc. There are also studies that have suggested NPS isn’t as predictive of growth, retention, or virality that the initial research claimed. Passives (7-8).

.Net 48

.Net Metrics Retention Aggregator 48

www.quora.com

JANUARY 16, 2011

Today's "Minimum Viable Product" *must* have scalability / capacity planning and security baked in, *not* postponed until revenue starts to come in. Affiliated with the Small Business Admin. If you can't build the Minimal Viable Product yourself, you should try something else. Local chapters everywhere.

Developer 42

Developer Technical Review Cofounder Technical Cofounder 42

Occam's Razor

OCTOBER 10, 2011

On all social media channels: Economic Value = Sum of Short and Long Term Revenue and Cost Savings. It covers both the immediate value (revenue via macro conversions) and the longer term value (economic value via micro conversions). Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. That is okay.

Social Media 165

Social Media Metrics Conversion Media 165