A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

This is Part 5 of the 5-part series: 5 lessons from 150 startup pitches. Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. We're going to use an affiliate program so our customers sell it for us.". Infection built-in, not bolt-on.

Software Review 261

Software Review Technical Review Viral Software Developers 261

Startup Professionals Musings

NOVEMBER 8, 2013

Jeremy applies his culture shift tenants to political and generic social issues, but I have adapted them here more specifically to the business realm of entrepreneurs and startups: Establish a social contract. Viral marketing” and “word-of-mouth” are tools of disciples in business today. Emotion, rather than logic, drives disciples.

Customer 210

Customer Social Media Affiliate Viral 210

Both Sides of the Table

APRIL 4, 2011

It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses. I was recently talking with a startup company who wanted me to try their product. How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Professionals Musings

SEPTEMBER 26, 2012

Jeremy applies his culture shift tenants to political and generic social issues, but I have adapted them here more specifically to the business realm of entrepreneurs and startups: Establish a social contract. Viral marketing” and “word-of-mouth” are tools of disciples in business today. Emotion, rather than logic, drives disciples.

Social Media 201

Social Media Affiliate Viral Technical Review 201

The Startup Magazine

JUNE 6, 2021

Since the internet is the dominant force in every industry, startups need to conquer many challenges to succeed these days. Start a video podcast – video podcasts are increasingly popular among modern businesses and can greatly help achieve viral popularity across social media platforms and search engines on the web. Conclusion.

Social Media 173

Social Media Audience Affiliate Startup 173

ConversionXL

FEBRUARY 3, 2022

Startups need to survive and thrive on a shoestring budget, which is why it’s based on rapid experimentation. Neither would have achieved virality had customers not received something tangible for their efforts. The team then began producing webinars with affiliate partners to help them drive more sales.

Retention 113

Retention Marketing Acquisition Channel 113

Both Sides of the Table

SEPTEMBER 17, 2013

So why is online video such an attractive market to build a startup? These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. Content can go viral – the highest quality stuff is shared. Yet many of the startups I see are very US centric.

Video 339

Video Technical Review Distribution Aggregator 339

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users."

San Francisco 167

San Francisco CPA SEM CTO Hire 167

The Startup Magazine

MARCH 8, 2020

If you try to jump on a hashtag bandwagon to go viral but do so too slowly, for instance, you’ll just end up making yourself appear sluggish in the eyes of your followers. appeared first on The Startup Magazine. More importantly, it will also ensure you avoid harmful scandals which can permanently taint your public image.

Social Media 90

Social Media Agile Media Campaign 90

The Startup Magazine

FEBRUARY 21, 2019

Seeing ads regularly surge up on YouTube is just one example of how startups continually target students. College students are the desirable demographic for most startups, but why so? As a startup, it’s important to understand that and connect to this demographic. Brand loyalty is critical to a marketing strategy.

Affiliate 85

Affiliate Marketing Startup Social Media 85

mashable.com

JULY 10, 2012

Startup CorkboardMe Takes on Dropbox. However, some individuals or small businesses have found success through affiliations with major retailers. Latest Startups News. Startups Lists. World Videos Featured: Facebook. Trending Stories. Activity From People I Follow. Latest Social Media News. Tech & Gadgets Highlights.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

crowdSPRING Blog

SEPTEMBER 13, 2010

Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. The Obama campaign and viral video. Burger King’s brave new world.

Viral 107

Viral Campaign Small Business Guerilla 107

YoungUpstarts

AUGUST 25, 2020

Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal. Affiliate Marketing. To begin with, it has two main protagonists: the advertiser and the affiliate. Content Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

Up and Running

JANUARY 7, 2016

Entrepreneurs, being goal setters by nature, often like to participate with resolutions related to their small business or startup. startup #entrepreneur pic.twitter.com/0HOCtTewJk. For 2016, my new year’s resolution is to move my startup out of my home and into an office.” We'd love to hear yours!

Entrepreneur 60

Entrepreneur Technical Cofounder Cofounder Chicago 60

sharkseo.com

NOVEMBER 29, 2010

RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight. Do not rely on SEO to market your product It sounds contradictory, but its true.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running.

Founder 48

Founder Sales Cycle Affiliate Retention 48

The Next Web

MAY 5, 2013

Like most people who do marketing for startups, I have a love-hate relationship with the term “growth hacker.” On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America. Startups are designed for astronomical growth. Hacker” is more of a double entendre.

Marketing 165

Marketing Viral SEO Analytics 165

leananalyticsbook.com

AUGUST 19, 2012

There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril. First: what business are you in?

Metrics 58

Metrics Clickthrough Lean Analytics 58

View from Seed

JANUARY 11, 2017

A startup can benefit in various ways from having a strategic investor involved in their company, but there are plenty of drawbacks too, both commonly known and more subtle. On the flip side, simply taking strategic investor capital because it’s there or it’s easier or cheaper than other capital rarely works out well for startups.

Strategic Investors 120

Strategic Investors Post-Money Valuation Seed Stage Cofounder 120

crowdSPRING Blog

AUGUST 20, 2017

It used to be that guerrilla marketing was the weapon of choice for scrappy startups and unorthodox small businesses, but those days are over. Don’t try too hard to “go viral” and above all, obey the law. Create a referral/affiliate program. Guerrilla marketing. Here are some examples of effective guerrilla marketing.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

It used to be that guerrilla marketing was the weapon of choice for scrappy startups and unorthodox small businesses, but those days are over. Don’t try too hard to “go viral” and above all, obey the law. Create a referral/affiliate program. Guerrilla marketing. Here are some examples of effective guerrilla marketing.

Small Business 48

Small Business Marketing Technical Review Audience 48

David Teten

DECEMBER 3, 2019

See Bessemer Venture Partners’ A comprehensive guide to security for startups. Data companies focused on early-stage startups include Aingel , fundsUP , Preseries , PredictLeads , and Sploda. For more on gathering data and using it to assess companies, see How to Assess Startups Using Machine Learning. 2) Market . 8) Monitor .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

VC Cafe

OCTOBER 15, 2010

Wibiya has experienced viral growth since it came out of beta in January this year. Then came affiliate links as well as other monetization vehicles and with this API, Wibiya could be looking at casual game integration, related videos distribution, coupon codes on e-commerce sites and more, based on the interest level from developers.

API 89

API Viral Affiliate 89

ConversionXL

MARCH 25, 2013

Research by marketing professors Andreas Kaplan and Michael Haenlein suggests that in order for something to go viral, three basic criteria must be met; giving the right message to the right messengers in the right environment. If you haven’t gotten started with affiliate marketing yet, Shareasale , Clickbank , or Amazon Associates.

Conversion 126

Conversion Affiliate Social Media Social Network 126

Up and Running

JULY 26, 2016

Getting the first tracks of revenue is one of the toughest processes of building a startup. One of the most commons problems I see with startups that I’ve come across is the lack of a “growth team.”. These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Picking the right team.

Revenue 60

Revenue Acquisition Channel Campaign 60

Software By Rob

JANUARY 12, 2011

This is the same guy who asks you to buy life insurance the first time you shake their hand at a party, or posts affiliate link after affiliate link to their Twitter stream. This spread virally and sent a lot of traffic to this landing page. And by “ineffective&# I mean that no one buys from them.

Software Review 60

Software Review RSS Affiliate Email 60

venturedig.com

NOVEMBER 1, 2009

Big brands, like Porsche, may want to get in front of their audience and have users speak about their brand in a viral, social networking space. When you’re a small startup, this is nearly impossible. Allocate about 10% of your ad space to product/widget based ad networks (Amazon Affiliates, Widgetbucks). Virtual Currency.

Social Network 55

Social Network Business Model Networking CPA 55

Up and Running

MAY 23, 2016

To give you a better idea of what entrepreneurs in this industry are thinking about during each phase of the startup process, I interviewed SaaS entrepreneurs from all over the world, including our own COO Noah Parsons. Eric Ries, a Silicon Valley entrepreneur and author of The Lean Startup, popularized this strategy for web applications.

Software Review 74

Software Review Software Delaware Forecast 74

Software By Rob

FEBRUARY 10, 2009

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. February 10th, 2009 | Micropreneurship , Startups Building your startup? Follow me Startups for the Rest of Us. If youre trying to grow your startup youve come to the right place. No affiliation to either #19 maxwell on 02.27.09

Design 51

Design Software Review Marketing Software Developers 51

SoCal CTO

OCTOBER 5, 2010

Great content again in September that meets at the intersection of startups, technology, product and being a Startup CTO. Chris Dixon , September 12, 2010 My most useful career experience was about eight years ago when I was trying to break into the world of VC-backed startups. Why You Should Write. Your service: the game.

Technology 191

Technology Product San Francisco CTO Hire 191

grasshopperherder.com

FEBRUARY 19, 2011

We’re testing a viral loop, direct sales, and affiliate marketing.&# That’s why it’s a startup. If you can’t describe how we’d work together, maybe you should join my startup and I’ll be the CEO. Q: “What will be your best channel for customer acquisition?&#

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

crowdSPRING Blog

AUGUST 21, 2011

Advertisers, affiliates, vendors, clients, and others are your partners in this marketing channel. 5 great viral marketing campaigns (and what small businesses can learn from them!). Simple, right? Manage relationships. Take the time to understand SODs and to analyze whether the service offered is aligned with the service demanded.

Channel 85

Channel Management Social Media Marketing 85

ConversionXL

JANUARY 11, 2013

After that you can earn more “votes” by posting affiliate links of the campaign on social media – brilliant! Viral aspect of the campaign: The more sharing, the more points, and the greater the chances of winning in both the weekly and main prize (luxury all-inclusive weekend in Vihula Manor) draws. 6600+ new fans.

Campaign 95

Campaign Estonia Social Media Viral 95

www.quora.com

JANUARY 16, 2011

Find Questions, Topics and People Add Question Add Question Non-Technical Co-Founders Co-Founders Technical Co-founders Finding Co-Founders Startups & "How Important Are Ideas?" " Web Development Startups Solo Founders I am a creative guy with a startup idea. "I am a creative guy with a startup idea."

Developer 42

Developer Technical Review Cofounder Technical Cofounder 42

unbounce.com

DECEMBER 11, 2012

Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? Startups, your landing page sucks | altaveux says: December 11, 2012 at 7:36 am. [.] CASE STUDY: How I Created a Viral Ebook Landing Page - Using ThemeForest, PayWithATweet, KISSinsights and Unbounce. Landing Pages for PPC.

PPC 94

PPC Social Media Conversion Elevator Pitch 94