ConversionXL

NOVEMBER 3, 2016

In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? There you want to look at things in clumps and aggregates. In addition, there may be multiple personas you need to address with different campaigns and pages. What do they have in common? Employees and managers.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

JANUARY 12, 2015

Traffic sources, like keywords, referring sites, campaigns, countries, are examples of dimensions. If you would like to, start by downloading three of my favourite custom reports , or these three paid search campaign analysis custom reports. All data in aggregate is crap. Advanced segmentation !

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. We are going to continue our quest today.

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

AUGUST 8, 2011

, and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. Here’s my most recent blog post (with downloadable segments): 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail.

Customer 122

Customer Analytics Metrics SEO 122

Startup Lessons Learned

FEBRUARY 22, 2009

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. But aggregated across many schools, there are thousands or tens of thousands of them. Ill explain in a moment. This post is the result. Expo (and a call for he.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

MARCH 17, 2016

Google is now making that information a lot less complete with the encryption of search terms for organic clicks, so it’s more difficult for website owners and their marketing agencies to know which keywords drove the organic traffic to their site. For instance, online to offline sales and also cross-device customer journeys.

Channel 36

Channel Sales Advertising Mobile 36

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. So the other variable that we can try to increase is the conversion rate for each campaign, and the conversion rate to trials.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Aggregation of Marginal Gains: Recession Busting Analytics! Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords. Are You Into Internal Site Search Analysis?

Analytics 124

Analytics Metrics SEM Web 124

www.kalzumeus.com

AUGUST 13, 2012

If you believe that cynical Internet-types would be less likely to download it if it were phrased that way, you could hypothetically A/B test that, and you would hypothetically lose.). Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. ” (P.S. anoncoward.

Email 54

Email Software Review Software Campaign 54

ConversionXL

JUNE 21, 2015

Free email courses work way better than offering PDF downloads: people download those to their “PDF” folder, and never open again. Never start a marketing campaign without a dedicated landing page. Use minimal viable (low-cost) campaigns to test assumptions. Valentine’s Day campaign). Flip them around if needed.

Email 48

Email SEO Campaign Agile 48

Startup Lessons Learned

AUGUST 24, 2009

And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. Each new campaign is a startup where Lean principals can be applied to maximum effect. September 7, 2009 4:28 PM akibalogh said.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

APRIL 13, 2015

Download Solutions: Benefit From The Wisdom Of Crowds. Search Queries: Get Your Organic Keyword Data Back! Clicking on any one of the channels above, will lead you to a lovely drilldown report that shows detailed performance for that channel… The above report proves my statement, all data in aggregate is crap ! God speed!

Analytics 60

Analytics Web eCommerce Metrics 60

Duct Tape Marketing

DECEMBER 23, 2019

I can download a podcast, stick my phone in my pocket and go for a walk. Insight 5: Paid Search Matters More Than Ever. Paid search—Google ads, Facebook advertising, LinkedIn, all the banner ads—have been around forever. But we’ve now entered and era where the small local business of any stripe must embrace paid search.

Small Business 68

Small Business Marketing Audio Technical Review 68

ConversionXL

FEBRUARY 11, 2020

Twitter has an advanced search feature, but it also supports a couple of simple search operators that can help you find relevant discussions: Question search. Smiley search. Twitter supports both “:)” and “:(” search, allowing you to find tweets containing either. OR ‘download GIFs’ ?”.

Conversion 68

Conversion Social Media Search Campaign 68

Occam's Razor

AUGUST 9, 2016

You can start with all the standard reports, but perhaps the fastest way for you to start exploring the best features is to download some of the wonderful solutions in the Google Analytics Solutions Gallery. You can also search for other stuff, like custom reports or attribution models. Jump-Start Your Learning. Another tip.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 13, 2012

My perspective on this multi-channel multi-device multi-visit multi-campaign challenge is best summarized by the Serenity Prayer : “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” :). We will adapt to whatever they decide. Yes and no.

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Attribution modeling. Image source ).

Analytics 90

Analytics SQL Metrics Campaign 90

Occam's Razor

JANUARY 30, 2012

Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. Pretty cool.

Analytics 145

Analytics Metrics API Web 145

Up and Running

MAY 28, 2015

Click here to download the first issue of Robot Paper’s comic book, Henchmen, for free. Jonathan: Yeah, not every Kickstarter campaign is successful. That might be because the idea itself is bad, or maybe you just didn’t execute the campaign well enough to get enough people interested in the idea. Why or why not?

Small Business 60

Small Business Email Startup Aggregator 60

ConversionXL

APRIL 1, 2020

It’s your best indicator of churn (the live-and-die metric for subscription stores), your best projector of profit, and perhaps your best aide in decision making when it comes to marketing and sales campaigns. Aggregates lie. At this point, all order data is still aggregated. You may already know that. Add the platform (e.g.,

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

AUGUST 14, 2019

If you suddenly needed to study a longer timeframe, you had to download the data again and start over. In the panel displayed, select or search for the first data source you want to compare. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. Click “Resource > Manage blended data.”

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. PS: Our business is in trouble because we are over-reliant on Search!

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JULY 15, 2014

These are your Directors, your owners of the Paid Search strategy, and other functional leaders. For our Directors, Marketing Owners, Campaign Budget Holders, and others in our immediate vicinity, people who have clearly defined siloed responsibilities to make tactical decisions, we are going to create customized data pukes.

Analytics 159

Analytics Metrics Web Ohio 159

mashable.com

SEPTEMBER 22, 2008

Citrus – An online billing website that allows your customers to view, download and pay their invoices by credit card or direct debit. Easy Projects.NET – Project collaboration software that offers both a downloadable option and a hosted version. Mumboe – Online contract and business agreement management app.

Software Review 78

Software Review Social Media Social Network Software 78

VC Cafe

JUNE 18, 2012

Unlike other companies, we are a true digital record label, not aggregators. Through the years, FanGagers’ founders have successfully managed interactive advertising campaigns for leading brands such as: Heinz, Colgate, Orange, American Express, Toshiba, Mercedes Benz, Hyundai, Yellow Pages, Stella Artois, Danone. Our project.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. You think understanding Keywords without drilling down to each search engine will be awesome. Idea #1: Segment out your Brand Search Keywords. If I were GM then which product brochures do the download? Why Segmentation?

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

SEPTEMBER 16, 2008

They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. Download Software. Which campaigns are higher AOV and which are the losers. 6: Share of Search. Form submissions (leads).

Metrics 123

Metrics Web Non-Compete Analytics 123

Brandanew

JANUARY 8, 2016

My two go-to Twitter analytics and search tools? Twitter’s own analytics and search. I have tested a lot of tools that do a great job of measuring aggregate data and spitting out a recap, but NUVI has a unique way of score influencers, color coding sentiment, and finding trends in real-time. You work smart.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

MAY 19, 2014

at a level of aggregation or granularity you need, and send it into your digital analytics tools. Bonus: For later reading, when you are attempting to be an analysis.ninja , see this post: Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics ]. The whole thing is so painful. Likes are also present at a post-level.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? What is your "share of search" in the netbook segment compared to your biggest competitor? Go beyond targeting men between the age of 28 and 34, use search behavior and be really smart. In May 2010 (!).

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

ConversionXL

SEPTEMBER 15, 2020

If you aren’t seeing the URLs report as expected, be sure to check that: The Google Analytics code is on the page (normally you can “right-click” and select “View Source” then search for “UA-” to find the GA code). Do this under “All Products” You can add Google AdWords , Search Console , AdSense , etc. Property setup.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” If you aren’t seeing the URLs report as expected, be sure to check that: The Google Analytics code is on the page (normally you can “right-click” and select “View Source” then search for “UA-” to find the GA code). ” [Tweet It!]. Property Setup.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: Bonus : Download: Three awesome analytics custom reports. Collection of end-to-end Paid Search analysis reports. #11: 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap.

Analytics 140

Analytics Web Metrics DC 140