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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. click ID, campaign ID, URL of expected conversion). Image source ). Image source ).

Caching 140
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Account-Based Marketing Software & Tools

ConversionXL

Ultimately, a successful ABM campaign needs to solve three problems. As the Forrester report notes, “Jabmo is best for marketers targeting global industrial/manufacturing accounts.” Aggregate that data at an account level to know which accounts to target. Use analytics from ad campaigns to prompt sales staff to take action.

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Tracking Multiple Domains: Setup & Reporting for Dozens of Sites

ConversionXL

Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? Is it actively improving campaigns or helping optimize the site? You can give each team access to their webshop data and reserve access to the roll-up View for headquarters and global reporting. .

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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

With hundred of thousands of global practitioners, the supply of ideas and best practices is endless. It all started with a small group of founders and product enthusiasts who self-aggregated into an online community. As part of this process, the company’s CMO Rishi Dave, is encouraging teams to launch campaigns faster.

Lean 60
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SaaS Content Marketing: 5 Proven Strategies to Earn Links

ConversionXL

This article looked at video viewing habits of people globally, from teenagers to seniors. You might assume that most people would link directly to the original research, but this shows that, for the purpose of earning links, aggregating research from multiple sources may be just as effective as doing your own. No extra statistics.

Marketing 125
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Twitter Conversions: 7 Steps to Generate More Clicks

ConversionXL

Based on third-party stats, Twitter has around 330 million monthly users globally. Check aggregator sites that feature tweets. For example, one of my Twitter lead-generation campaigns was based on giving away a free writing checklist. But if you want to learn a tried-and-true process that does work, here you go.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Create campaigns that connect with these personas. Aggregate Audience Data. in 2013 to 1.43

Mobile 48