Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

NOVEMBER 6, 2017

If you segment your A/B test results by browser version, you might discover that customers coming from the Safari web browser are converting much better than the average. Or even web surfing from the sofa during the evenings, followed by a desktop purchase at lunchtime the following day.

Chad 112

Chad Mobile Technical Review Aggregator 112

Duct Tape Marketing

JANUARY 25, 2016

For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. In fact, the previous head of Bing Search, Duane Forrester, said at an SMX conference that most people get schema wrong. What does Structured Data do?

SEO 28

SEO Kansas City Software Review HTML 28

YoungUpstarts

OCTOBER 17, 2018

For example, if a person clicks on the hashtag #purplemarkers, they’ll typically see a page that aggregates all content with the same hashtag. Start by searching what hashtags your competitors and industry influencers are using. Some social media platforms allow people to follow hashtags. Niche Hashtags.

Small Business 191

Small Business Marketing Social Media Social Network 191

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Since that day, I’ve been exploring how raw data can be a web analyst’s best friend. What’s the difference between raw and aggregated data in Google Analytics? Which devices do they use?

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

JANUARY 12, 2015

And, are we tracking people, devices, web browsers or whoknowswhat? I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Traffic sources, like keywords, referring sites, campaigns, countries, are examples of dimensions.

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

NOVEMBER 3, 2016

There you want to look at things in clumps and aggregates. In addition, there may be multiple personas you need to address with different campaigns and pages. Web-based sale or phone call? Amazingly enough, most people in conversion have historically focused on getting the web form. What do they have in common?

B2B 48

B2B Conversion B2C Sales Cycle 48

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Not necessarily in the shopping mindset. In my mind “the stream&# changes that equation.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

MARCH 8, 2010

Is that your web analytics existence? Don't feel too bad, you share that plight with most citizens of the Web Analytics universe. In this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our beloved corporation to monetize. The problem? " So what?

Metrics 117

Metrics Web Analytics PPC 117

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Prologue: Visitors, (Visits) Sessions, Hits.

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. Search Queries: Get Your Organic Keyword Data Back! The data used comes not from your Google Analytics account/script, rather the data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e.,

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework.

Metrics 137

Metrics Campaign Email Marketing 137

Startup Lessons Learned

FEBRUARY 22, 2009

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. Then you set up a web app to co-ordinate volunteers who can wipe a hard drive and install Ubuntu. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

crowdSPRING Blog

OCTOBER 8, 2018

For example, if a person clicks on the hashtag #purplemarkers, they’ll typically see a page that aggregates all content with the same hashtag. Start by searching what hashtags your competitors and industry influencers are using. Hashtags originated on Twitter. how do you feel about using # (pound) for groups.

Small Business 80

Small Business Social Media Marketing Social Network 80

Duct Tape Marketing

JULY 30, 2019

Aaron Weiche: Yeah, two really big high level signals that I look at and put a lot of trust in is one, just what you see when you do a search at Google itself, and that I test is, whether I’m looking for a product, or a hotel, or a service, who’s going to take care of my lawn. Aaron Weiche: Absolutely.

Software Review 67

Software Review Reputation Small Business Aggregator 67

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. Who Owns Web Analytics?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Paid Search. Organic Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

Both Sides of the Table

DECEMBER 20, 2010

They need a stronger campaign about consumption rather than sending Tweets. First, A Primer: Portals, RSS, Feed Readers & Delicious - When the web started we needed directories to find information and thus Yahoo! Consumption, consumption, consumption. And the company that helped websites publish RSS?

XML 349

XML Curation RSS Viral 349

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. For example in the above two formulae, we can see that a big driver of the model is visitors to the web site. But this can be expensive to increase.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports.

Customer 122

Customer Analytics Metrics SEO 122

Duct Tape Marketing

JULY 2, 2013

Organizations that get this, that foster this and that build marketing strategies and campaigns that take full advantage of this, will build customer loyalty and word of mouth lead generation in ways that cannot be matched by competitors trading on lower price. Dynamically displayed content based on search term. Facebook lead capture.

Marketing 69

Marketing Social Media Aggregator Database 69

Startup Lessons Learned

AUGUST 24, 2009

Aside from the dramatically shorter development cycle that browser games enjoy, the split testing of features (which is intuitive to web application makers) is something that propelled Zynga's games and revenues to the top of the social games vertical. Each new campaign is a startup where Lean principals can be applied to maximum effect.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. Remember: All data in aggregate is crap, segment or suck. Every ecommerce site has to obsess about Revenue.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Mehdi Oudjida.

Analytics 131

Analytics Marketing Campaign Metrics 131

crowdSPRING Blog

SEPTEMBER 30, 2012

Anyone with a web browser pointed at Twitter and a knowledge of how to leverage hashtags and search can avail themselves of a stream of raw information on any topic they can imagine. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

Small Business 88

Small Business Public Relations Social Media New York 88

www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. I could practically justify my consulting rates just doing dramatic readings of that for the web teams at my clients. How can I sign up for that WPEngine drip campaign? How are you reading it right now?

Email 54

Email Software Review Software Campaign 54

Occam's Razor

AUGUST 13, 2012

Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices). Jeroen Hesterman: My biggest challenge is this: I've created a data platform which captures all campaign (paid) traffic and can attribute a conversion to each based on whatever model I choose.

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

SEPTEMBER 30, 2008

The first one covered career advice for Stressed "Agency Analysts" and Search Robots messing up your life. One of these days my hope is that Web Analytics vendors will A] Make it easier for us to add the annotations and/or B] Mine other sources and automatically add context / tribal knowledge as Google Trends does today.

Analytics 68

Analytics Metrics Search Florida 68

ConversionXL

JUNE 21, 2015

Never start a marketing campaign without a dedicated landing page. Use minimal viable (low-cost) campaigns to test assumptions. Test secondary assumptions, with minimal viable campaigns to acquire even more visitors. Valentine’s Day campaign). Andre Morys ( Web Arts ): Five Neuromarketing Hacks to Dominate Your Market.

Email 48

Email SEO Campaign Agile 48

ConversionXL

OCTOBER 21, 2019

Every month, you go to each of these tools and search for useful data to fill your report. Imagine you want to know how much revenue your campaigns generated… …and you sell houses. Google Analytics 360 , Firebase (Blaze plan), and Google Analytics App + Web provide free integration with BigQuery. Another use case.

SQL 84

SQL Analytics Marketing Cloud 84

ConversionXL

APRIL 10, 2019

The ResearchXL model uses web analytics data and mouse-tracking analysis as two components of a six-step research process. Further, if forms aren’t the low-hanging fruit of your optimization campaign, it may not make sense to spend time gathering more data (yet). Form analytics data doesn’t justify those conclusions.

Analytics 130

Analytics Metrics United Kingdom Software 130

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. You can also search for other stuff, like custom reports or attribution models. Another tip. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 19, 2010

There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. " Or: "What are you hoping to accomplish for your business by being on the web?" experiment with p type of campaigns. Understandable.

Analytics 138

Analytics Metrics Web Framework 138