Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. You don’t.

Early Stage 380

Early Stage Stealth Marketing Startup 380

SoCal CTO

MAY 15, 2009

Corporations increasingly see social media as a key PR, communications and marketing medium. Paul Ollinger, West Coast Vice President of Sales of Facebook Paul Ollinger is the West Coast Vice President of Sales for Facebook. He has also been a Regional Sales Director and National Account Director for Facebook.

Social Network 150

Social Network Networking Los Angeles Fractional CTO 150

Up and Running

DECEMBER 16, 2014

To grow a business, most entrepreneurs know that they should be implementing PR strategies. For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” They mix it up with advertising.

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

Hearpreneur

JANUARY 21, 2017

It could be studying entrepreneurship in school or it could have been working with a government contractor or maybe someone had a sales job. 1 – Medical Device Sales. As a sales representative I noticed that the promotional efforts for Plastic Surgeons were held by a few large firms that overcharged.

Entrepreneur 48

Entrepreneur Investment Bankers PR Social Media 48

YoungUpstarts

JANUARY 5, 2016

Like no other form of marketing, editorial media coverage gives companies an implied third party endorsement that can drive recognition and sales. A feature in the Wall Street Journal or on Good Morning America is fantastic, but not likely right out of the gate if you’re doing things on your own. And you should!

PR 100

PR Public Relations Denver Syndicate 100

Gust

JANUARY 4, 2012

Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? Designing and producing marketing and PR materials (copyright, trademark). Large companies] win by locking competitors out of their sales channels.

Intellectual Property 143

Intellectual Property IP Startup United States 143

Hearpreneur

JANUARY 19, 2018

Additionally, visiting customers, both preexisting and newly acquired, is important to us as we strive to build deeper relationships and secure more business. Continuing our rapid rate of growth in the UK, whilst successfully expanding internationally in America are our two main goals for 2018. 5- Rapid growth and expansion.

Detroit 92

Detroit Entrepreneur Technical Review Revenue 92

ConversionXL

AUGUST 11, 2021

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. To uncover audience problems and motivations, call on your brand market research or customer service data. PR Week does this in a Twitter poll. Audience data.

Audience 139

Audience Social Media Email Ruby 139

Hearpreneur

APRIL 9, 2017

I started a business when the salon where I was going to rent as a young esthetician wanted to charge me a percentage of my retail sales. I realized I had a passion for cleaning, for making my customers smile and seeing how rewarding it was to help those who needed it. #3 – Taking a Piece of My Pie. Image Credit: Nancy Reagan.

San Diego 115

San Diego Entrepreneur Software Review Southern California 115

Duct Tape Marketing

MAY 6, 2016

Internet hackers pose a credible threat to businesses and to their customers. In addition to exposing individuals to possible identity theft, security breaches also expose companies to negative PR. Companies often offer affected customers a free year of security monitoring, but that can’t undo the damage already done.

Small Business 34

Small Business SBA Small Business Administration Security 34

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. CAC can be calculated with the following formula: Total Spend on Acquiring Customers / No. of Customers Acquired. But “Total spend on acquiring customers” can be ambiguous. This way, you won’t have to segment new customers. The key takeaway?

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Duct Tape Marketing

JULY 14, 2016

6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing. In marketing-speak, PR stands for public relations , which is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” by the PRSA (Public Relations Society of America).

PR 28

PR Public Relations Seattle Finance 28

Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415

PR Early Stage Dividend Acquisition 415

Hearpreneur

AUGUST 18, 2019

Innovation drives media attention and fosters customer retention rate, which is why most companies strive to have it in their mission statement. It seeks to solve customer problems in a better and modern way, thus helping such companies edge the competition. But the human engine- the customer service, is what thrills me.

Las Vegas 94

Las Vegas Entrepreneur LLC PR 94

YoungUpstarts

MARCH 6, 2015

Clamping hundreds of cars in the downtown area of Austin with fake cardboard clamps – ParkMe were subjecting potential customers to a rollercoaster of emotions. In 1999, eCommerce company, Half.com , turned a $100,000 investment into a $300,000,000 sale. The stunt went viral, with the app receiving plenty of publicity.

Campaign 100

Campaign Haiti Marketing Oregon 100

crowdSPRING Blog

JANUARY 5, 2012

Good suggestions on handling customer service questions and issues – [link]. Mark Cuban on Why You Should Never Listen to Your Customers – [link]. Good suggestions on handling customer service questions and issues – [link]. 21 Inspiring Custom Made Logos – [link]. – [link]. – [link].

Social Media 92

Social Media Small Business Design Media 92

YoungUpstarts

FEBRUARY 19, 2017

You’ve had a successful launch, with customers letting you know how pleased they are. With sales ticking over nicely, you take on more staff, and start developing a new line of products. The issue here is that social media managers and assistants often don’t come from customer service backgrounds. Orders stop coming in.

Reputation 113

Reputation North America Social Media Europe 113

Hearpreneur

JANUARY 7, 2017

I’ve built a loyal customer base and by selling directly through image consultants, stylists, at shows and on my website I am able to give my clients top quality at almost wholesale affordable prices. (I I have encountered numerous companies with bad customer service, or bad financial management, or unprofessional stuff, you name it.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

Eric Friedman

JUNE 3, 2015

Chapter 2: Building the Sales Machine. After 2 years and a renewed focus, Foursquare doubled-down on its promise to connect places and people – and building a scalable sales infrastructure. I next became the first person on the sales team, jumping ship from a very PR/spotlight heavy BD team.

Advertising 60

Advertising Audience Revenue Mobile 60

Mike Michalowicz

FEBRUARY 11, 2013

Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Twitter is a great place to share photos (TwitPic), host contests, shout out to loyal customers, have scavenger hunts, and promote events.

Small Business 167

Small Business Marketing PR Social Media 167

Hearpreneur

SEPTEMBER 16, 2020

Fast forward 20+ years and Netflix has become one of the biggest TV and movie studios in the world, with more subscribers than all the cable TV channels in America combined! The founders eventually created custom cereal boxes to raise funds so they could continue to operate. I have been running a PR Firm, Whitegate PRINC since 2007.

Entrepreneur 107

Entrepreneur China Incubator Philippines 107

Up and Running

FEBRUARY 9, 2015

I had the opportunity to speak with Melinda Emerson, the “SmallBizLady” and America’s #1 small business expert, who took the opportunity to share with us her proven, step-by-step method to transition from employee to entrepreneur. Have you always dreamed of being your own boss? Before you quit, you need to create a plan.

Social Media 60

Social Media Small Business Software Review Technical Review 60

ConversionXL

DECEMBER 4, 2015

His strengths are messages that make immediate sense to customers, and he packs a mean punch when it’s time to close. The bottom line is humor can create sales, but it has to be done right.” (via Essentially, EZ Grill decided to lean on traditional PR for increased awareness early on. He’s not there to dance or dazzle.

Viral 48

Viral Social Media Video North America 48

Hearpreneur

OCTOBER 29, 2017

I loved what I did (sales) but I didn’t love doing it for somebody else. So I left Corporate America and started my own agency. The way I got into that unique position was that my career has been spent in field sales, and so I understood the challenges faced by field sales first hand. 14- To do what I love most.

Entrepreneur 78

Entrepreneur Social Media Liquidity Event Private Equity 78

Hearpreneur

MARCH 14, 2018

It might be the products or the customers they deal with, or it could even be the fact that they are the ones in charge of it all. It’s especially rewarding when my position allows me to turn those ideas into something that can make a difference for the business, our customers, and our employees. 5- Trying new ideas.

Entrepreneur 95

Entrepreneur PR Technical Review Non-Compete 95

Hearpreneur

AUGUST 2, 2020

At every one of them I was the person who wrote the proposals, did the technical interviewed on candidates, went on sales calls with the Account Managers to make them look good and got put on troubled projects to help right the ship. There are many hurdles to jump through to get a customer to use our coupons for their prescriptions.

Entrepreneur 144

Entrepreneur Technical Review South Korea United States 144

Hearpreneur

AUGUST 27, 2017

It might be the products or the customers they deal with, or it could even be the fact that they are the ones in charge of it all. I worked for corporate America for 33 years, first as a VP of Consulting for a startup company and for the last 20 years of that as the Director of Computer Operations for Trader Joe’s.

Entrepreneur 61

Entrepreneur Jordan Serbia Salary 61

Hearpreneur

MAY 15, 2020

In addition to my struggles, I witnessed other small companies & business owners I knew personally suffer similar problems including serious employee injuries, major fines, PR nightmares, and I even saw one get sent to jail and others threatened with jail time. My empathy and shared experience with my customers help us grow our brand.

Entrepreneur 125

Entrepreneur LLC Los Angeles San Francisco 125

crowdSPRING Blog

SEPTEMBER 18, 2015

How to Turn Bad News into Happy Customers crowdspring.co/1IWkA7c. The 7 Attributes of the Most Effective Sales Leaders crowdspring.co/1EVVc6K. How Income Inequality is Affecting America’s Next Generation of Business Leaders crowdspring.co/1LrK0eA. How to Map Out the Business That You Want to Build crowdspring.co/1g7wvIh.

Small Business 48

Small Business Design Social Media New York City 48

Hearpreneur

APRIL 19, 2019

First I should mention that we’re trying to shake up real estate commissions in NYC which have remained stubbornly high despite an average Manhattan sale price of about $2 million. On the way north from the Chicago suburbs to Wisconsin, I thought it would be a great idea to have my own PR firm. Photo Credit: James McGrath.

Naming 108

Naming Cofounder Wisconsin Entrepreneur 108

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Listen to this episode if you want to hear about a founder who has a product and users and paying customers … and is trying to figure out how to take his company to the next level and grow faster. Jason: So how many of those 20,000 people are paying customers? Edwin: Okay, I have different types of customers. Jason: Okay.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

crowdSPRING Blog

NOVEMBER 11, 2011

PR is mostly ineffective when companies step on social media landmines – [link]. SaaS CEOs: Measure Customer Engagement – [link]. How to Scale Without Losing Savvy Customer Service – [link]. SaaS CEOs: Measure Customer Engagement – [link]. Very shady, if true. – [link].

Social Media 94

Social Media Small Business Design CTO Hire 94

crowdSPRING Blog

OCTOBER 11, 2012

The Top 10 Reasons your Home Page Video fails at Converting Customers – [link]. Silicon Valley’s loosening grip: Does the road to tech’s future run through Middle America? Neal Sales-Griffin ( @ nealsales ): Solving problems, making things and having fun – [link]. Is your market actually big? Or is it a fake market?

Social Media 92

Social Media Small Business Design Media 92

Duct Tape Marketing

NOVEMBER 20, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. And here’s the reason why.

Chad 45

Chad SBA Kansas City Australia 45

This is going to be BIG.

JULY 8, 2019

But if you have to start your VC list from scratch when you’re thinking of who will fund you next and all of your PR outreach is just a bunch fo cold e-mails, you’re starting from behind the eight ball in a way you wouldn’t have had to had you just participated in the public square that is social media in small amounts daily.

Social Media 113

Social Media Leadership Media Founder 113

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. at 11:09 AM. Great list!

Software Review 48

Software Review North America Europe Metrics 48

Hearpreneur

SEPTEMBER 6, 2019

I consider Kelly Cutrone to be someone I look up to, and a huge success in the PR/Fashion/Event Planning industry. In one of his recent monthly income reports, he generated over $300,000 in revenue from affiliate marketing, sales of his Freedom Journal, sales from his courses, and sponsorships. 1- Kelly Cutrone.

Entrepreneur 48

Entrepreneur Ruby United States LLC 48