Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 74

Metrics Analytics Forecast Software Review 74

YoungUpstarts

APRIL 22, 2016

You could probably make a case for any one of these, but here’s the thing: Although on the surface these companies appear to have completely different business models, they all share one very powerful component: a scalable online platform connecting people and ecosystems. Salesforce does the same thing in the B2B world.

Japan 100

Japan Global Asia API 100

ConversionXL

JUNE 2, 2022

Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. Alignment can make all the difference to a business. ABM is built on a list of target companies that should be your customers.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. The faster this process can be repeated, the more likely they’ll find scalable, repeatable ways to grow the business.”. What is growth hacking? Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

The Startup Magazine

SEPTEMBER 13, 2021

That is where the true potential of a data science business focusing on data comes into play. There are a variety of B2B business opportunities that you can focus on and use to succeed. Types of Businesses You Can Start in Data Science. Have a Clear Business Plan and Roadmap. A Data Science Analysis Service.

Artificial Inteligence 170

Artificial Inteligence SBA United States Analytics 170

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Austin Startup

JULY 2, 2021

Chargify, the leading billing platform for B2B SaaS, announced today the massive productivity improvements and decrease in operating costs that CareerPlug has achieved using its new Chargify Business Intelligence product. Visit www.chargify.com to learn more about Chargify Business Intelligence. and Canada.

San Antonio 67

San Antonio B2B Texas Ireland 67

ReadWriteStart

FEBRUARY 20, 2013

However, depending on the product you’re offering, the freemium model can work well for business-to-business (B2B) companies, and especially well for B2VSB (business-to-very-small-business) companies. See also Why Free Is Bad: Businesses Should Be Happy To Pay For Key Services ).

B2B 60

B2B Product Small Business Administration SBA 60

ConversionXL

JUNE 2, 2022

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. Sales finds aligned accounts and works with marketing to create customized journeys. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

Customer 98

Customer Marketing Channel Acquisition 98

Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there?

Customer Development 267

Customer Development Developer Customer Silicon Valley 267

YoungUpstarts

AUGUST 27, 2015

The market is fragmented with high churn, so customers tend to be expensive to reach and to convert. But recent innovations in SaaS-driven business models have come of age on the backs of B2B solutions, and providers are finally learning how to cater to the underserved VSB market. A new kind of customer.

Utah 100

Utah Cofounder Small Business B2B 100

Up and Running

AUGUST 25, 2021

If you’re like most business owners, you want to expand your brand outside your core industry. Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. Talk to your existing customers. Your audience is not one-dimensional. A whopping 3.96

B2B 118

B2B Audience Software Review B2C 118

Occam's Razor

MAY 2, 2017

Let’s look at XX completely different types of business, and pick just six metrics (two each for A, B and O) that would be the very best ones to measure their digital success. The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

This is going to be BIG.

APRIL 2, 2013

Today, ElectNext announced that they had raised $1.3mm to launch a data, analytics and marketing service to bridge the data gap between politicians, lobby groups, and their constituents. This business model isn't how Electnext started, nor was investor interest always this strong. 5) Go find the customer money.

Business Model 108

Business Model B2B Campaign Audience 108

Growthink Blog

OCTOBER 13, 2011

Well, first, I think our model is different because we have a B2B play, where Groupon and every other clone targets consumers. If I have a poor campaign with Google Ads, I'm not going to say Google has a horrible business model, but that seems to be what's happening with Groupon. How'd you end up founding a website?

Founder 114

Founder Nepal Kansas Asia 114

ConversionXL

MAY 19, 2016

Linear funnels are conducive to the traditional customer lifecycle you’re used to hearing about. All of these questions lead to pages like this… Josh suggests that actual customer journeys are much more complex than a linear funnel would indicate. Like any model it has its pros and cons. Tweet It!].

Analytics 78

Analytics Metrics Channel Software Review 78

Mucker Lab

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. This is awesome, but is this a fit for me? ”

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

SEPTEMBER 2, 2019

In other words, potential customers are often put off by the effort to fill out a form, and may even leave the checkout process altogether. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. Screenshot from: Society6. Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc. It’s proven to work across industries and business models.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. So, combined with the right product and services, social login can help users become loyal and habitual users, in turn boosting your customer lifetime value (LTV). Impressive, but given only 3.4%

Social Network 130

Social Network Viral Social Media B2C 130

Hippoland

AUGUST 20, 2017

And it was a big change in business models. Existing software engineers and tech entrepreneurs needed to retool both their skills as well as their way thinking about how software should be set up and software business models. Even the business models were still the same. (i.e. everything done online).

Business Model 48

Business Model Software Silicon Valley Mobile 48

Austin Startup

MARCH 2, 2019

But that doesn’t mean they don’t work really hard to mitigate risk, including before they even start their new business. Speak with potential customers, speak with industry experts, speak with potential partners?—?validate the retail-focused Web analytics that we eventually became well known for?—?was was failing.

Advisory Board 51

Advisory Board Cofounder Greece Bootstrapping 51

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Can I add any business value? Starting points for a customer centric strategy.

Web 139

Web Analytics eCommerce Campaign 139

Rob Go

JULY 11, 2013

Sometimes, this comes from a prior business with an existing user-base or customer list (eg: Fab). Sometimes, a business doesn’t necessarily have an inherent advantage in distribution apart from the strategy of the team and design of the product. Produce a “wow” moment for a narrow audience that cares. Also hit-or miss.

Distribution 66

Distribution Vertical Viral B2B 66

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. ” Take advantage of being on-demand and allow customers to try and buy your service with as little friction as possible. Labels: SaaS , sales and marketing , software. 16 comments: BdH. Brian, Paglo www.paglo.com.

Software Review 48

Software Review North America Europe Metrics 48

David Teten

MARCH 18, 2021

“Tech” means B2B Saas/Fintech or Consumer apps. 2) Business model-defined funds. For example, Point Nine Capital focuses on B2B SaaS and marketplaces at the seed stage, across many industries. These firms also sometimes target startups that serve a specific kind of customer (e.g. follow-on ratio; etc.

Technical Review 78

Technical Review Cofounder Venture Capital Deal Flow 78

Venture Chronicles

DECEMBER 15, 2011

If you are interested in freemium business models or any of the variations on the theme, this is well worth reading however I take issue with a couple of points. This is an interesting discussion and the body of work that can be studied is relatively small and fluid given the immaturity of freemium as a business model.

Churn Rate 57

Churn Rate .Net Business Model B2C 57

Hearpreneur

DECEMBER 15, 2017

It was becoming a business model destined to fail. This customized approach allows us to maintain a steady presence, ready to support their business when needs arise. The result is a mutually beneficial, long-term relationship that typically transcends business. The result is high morale and retention.We

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

crowdSPRING Blog

DECEMBER 5, 2016

It’s literally hardwired into our brains, no matter how cool and analytical we might think ourselves. In fact, personal value had two times the impact on the buyer than business impact did. Most brands, of course, are operating under a very different business model and offer a very different message. That’s all it took.

Denver 48

Denver B2B Design New York 48

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). This allows customers to create, manage and track processes that include tagging of physical objects using barcodes. e-commerce and m-commerce – more ways to interact with shoppers on the go; (Check out Feedbox).

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Steve Blank on Lean Customer Development. Customer service. Google Custom Search Engine.

Software Review 53

Software Review Technical Review Startup 53