YoungUpstarts

FEBRUARY 11, 2019

Since the 90s, Toronto-based entrepreneur Eldon Mascoll has been making his mark in the media industry, working in areas that include television production, film, marketing and advertising. Q: Your career has spanned from working on various media ventures to opening and operating your own franchise. Don’t be afraid to fail.

Media 113

Media Los Angeles Artificial Inteligence New York City 113

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

techcrunch.com

AUGUST 12, 2012

She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in.

Early Stage 70

Early Stage San Francisco Los Angeles Southern California 70

ReadWriteStart

MAY 24, 2018

Young applied for internships and interviews, hoping to land something before graduation, hopefully at one of the big New York ad agencies. The goal is to discuss how students can benefit from using social media to boost their personal brands, even if they’re not ultimately going to do ads.

Technical Review 115

Technical Review Technology Louisville Los Angeles 115

Brandanew

JULY 17, 2015

Are you a social media enthusiast longing to network with those from your field? Or someone who is setting foot in the marketing world because they found social media to be their calling? A biggie or newbie, here are 7 social media events in 2015 most that you can still make it to if your decisions are made at the speed of light.

Social Media 100

Social Media San Francisco Media Massachusetts 100

YoungUpstarts

DECEMBER 6, 2017

You spend a lot of time and money getting people to talk about your brand, so it just makes sense that you would have a way to measure just how successful your brand awareness campaigns are. An important indicator of strong brand awareness that a tool like Google Analytics can show you is your direct traffic. Direct Website Visits.

Social Media 124

Social Media Analytics Social Network Search 124

This is going to be BIG.

JANUARY 31, 2010

Welcome to Social Media Week --the one week out of the year where we get to tweet and blog about social media! RSVP: [link] 12PM Networked News Gatherers: Defining the Social Media Editor Role, hosted by Time Inc. But in the media world there's another option: the Social Media Editor. Try the waitlists.

New York 68

New York Community Social Media New York City 68

Hearpreneur

SEPTEMBER 9, 2015

Beauty brands relay on social media strategy as much as traditional PR! We attended the Cosmoprof beauty trade show in Las Vegas to catch up with colleagues we don’t see very often and to scout new beauty brands and trends. We focused on more technical projects, including our Form Analytics tool and Encrypted Forms.

Los Angeles 48

Los Angeles Las Vegas Entrepreneur Phoenix 48

Occam's Razor

DECEMBER 22, 2008

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. Then you'll have a blue print for doing nonline analytics: Offline -> Online -> Offline.

Analytics 122

Analytics Campaign Maldives Software Review 122

searchengineland.com

MAY 30, 2012

Search & Analytics. Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Analytics. How To: Social Media Marketing. Enterprise Social Media Management Software.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. For example: in New York one must bond prizes valued above $5000. Before you start. Case studies.

Campaign 95

Campaign Estonia Social Media Viral 95

This is going to be BIG.

FEBRUARY 26, 2010

Online Marketing Director, Knewton - New York, NY "I am 15. A position where that will call on strategic and tactical execution, this person will design and execute a broad range of campaigns to facilitate customer acquisition. This person is also creative, curious and always looking for new ways to engage our customers.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Occam's Razor

JANUARY 21, 2009

For your Search campaigns. Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs. Facebook, in its quest for world domination, runs a world wide campaign (of whatever sort, really, make one up). Or your Display ads.

Analytics 75

Analytics Conversion Campaign Metrics 75

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. In this way, TikTok’s feed is similar to the suggested content that other social media platforms serve up. Above all else, make entertaining videos.

Sales 115

Sales Customer Viral Marketing 115

Duct Tape Marketing

MARCH 20, 2019

In addition to going even deeper into the channels you’ve already established, here you add CRM, marketing automation, and analytics and tracking into the mix. Build Social Media Campaigns. Enhance Email Marketing Campaigns. Expand On Your Website and Content. Grow Your Paid Search Approach.

Marketing 64

Marketing Social Media Campaign Analytics 64

Occam's Razor

MAY 4, 2010

Recently on behalf of Market Motive, my start up that focuses on online marketing education , I had the opportunity to offer one scholarship for the latest round of Master Certification in Web Analytics. New York Times article.] Use this if it helps: Web Analytics Measurement Framework. A very nice suggestion.

Web 112

Web Non-Compete Analytics SEO 112

Startup Lessons Learned

AUGUST 24, 2009

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. The old models are broken, and we do not yet have new models to replace them.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

mashable.com

MAY 28, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Frances McInnis is a journalist and crossword enthusiast based in New York City. We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!)

Naming 94

Naming Technical Review Social Media Startup 94

Occam's Razor

SEPTEMBER 30, 2013

Ditto for one of my favorite hotels in New York, The Standard. I have a time-to-time relationship with their brand (whenever I have to visit New York). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. The Optimal Social Media Investment Strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Steve Blank

APRIL 5, 2017

Audience(s), Message, Media, Messenger. Select the media you want the message to be read/seen/heard on. These are very different audiences, each requires its own messages, media and messengers. They created the “Intel Inside” campaign. Step 3: Media. or social media (Facebook, Twitter, etc.).

Marketing 316

Marketing Audience Technical Review PR 316

Both Sides of the Table

FEBRUARY 21, 2010

We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. Early evidence is good. Enter RingRevenue.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Hearpreneur

MARCH 15, 2019

As a production mixer in mainstream media for more than a decade, I was fed up with the pressure and crazy hours of live news television. Using my analytics background I developed an algorithm to select the best investments. One day you’re analyzing marketing campaigns, the next your building new products.

Entrepreneur 115

Entrepreneur Technical Review Software Review Atlanta 115

www.foliomag.com

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off.

Social Media 40

Social Media Rhode Island Media South Dakota 40

mashable.com

FEBRUARY 15, 2012

5 Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them? Copy the spreadsheet here.

Social Media 108

Social Media Analytics Media API 108

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Please be creative and don’t take no for an answer when it comes to the value of analytics. Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

trada.com

APRIL 7, 2010

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. You have to get involved and involvement takes time. Time that may not be worth it versus everything else you have going on. Bookmark the permalink.

Stealth 40

Stealth PPC Advertising Conversion 40

YoungUpstarts

JULY 3, 2012

timoreilly : Founder and CEO of O’Reilly Media Tim O’Reilly shares the stories of the alpha geeks on Twitter. brrhodes : IceRocket search engine founder and CEO Blake Rhodes tweets about his insights into social media and the online world. jerBrightcove : Founder and CEO of Brightcove Jeremy Allaire discusses video services and beyond.

Cofounder 239

Cofounder Technical Review Social Media PR 239

ConversionXL

NOVEMBER 9, 2022

To extract value from the numbers in your analytics tools and on your dashboard, you need to organize them. Demonstrating findings from research or analytics in content. Find data points and analytics that align with your partners’ business goals. Marketers have access to more data than they need. Externally.

Marketing 110

Marketing Analytics Channel Social Media 110

YoungUpstarts

JULY 1, 2015

Written by Halligan and Shah, “ Inbound Marketing: Get Found Using Google, Social Media, and Blogs ” covers the fundamentals of inbound marketing. To succeed, companies need to build a content factory and operate like media/content companies (eg Wikipedia, New York Times, Mashable, etc). a) SEO in a Nutshell.

Software Review 100

Software Review Marketing Social Media B2B 100

David Teten

JANUARY 8, 2013

PEHub just posted this guest article: Can professional investors use social media? Or, is social media strictly for teenagers and staying in touch with your friends? Fewer private equity funds are using social media for outreach, but 2xPartners , Healthpoint Capital , and MCM Capital Partners are notable exceptions.

Private Equity 114

Private Equity Social Media Equity Media 114

SVPG

SEPTEMBER 30, 2016

Would that be perceived as “better enough” to get them to change their media consumption behavior? The good news was that yes, actually, this really did appeal to people. The bad news is that the team created some real problems for themselves. Kate is now a product leader at Shutterstock in New York City.

Product 60

Product Technical Review Software Review Engineer 60

VC Cafe

JUNE 18, 2012

Potential partnerships with media and telecom giants make it attractive enough though, and hopefully there will be cross polination between the Israeli startups and the great tech cluster in London. FanGager is a US company, based in New York. UK Startups can receive an *almost free* ticket by registering on this page.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

mashable.com

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Dev & Design Mashable on Facebook Join Us!

Developer 73

Developer Software Review PHP Social Media 73

Both Sides of the Table

DECEMBER 5, 2010

Products like awe.sm (I’m an investor) will help you manage the efficacy of your social media marketing campaigns. I saw the product recently in New York and loved it. it’s not because you can create short links but because of the analytics that bit.ly I think this is already becoming obvious.

Social Network 318

Social Network Networking Internet Technical Review 318

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! Where is it?

Metrics 151

Metrics Web Analytics CPA 151