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10 Must Have Tools to Monitor, Analyze and Respond to Brand Mention

Duct Tape Marketing

username] : All of the above (basically, any mention of the username when the user is tagged in a tweet). seosmarty -> excluding tweets tagging me because Twitter does a good job notifying me of these already using “Notifications” feature. Cyfe: Monitor & Archive Brand Mentions on Twitter. Price : FREE.

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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

Sean Ellis coined the term “growth hacking” way back in 2010. Since then, the term has taken on a life of its own. Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.),

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Bye, Bye Waterfall: 5 Steps to Implement Responsive Web Design

www.readwriteweb.com

Waterfall process: If you’re unfamiliar with the term "responsive Web design" , it describes a website-building process that utilizes the same set of code to display properly on desktop, tablet and smartphone browsers. and tagged with. POPULAR TAGS. POPULAR TAGS. Home | Features | Trends | Best of RWW | Archives.

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Let's Fire Our Customers

Steve Blank

Let’s Fire Our Customers « Steve Blank (tags: product-management startup business) [.] 5) The customer’s needs don’t match your long term direction. I’ll add I’m particularly curious about how founders recognize that point at which they need to exit / fire the old customers. Fire might be a strong word.

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Ardent 3: Supercomputer Porn

Steve Blank

Which was true, but wasn’t true enough to survive, long-term.) Customer Development Manifesto: Market Type (part 4) * Archives + October 2009 +… (Read more)+ Customer Development Manifesto: The Path of Warriors and Winners (part 5) + Can You Trust Any VC’s Under 40? We were eventually killed by Sun.

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Four New Types of CIO for the Future

www.readwriteweb.com

Chief Integration Officers Another term for this might be "Chief Connection Officer." Top priorities for infrastructure officers will include eliminating "shelfware," adopting virtualization and cloud technologies, and renegotiating contracts. The integration officer will connect various IT systems. startupcto

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Customer Development is Not a Focus Group

Steve Blank

The term “endian&# came from Jonathan Swift’s Gulliver’s Travels. How could the creators of Titanic or Grand Theft Auto framed their efforts in terms of a problem hypothesis? Customer Development is Not a Focus Group « Steve Blank (tags: entrepreneurship startups) [.] I’m a designer.