Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search. It's time to transform your approach.

SEO 62

SEO Search Generative AI Engineer 62

SoCal CTO

OCTOBER 14, 2009

I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. Along the way, I co-authored three books on one-to-one marketing ( [link] ) to help marketers learn how to built and nature relationships with their customers. That's great to hear.

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

ConversionXL

MAY 27, 2022

hoping to scoop up that small percentage of your audience who is ready to buy. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Clicks and conversions are typical KPIs for paid media. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. What was needed? What’s new? [07:37]

B2B 83

B2B Marketing B2C ChatGPT 83

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. Collectively this allows me to generate enough awareness to keep myself top of mind for my target audience. I record here the books I’ve read, not as diligently as I should.

Social Media 60

Social Media Technical Review Media Private Equity 60

Duct Tape Marketing

JUNE 7, 2023

Her new book The Experience Mindset: Changing the Way You Think About Growth , explores the relationship between employee experience (EX) and customer experience (CX) in businesses and how companies should adopt a mindset that strengthens both EX and CX simultaneously. [11:38] Tiffani is also the host of the podcast  What’s Next!

Employee 76

Employee Technical Review Advisory Board Sales 76

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Benchmarks for download-to-customer conversion rates are scarce. That’s a grim portrait, even if conversion rates for other lead magnets are multiples higher. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost.

B2B 131

B2B Technical Review Email Sales 131

Duct Tape Marketing

DECEMBER 15, 2022

That could be a podcast, it could be a book, it could be a TikTok show, whatever it is. (02:07): Probably I, and he, he's got a new book coming on January. I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now.

Community 83

Community Framework Advisory Board Viral 83

Duct Tape Marketing

OCTOBER 9, 2018

How to Use LinkedIn to Generate Sales Conversations written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. Everyone seems to be on it, but no one seems to know quite how to use it to generate sales conversations.

Conversion 75

Conversion Sales Audience Social Network 75

Duct Tape Marketing

NOVEMBER 2, 2023

In fact, when Brian and Dharmesh were actually creating it and wrote the book Inbound Marketing, that's when Duct Tape Marketing was really around and I had a lot of conversations with them early on. Go to [link] and book your call today. And I know you've written a bunch of books, you have a podcast. That's right.

Metrics 75

Metrics Analytics Forecast Software Review 75

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. Your existing keyword set will benefit from tighter audience focusing. Look at your account by Year, Quarter, and Month.

PPC 111

PPC Widget Campaign Technical Review 111

Duct Tape Marketing

JUNE 1, 2023

Her new book The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win, is a quick-start guide to nailing your first product launch, whether you are a product marketer, product manager, or founder. Questions I ask Mary Sheehan: [01:46] Why you’re qualified to write a book about product launches? Like this show?

Product 61

Product Framework Technical Review Cofounder 61

YoungUpstarts

OCTOBER 10, 2012

In my book, “ The Hidden Wealth of Customers “, I provide a model for helping you find and cultivate them. Wrong message, wrong audience. While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Duct Tape Marketing

OCTOBER 12, 2017

In an increasingly digital world, companies like Salesforce, Hubspot, and Airbnb are finding that live in-person events represent one of the most valuable opportunities to connect with a target audience. Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events.

Campaign 74

Campaign Marketing Social Media Software Review 74

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Oh hey I now have one more spot for client work in Q1 2020 and once that’s gone you’ll be booking Q2 and beyond. Might as well dream up one that amuses the target audience. So I thought I’d mention that. ?

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

AUGUST 2, 2016

When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem. Make your audience feel hopeful that their problems will be solved with the purchase of your product.

Conversion 48

Conversion B2B Mobile Later Stage 48

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Oh hey I now have one more spot for client work in Q1 2020 and once that’s gone you’ll be booking Q2 and beyond. Might as well dream up one that amuses the target audience. So I thought I’d mention that. ?

Customer 101

Customer Differentiation West Virginia Campaign 101

ConversionXL

JUNE 8, 2017

Since you already “know” what is good for each of the segments you identified, you can just roll out your personalization to 100% of your audience and score a win. If you are in B2B, you’ve certainly heard of account-based marketing by now. Conversions and monetary value. Which campaigns specifically? Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful. In my opinion, there are two reasons for this.

Lead Generation 75

Lead Generation B2B Syndicate Syndication 75

YoungUpstarts

FEBRUARY 23, 2015

Next, the book digs into the different digital advertising options. Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them. Details of each step above are covered throughout the rest of the book. Define campaign messages.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). And that problem is mobile.

B2B 92

B2B Mobile Analytics Deal Flow 92

Duct Tape Marketing

NOVEMBER 1, 2017

We’re gonna talk about the new book by both of them today called Killing Marketing: How Innovate Businesses are Turning Marketing Cost into Profit. So this is … How many books for you guys together? Robert Rose: Actually, believe it or not, this is only our second book together. So Joe, Robert, thanks for joining me.

Cost 38

Cost Marketing Audience Media 38

Duct Tape Marketing

FEBRUARY 2, 2022

He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 22:46] Where can people find out more about your work and get a copy of your book? More About Rob Meyerson: Rob’s Book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service.

Naming 77

Naming Kansas City Kansas Technical Review 77

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). And that problem is mobile.

B2B 77

B2B Mobile Analytics Deal Flow 77

Occam's Razor

JANUARY 6, 2010

Alternatively get one of the simpler books on the topic and immerse yourself in self education. Regardless of if you are a novice or an expert I think one of the best books to start with is The Cartoon Guide To Statistics ($13). A cartoon book? Use the Ad Planner to hone into the exact sites where you can find your audiences.

Analytics 99

Analytics Web Campaign PPC 99

Austin Startup

FEBRUARY 27, 2020

The Forrest Four-Cast: February 27, 2020 A B2B tech company, Flugauto is developing a world-class UAV platform for aerial delivery of industrial cargo for the energy industry. B2B customers simply book on their platform and sit back until the goods are delivered. What the Flugauto system looks like.

San Francisco 65

San Francisco Cofounder Georgia B2B 65

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. As advocated in the book, I felt the idea of using restraint would help me quickly execute on new ideas. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Image source ).

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

MAY 1, 2024

Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. (01:02): I have some people contact me and they want to learn more about their audience and so forth. But if it's not published, it doesn't really fit in the context of our conversation here.

Channel 64

Channel Audience B2B Social Media 64

ConversionXL

MARCH 28, 2014

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. A comic book version of the story. We’ll even slow the production down or stop production to get the story right because we believe that it’s the story that entertains audiences. image source.

Video 122

Video Software Review Cofounder Metrics 122

Duct Tape Marketing

APRIL 11, 2022

The benefits for B2B companies If you work with clients that also work with other professionals or have a B2B model, ecosystem balancing is a great option for you, but not only for referrals. If you want a deeper understanding, I talk more about ecosystem balancing in my book, The Ultimate Marketing Engine.

Programming 87

Programming Small Business Advisory Board B2B 87

ConversionXL

JUNE 23, 2019

Why is it that some books become bestsellers and others can hardly sell a 100 copies? Why do you read some books with passion and interest but can’t get past the first 10 pages of others? It doesn’t matter if it’s books or websites, but words do matter, so pick yours carefully. What’s the difference?

Sales 110

Sales B2B Social Media Naming 110

Up and Running

JANUARY 18, 2021

These tools have helped companies increase their general eCommerce capabilities and capture more interest from a captive audience. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Other social channels also made inroads as 2020 ended.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

NOVEMBER 30, 2016

As cognitive load increases, your conversion rate begins to suffer. Nicholas Carr wrote The Shallows , an incredible book on what the Internet is doing to our brains. Needless to say, a site that adds to an already high cognitive load is not good for conversions. via Conversion Uplift). B2B, SaaS, agency).

Conversion 48

Conversion Cost eCommerce Design 48

Duct Tape Marketing

JUNE 29, 2017

Only a third of B2B businesses follow-up with their leads on a monthly basis. When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. You don’t want to nurture and educate leads that go nowhere.

Email 66

Email Design Sales Widget 66

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales? That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. Does adding social proof increase conversions? In his book, Influence: The Psychology of Persuasion , Dr. Robert B.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

APRIL 14, 2022

He has a new book out called — Moving to Outcomes: Why Partnerships are the Future of Marketing. Questions I ask Bob Glazer: [1:13] How would you define partnerships, and what are you offering new in the area of partnerships in this book? [3:29] In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer.

Marketing 90

Marketing Affiliate Channel Software Review 90