ConversionXL

JANUARY 18, 2022

Lean into your strengths, and don’t try to appeal to everyone. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Where marketing teams rely on heatmaps and C-suite opinions, Wynter aims to change how marketers write copy based on the feedback of target audiences.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Up and Running

MAY 3, 2021

For those not in the know, SEO refers to search engine optimization. Due to this relative lack of speed on SEO’s part, it can be difficult to make the case for it, but leaning on data can help. What is an SEO business? As the name suggests, an SEO business is a company or agency that performs SEO services for and on behalf of a brand.

SEO 147

SEO Vertical Metadata Forecast 147

Startup Lessons Learned

MAY 31, 2010

Expo Intensive rocked, the mainstream media has started writing about the Lean Startup, and - most of all - the movement continues to grow and evolve. I went to the conference thinking that I was well grounded in the basics of the Lean Startup approach and that attendance would hone the edges of that understanding.

San Francisco 133

San Francisco Lean Technical Review Software Review 133

Up and Running

JULY 19, 2017

But beyond gender inequality and discrimination in the workplace, some experts also referred to a confidence gap—less self-assurance compared to men—as essential as competence for success. Don’t skip the critical process of business idea evaluation and validation. Craft a business plan. The key is to keep things nimble, though.

Cofounder 142

Cofounder United States Leadership Founder 142

YoungUpstarts

JULY 4, 2019

There was a time when “viral” simply referred to, well, viruses. This period was fueled by a sense of discovery — young people felt like they were uncovering new talent, rather than having it forced on them by out-of-touch media companies, and this created an audience that was far more vested in the talent’s success. Going Viral.

Viral 127

Viral Video Spain Internet 127

Startup Lessons Learned

JUNE 15, 2009

Of all the tactics I have advocated as part of the lean startup , none has provoked as many extreme reactions as continuous deployment , a process that allows companies to release software in minutes instead of days, weeks, or months. One is used by engineers to refer to the process of getting code fully integrated into production.

Continuous Deployment 167

Continuous Deployment Software Review San Francisco Lean 167

Steve Blank

JANUARY 28, 2020

Christensen, writing for a corporate audience, explained that there were two classes of products – sustaining and disruptive. Customer Development became one of the three parts of the Lean Startup as Eric Ries and Alexander Osterwalder provided the other two components (Agile Engineering and the business model canvas.) Eye Opening.

Lean 431

Lean Business Model Government Agile 431

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. First: Who is the target audience? Are they the right audience? But it is not routine.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Steve Blank

NOVEMBER 27, 2012

The Lean LaunchPad course online. I teach potential founders a hands-on, experiential class called the Lean LaunchPad at Berkeley, Stanford, Columbia and Caltech. Online Guide to How to Build a Startup: The Lean LaunchPad. The Lean LaunchPad Educators Course. customer development. agile engineering. Sign up here.

Open Source 335

Open Source Silicon Valley Lean Customer Development 335

Startup Lessons Learned

SEPTEMBER 30, 2008

Platform selection and technical design - if your business strategy is to create a low-burn, highly iterative lean startup, youd better be using foundational tools that make that easy rather than hard. But I think in a lean startup, the development methodology is too important to be considered "just management." I dont think so.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

ConversionXL

FEBRUARY 27, 2019

Ian McAllister of Amazon offers greater detail on the process: The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. In Suspense the audience and characters know the same information.”. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Duct Tape Marketing

JULY 24, 2019

However, as time goes on and you start to actually run your business, you may discover that you don’t like working with that very narrow audience you’ve selected for yourself. There is certainly some validity to the concept of finding and leaning into your niche. Why Do People Fall for the Niche Approach?

B2B 68

B2B Lean Community Technical Review 68

crowdSPRING Blog

JANUARY 22, 2012

Determine project goals and strategy: One of the key tenets of a lean approach to management, is the definition stage; determining a project’s goal is the first and most important step in the process. Lean Marketing tips: not-for-profit edition. Photo: Leo Reynolds. Related posts: Crowdsourcing: a 7+7 Primer (Pt.

Lean 86

Lean Social Media Technical Review Hosting 86

crowdSPRING Blog

APRIL 30, 2019

But, there’s plenty that you can do… if you embrace lean marketing principles. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. Act quickly to gain quick results.

Lean 91

Lean Small Business Software Review Marketing 91

Up and Running

AUGUST 28, 2018

A Lean Business Plan might be a better fit if you simply need to think through all the different aspects of your business. A Lean Plan will be shorter, and it lends itself to quick revisions, but both types follow the same general outline. They tend to be lengthier and more detailed.

Business Plan 72

Business Plan Technical Review Exit Strategy Oregon 72

Startup Lessons Learned

APRIL 14, 2009

In other words, they have learned to grow renewable audiences. extraneous SHIMMER reference spotted; you are dating yourself eric. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? April 14, 2009 4:03 PM Dave McClure said. Great Post on Start Ups.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Up and Running

MARCH 8, 2016

Sometimes this is referred to as figuring out your unique selling proposition, or USP. Once you’ve figured out who your ideal target audience is, where they’re located, and what type of cleaning services you’re going to offer, you’ll have a much easier time pricing your services. Don’t skip your market research.

SBA 60

SBA Technical Review Software Review Business Plan 60

Steve Blank

NOVEMBER 15, 2011

Our Lean LaunchPad class teaches scientists and engineers that starting a company is another research project that can be solved by an iterative process of hypotheses testing and experimentation built around the business model / customer development / agile development solution stack. Knowing the audience was really not a factor.

Silicon Valley 245

Silicon Valley Lean Customer Development Business Model 245

Hearpreneur

DECEMBER 27, 2019

As I grew my business, I attracted amazing clients and created a group program that brings me great joy everyday, along with insights on how to serve my clients and my audience even better, and grow my business even more. It was a great word to live by.

Technical Review 95

Technical Review Entrepreneur Austria Social Media 95

Mike Michalowicz

JULY 22, 2014

Then there are those who can be so boring they actually have the audience wanting to die. They don’t get a break during their talks, and they don’t get to lean on the audience for Q&A. They are expected to make the audience laugh constantly. And regular Joes get support from the audience.

Audience 123

Audience Lean 123

Steve Blank

APRIL 5, 2017

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Audience(s), Message, Media, Messenger. Craft the message for that specific audience. Step 1: Who’s the Audience(s)? How do you figure out who the audience is?

Marketing 316

Marketing Audience Technical Review PR 316

crowdSPRING Blog

JUNE 19, 2011

Keep these simple and clear and keep the list in front of you so you can refer to it and keep the interview focused. Short and memorable is way better than rambling and complicated, but keep the audience in mind as you creaft your answers. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups.

Lean 96

Lean Marketing Public Relations PR 96

Occam's Razor

JANUARY 31, 2017

In its current form it will take too long to explain and as a result you are going to lose the audience pretty quickly. The output above is trying to do too many things, there are too many things on it, and the outcome will be that your audience of 5 or 5000 is on their phone reconsidering their dating pool. That's it.

Audience 60

Audience Analytics Green Metrics 60

YoungUpstarts

SEPTEMBER 5, 2019

I now refer to these challenges as the “yeah, buts.” Did I know with any certainty that I would write books and my books would bring me an audience to teach and speak to and consult with? a firm specializing in creating lean, high performance work environments. I could teach and give seminars and do what I want to do.

Social Media 133

Social Media Lean Management Global 133

crowdSPRING Blog

AUGUST 20, 2017

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. And, remember that “value” doesn’t only refer to promotions, discounts, and coupons. and what take aways you want your audience to have.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. And, remember that “value” doesn’t only refer to promotions, discounts, and coupons. and what take aways you want your audience to have.

Small Business 48

Small Business Marketing Technical Review Audience 48

Austin Startup

FEBRUARY 1, 2018

often referred to as business analytics?—?is The ability to empathize is the number one character trait of a great product manager,” Skinner told me, referring both to customers and to teammates. Good PMs know how to communicate what they know and believe in a manner that is compelling to whomever is their target audience.

Management 85

Management Product Technical Review Software Review 85

ConversionXL

OCTOBER 7, 2021

And we charge money for it.” – Eric Ries, The Lean Startup. To do that, research your target audience and build out customer personas. CXL founder, Peep Laja, explains the benefits of this in his post on identifying your online target audience : . Researching your audience. It also gives you a product to market.

Product 142

Product Marketing Software Review Social Media 142

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Lean marketing. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

FEBRUARY 3, 2022

Growth marketing borrows a concept from the lean startup methodology. Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. It isn’t about finding quick hacks to boost short-term revenue. Image source.

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

SEPTEMBER 30, 2022

21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] So obviously if that's, I'm sure you lean into that, you know, that aspect, don't you, with your branding from a marketing standpoint. More About Karrie Sanderson: Connect with Karrie on LinkedIn.

Marketing 75

Marketing Differentiation B2C PR 75

Start Up Blog

FEBRUARY 16, 2014

They become old hat and not cool to reference. I like to say that the Ancient Egyptians invented ‘lean’ methodology… I can’t possibly imagine the pyramids being built any other way, surely they would have ran out of capital! entrepreneurship business entrepreneurs Jargon lean pausefest startups'

Lean 63

Lean Audience Community Web 63

Up and Running

OCTOBER 3, 2014

The term ‘pivot’ – as it relates to business – was coined by Eric Ries in his book “The Lean Startup”. Your target audience is not everyone. Define your target audience? Well, I thought, I was making ‘cute’ jewelry so my target audience was obviously women. A very specific target audience AND a brilliant idea.

Management 96

Management Lean Audience Business Plan 96

Steve Blank

APRIL 9, 2009

We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. When faced with the time pressures of a startup, too many demands and too few people, we began to teach our staff to refer back to the five Mission goals and the Intent of the department.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Up and Running

JANUARY 17, 2018

February: Put together a Lean Plan : a quick, one-page business plan. For example, the plus size category is a niche market within the larger fashion industry because it’s catering to a very specific audience, not just shoppers. They may have great insight on buying used parts or who to refer to about legal questions.

Bandwidth 130

Bandwidth Angel Investor Green eCommerce 130

Startup Lessons Learned

APRIL 18, 2013

This post was written by Sarah Milstein, co-host of The Lean Startup Conference. Exciting news: we’ve nailed down dates for The Lean Startup Conference 2013. We know Lean Startup methods are being applied by people around the globe, in startups and established organizations alike, and in sectors of every stripe.

Lean 167

Lean San Francisco Startup Continuous Deployment 167

Duct Tape Marketing

DECEMBER 24, 2019

You can find ways to lean into the tactics that are working and eliminate the less effective elements of your strategy. Are you steadily growing your audience? More engaged followers on social indicates that the content you’re sharing is helpful and meaningful to your audience. Repeat and Refer.

Customer 70

Customer Metrics Retention Clickthrough 70