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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Airbnb learned its audience used Craigslist to list and search for accommodation. How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Activation.

Retention 113
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Is the Lean Startup Dead?

Steve Blank

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Ironically, for this new audience that makes the next generation of Lean – the Innovation Pipeline – more relevant than ever.

Lean 335
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Use agile budgeting to manage your cash

David Teten

Instead of budget approvals, monitor key metrics and give managers more flexibility. The next most important set of metrics are sales by category; working capital (cash and other current assets, less current liabilities); EBITA; and gross margin. Traditional budgets can be destructive and a huge waste of time.

Agile 60
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Beyond the garage

Startup Lessons Learned

And, most importantly, the Lean Startup idea is starting to take root in industries and contexts very different from it’s Silicon Valley roots. Brad Smith is the CEO of Intuit, one of the most successful software companies in Silicon Valley. No BS, no vanity metrics, no launches, no PR.

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The 4 Types of Stories Founders Need to Tell When Fundraising

View from Seed

David Copperfield proposed and dramatically executed the disappearance and reappearance of the Statue of Liberty in 1983 to a live audience on Liberty Island, and television audiences around the world. You need to clearly frame your core hypothesis, and you need to frame the metrics and indicators that would confirm its deeper truth.

Founder 120
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Product Manager Entrepreneur Mark Geller

SoCal CTO

My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. Founder Institute is the brain child of Adeo Ressi , a super passionate and successful serial entrepreneur based in Silicon Valley, probably best known for founding TheFunded.com.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

And the results weren’t the traditional PR metrics of number of articles or inches of ink. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. Steve Blanks 30 years of Silicon Valley startup advice. I couldn’t care less about those.