Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

JULY 22, 2020

According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. Despite an increase in ad spend and marketing budget, customers aren’t engaging with your ads, content, and emails. Much research has shown that B2B data decays quickly.

Sales 90

Sales Cost Marketing Audience 90

ConversionXL

MAY 27, 2022

email, ads, retargeting, etc.) However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. comments, interviews, emails, etc.). Pay attention to your close rate per channel. Not adjusting your paid media strategy.

Demand 124

Demand B2B Distribution Channel 124

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 The waterfall of positive feeling stems from the fact that this book was very hard to write. I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Request for help.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again.

Marketing 110

Marketing Product Audience Equity 110

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Like this show?

B2B 83

B2B Marketing B2C ChatGPT 83

YoungUpstarts

SEPTEMBER 10, 2018

Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. It was all hypothetical.

Programming 124

Programming Chile B2B B2C 124

Duct Tape Marketing

NOVEMBER 2, 2023

Duct Tape Transcript Email Download New Tab Speaker 1 (00:13): John Jantsch (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. You get unlimited graphic designs, website funnels, CRM, email automation integrations, automations, really anything that requires you to log into software. That's right.

Metrics 75

Metrics Analytics Forecast Software Review 75

Duct Tape Marketing

DECEMBER 15, 2022

That could be a podcast, it could be a book, it could be a TikTok show, whatever it is. (02:07): So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Probably I, and he, he's got a new book coming on January. Like this show?

Community 82

Community Framework Advisory Board Viral 82

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. Through analyzing data like the example above, event marketers can determine what channels are worth focusing on (in this case, organic search) and what channels should be a lower priority (here, social media and referrals).

Campaign 73

Campaign Marketing Social Media Software Review 73

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. Superhuman **, my email client. I record here the books I’ve read, not as diligently as I should. Plus, my wife doesn’t let me date celebrities. . Goodreads.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As a result: They’re converted via email. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. mobile purchasers).

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

JULY 9, 2018

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Nurturing stage email performance.

Demand 144

Demand Metrics NPV Net Present Value 144

View from Seed

MARCH 3, 2015

So we had those two assets: Website Grader and the resulting email list. NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.” Then there were also certain social channels that worked for awhile but didn’t stick.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. However, it’s not without challenges. Nothing is being sold at this stage. Consideration.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

OCTOBER 17, 2018

John Jantsch: We all want to go out there and chase that new customer, get those new leads but the truth of the matter is for most businesses, some existing assets, existing traffic, existing customers, existing email list, that’s where the money is. John Jantsch: Another one that I see is just you email us. Louis Gudema: Yeah.

Marketing 56

Marketing Social Media Analytics Software 56

Hearpreneur

DECEMBER 18, 2019

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. Potential customers that have opted into our marketing list within the past 7 days are 39% more likely to respond to our SMS communication versus email communication.

SMS 89

SMS Entrepreneur Social Media Campaign 89

Duct Tape Marketing

JUNE 1, 2023

Her new book The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win, is a quick-start guide to nailing your first product launch, whether you are a product marketer, product manager, or founder. Questions I ask Mary Sheehan: [01:46] Why you’re qualified to write a book about product launches? Like this show?

Product 61

Product Framework Technical Review Cofounder 61

YoungUpstarts

FEBRUARY 23, 2015

Next, the book digs into the different digital advertising options. Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels.

Social Media 100

Social Media Campaign SEO B2C 100

Startup Professionals Musings

OCTOBER 21, 2015

In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Nurturing stage email performance. Don’t just use these in isolation.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

Duct Tape Marketing

APRIL 14, 2022

He has a new book out called — Moving to Outcomes: Why Partnerships are the Future of Marketing. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. He is also the Co-founder and Chairman of BrandCycle. Like this show?

Marketing 90

Marketing Affiliate Channel Software Review 90

ConversionXL

JUNE 8, 2017

Are people coming from an email campaign? If you are in B2B, you’ve certainly heard of account-based marketing by now. As Des Traynor , co-founder of Intercom put it in the Intercom on Jobs-to-be-Done book : Des Traynor: Some products are better defined by the job they do than the customers they serve. Abandoned cart emails.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

AUGUST 24, 2017

This is a book you should read. And we’re gonna talk about her latest book, “Predictable Prospecting, How to Radically Increase Your B2B Sales Pipelines.” How many emails do you have in your inbox right now? There was a point in my business where I felt like all I did was delete emails.

Sales 36

Sales Conversion Revenue Email 36

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. See how the emails look. A cartoon book?

Analytics 99

Analytics Web Campaign PPC 99

Up and Running

JANUARY 18, 2021

Other social channels also made inroads as 2020 ended. Companies will want to observe which channels their audience use but should expect to shift some of their more traditional ad spending to social shopping and new integrations between sales channels and social apps. Customers want you to get out of the way.

eCommerce 150

eCommerce B2B Forecast Demand 150

Duct Tape Marketing

MAY 1, 2024

I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. Visit DTM world slash scale to book your free advisory call and learn more.

Channel 64

Channel Audience B2B Social Media 64

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Email Marketing. This type of marketing involves delivering content and promotional offers to customers through email.

Small Business 107

Small Business Marketing Affiliate PPC 107

ConversionXL

FEBRUARY 26, 2014

Travel businesses can focus around peak booking times that lead up to major school breaks and holidays. Learn the release schedules for new products, new content, new campaigns within other channels. Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content?

PPC 111

PPC Widget Campaign Technical Review 111

YoungUpstarts

FEBRUARY 26, 2015

Though paper flyers are an option for today’s marketer, technology has also made it possible for you to avail yourself of digital distribution options and opened the door for platforms like evite , where anyone with a computer can quickly draw up an event or occasion announcement and distribute it to thousands of email and social media contacts.

Marketing 100

Marketing Distribution Social Media Advertising 100

Occam's Razor

MAY 2, 2017

Outcomes: Autograph Pre-orders | Email Signups Behavior: Unique Page Views (Gallery) | Bounce Rate (Mobile) Acquisition: Visits | Click-to-delivery Rate. When my kids and I go meet their baseball heroes for autographs, we always book online. B2B / Enterprise Sales: Salesforce. Thanks for buying my books.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

FEBRUARY 2, 2023

Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy. 14:26] Why do you call this book the last great marketing strategy? [16:32] I don't know.

Community 84

Community Marketing Audience Networking 84

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. Within ten seconds of getting the available for order email from HTC, I was on the Buy Now page. Email it to the CMO. Email them to the CMO. Email them to the CMO. I could not figure out how to Select Color, which presumably would ungray the PRE-ORDER button.

Design 86

Design Software Review Mobile Analytics 86

nikcub.appspot.com

MARCH 8, 2012

In the recent weeks, I have also had no less than three people email me and ask about finding a technical co-founder, which has also been a very frequent topic on the Hacker News forums. Rather than reply to people who ask me via emails, I figure I plug any advice that I have gathered together into a blog post. Ask former co-workers.

Cofounder 40

Cofounder Web Founder South Korea 40

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). So if someone books a hotel at say $100, then that means you make say $5 on that transaction. Another way is to have unique promotion channels, but these must be scalable.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). So if someone books a hotel at say $100, then that means you make say $5 on that transaction. Another way is to have unique promotion channels, but these must be scalable.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Individuals don’t make B2B buying decisions; groups do. If your company isn’t properly aligned, work on opening channels of communication and data sharing.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 23, 2019

People judge the book by the cover and your website by its design. Email policy. What will you do with my email address once I give it to you? Many companies (not just B2B) don’t reveal their prices, and make people get in touch instead. Provide the information about your secure channels (e.g. Show prices.

Reputation 132

Reputation Caching Design Community 132