Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. I mean count them.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Metrics for your demand generation funnel. Pay attention to your close rate per channel.

Demand 124

Demand B2B Distribution Channel 124

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. In case you’re wondering, these sorts of statistics can be easily discerned by using Google Analytics or another web analytics tool.). Another during-event metric worth tracking is social media engagement.

Campaign 73

Campaign Marketing Social Media Software Review 73

The Startup Magazine

JANUARY 26, 2022

. “We primarily use manufacturing and CRM automation tools in our industry to ensure flawless business growth,” say marketers at Front Signs, Los Angeles sign company of B2B projects. This enables you to easily share your content with prospects and customers across various channels, including email, social media, and your website.

Social Media 177

Social Media Marketing Los Angeles Campaign 177

ConversionXL

OCTOBER 16, 2022

Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Influencer marketing can give something other acquisition channels can’t: instant trust. Digital ad spending in the U.S.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

YoungUpstarts

MAY 17, 2017

Here’s an example of a B2B buyer persona for a customer who is looking for tools that offer marketing automation and assist him in analyzing the social media activities of his business: Get started with a blog. If you are a B2B business, your first choice should be LinkedIn. For B2B business the metrics you could be targeting are.

Marketing 133

Marketing Social Media B2C B2B 133

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

JANUARY 31, 2014

What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. Notable Examples Of Images Effect On Web Viewing.

Analytics 134

Analytics Video Matching Conversion 134

YoungUpstarts

OCTOBER 31, 2019

While one-third of the budget is allocated to marketing technology acquisition, nearly 21 percent of the budget is set aside for multi-channel advertising. Successful B2B companies allocate as much as 40 percent of their budget for content marketing. A tactic to save money on content marketing is to encourage user-generated content.

Marketing 113

Marketing Small Business Administration SBA Social Media 113

crowdSPRING Blog

NOVEMBER 14, 2013

There’s very useful insight, especially for B2B (business-to-business) marketers in a recently published 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks Study. Content marketing is ineffective for many B2B marketers. Pick the right social channels for your content strategy.

B2B 100

B2B Marketing Social Media Social Network 100

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Check with the web analytics tool you use, every single tool allows you to do this, though each has a nuance you have to absorb. I kid a little of course.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. If you are in B2B, you’ve certainly heard of account-based marketing by now. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Image Source. Which campaigns specifically?

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

MAY 22, 2017

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Back to those (early) days when Marketing Automation was just born, the world was web-centric. Is it a B2B or B2C email?” , “What is the company where this contact is working at?”

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers.

B2B 103

B2B Social Media Channel Audience 103

conversionxl.com

FEBRUARY 4, 2014

What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. Notable Examples Of Images Effect On Web Viewing.

Analytics 98

Analytics Software Review Conversion Video 98

The Startup Magazine

JULY 13, 2018

Consolidate your sales channels. Cloud-based software means that orders from traditional phone calls & emails to your office, salespeople in the field and even B2B can be entered and consolidated in one place. You will know critical metrics such as your inventory turnover ratio when you have data at hand.

Management 60

Management Cloud Stock Software 60

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C.

Design 86

Design Software Review Mobile Analytics 86

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Keep up the blogging and web casts and we will keep listening and growing. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers.

Software Review 48

Software Review North America Europe Metrics 48

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Advocates are some of your most passionate fans on a channel that are excited about your brand and have already shared content and praise about your business.

Campaign 147

Campaign Social Media B2C Metrics 147

Occam's Razor

APRIL 25, 2011

Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. Because you believe that the Web is essentially TV? Not following the "10/90 rule for magnificent web success." If you have $100 to make smart decisions on the web, invest $10 in tools, spend $90 on people.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

JUNE 23, 2019

BJ Fogg , the world’s leading researcher on web credibility, has said that website credibility is about designing your website to make it appear trustworthy and knowledgeable. Web design matters. Many companies (not just B2B) don’t reveal their prices, and make people get in touch instead. And why is it important?

Reputation 132

Reputation Caching Design Community 132

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. From step five on you were likely already delivering some multi-channel value for your company. The picture above is from my first book, Web Analytics: An Hour A Day, from page 235. It is a part of multi-channel analytics chapter. Entertain Me 2. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Channels where they should exist but don't.

Web 138

Web Analytics Technical Review Affiliate 138

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Amazon Web Services. Web Tools: Hereâ??s Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

MAY 13, 2020

Since that day, I’ve been exploring how raw data can be a web analyst’s best friend. Now that more and more tools allow you to access raw data—and cloud storage has become more powerful—web analysts should shift focus, too. And, as web analysts, we need to be fully aware of exactly what you get for that investment. Conclusion.

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

APRIL 3, 2018

— Northwoods Web Solutions (@northwoods) March 28, 2018. Assign content & channels for each experience. Identify your channels. — Northwoods Web Solutions (@northwoods) March 28, 2018. Email & ads are the 2 big communication channels. Renee Thompson – How to Win at B2B Optimization.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They still tend to think of digital as a fulfillment channel. Who is to blame?

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics. But demand generation isn’t a pile of tactics. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution.

Metrics 147

Metrics Analytics Channel eCommerce 147