ConversionXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Pay attention to your close rate per channel. If your product was developed to solve a real-world problem, your ideal customers already exist.

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] 6:53] What are a couple of examples of companies doing this really well? [8:44] Thanks for having me.

Community 82

Community Framework Advisory Board Viral 82

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Photoshop is a great illustration of a product designed to this extreme. (A Build your product specifically for them, even if that means confusing and abusing everyone else. If your product really is good, they’ll give you money and tell other power-users (birds of a feather already forum and Twitter together).

Software Review 232

Software Review Technical Review .Net Design 232

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 75

Video Marketing Harvest Bandwidth 75

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Also, cohort behavior often reflects the use of the product over time. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

SEPTEMBER 30, 2022

2:06] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing? [2:48] Is that a product or is that just part of your own marketing? And it's built into the actual design of the product. 2:48] Has design been a key differentiator for Typeform? [3:23]

Marketing 76

Marketing Differentiation B2C PR 76

mashable.com

SEPTEMBER 1, 2011

INFOGRAPHIC] The Interconnected World of Tech Companies [INFOGRAPHIC] Apple Product Design: 35 Years of Consumer Electronics [INFOGRAPHIC] Happy 4th Anniversary, iPhone [INFOGRAPHIC] The History of Advertising on Facebook [INFOGRAPHIC] How Much Data Will Humans Create & Store This Year? Sign in with Facebook or Twitter to get started!

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

mashable.com

OCTOBER 5, 2012

It’s based largely on my personal experience naming several tech products as well as the themes I’ve noticed in great startup names. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Subscribe to the Business channel.

Naming 84

Naming Startup Social Media RSS 84

Rob Go

JANUARY 12, 2015

Your product may have gotten traction due to some distribution hack or novelty factor, both of which may not lead to sustained usage and growth. Great teams fail to build a product and get early distribution successfully all the time. Traction for Consumer, Team for B2B. Teams are durable, traction less so.

B2B 28

B2B Early Stage Distribution Software Review 28

View from Seed

JANUARY 13, 2015

Great teams fail to build a product and get early distribution all the time. Greatness doesn’t always carry over in different contexts (different type of product or go-to-market, different market context, different stage in one’s life, etc.). Traction for Consumer, Team for B2B. The Case for Traction.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

mashable.com

MAY 5, 2011

Create Viral Content Infographics startup Visual.ly After someone signs up for your site, you ask them to share it with their friends through various social media channels and/or email. ); //]]> Welcome to Mashable! Sign in with Facebook or Twitter to get started! “Adoption has far exceeded our expectations,” Davis says.

Pakistan 94

Pakistan Social Media Startup Stealth 94

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Some examples of marketing channels are: SEO. photo credit: 123rf.com.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Some examples of marketing channels are: SEO. photo credit: 123rf.com.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Some examples of marketing channels are: SEO.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JANUARY 31, 2014

What are you using our product for? Do your product shots meet the standards your target market has from their web browsing experience? States what your product does (Markitekt = We make websites sell ). Sidetrack: What Are The Elements of a Viral Pre-Launch Page? How is your life better thanks to it?

Analytics 134

Analytics Video Matching Conversion 134

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. Here’s an illustration of what I’m talking about: It’s often easy to forget simple #guidelines to #productivity and great work. Step #1: Set S.M.A.R.T. So, remember Amy?

Marketing 100

Marketing B2C Social Media Germany 100

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Product second. Another way is to have unique promotion channels, but these must be scalable. Marketing first.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Product second. Another way is to have unique promotion channels, but these must be scalable. Marketing first.

Founder 48

Founder Sales Cycle Affiliate Retention 48

YoungUpstarts

OCTOBER 17, 2013

Branding: Be consistent across all channels. In most instances it’s okay to be less formal on social media channels —just make sure that your updates, statuses, comments, etc. And don’t forget that crowdsourcing content is also a great way of curating — especially if it is from your own fans’ tweets about and photos of your products!

Social Media 217

Social Media Media Curation Social Network 217

mashable.com

NOVEMBER 4, 2010

Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. Electronic Communications Production. Facebook Wins Another Patent for Its. HOW TO: Win a MAZDA2 on Foursquare [S. OpenTable Seated 15.4 Million Diners. SurveyMonkey Adds $100 Million in Fin.

Developer 73

Developer Software Review PHP Social Media 73

Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. An Instagram model gushing over a new fashion product seems infinitely remote from strategies they might deploy. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Video content.

B2B 110

B2B Marketing Social Media B2C 110

mashable.com

NOVEMBER 3, 2010

Roberts talks of social networks as mediums that may very well help your product or name attract VC attention. But, he says, “If you’re looking for funding for a prelaunch product or service, you’ll need a to be a very interesting person with deep expertise in your field. “I like a cogent, coherent presentation.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Identify the channels where your audience is most active and double-down. 81% of people use Instagram to research products and services, and two in three people say the network helps foster interactions with brands. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

conversionxl.com

FEBRUARY 4, 2014

What are you using our product for? Do your product shots meet the standards your target market has from their web browsing experience? States what your product does (Markitekt = We make websites sell ). Sidetrack: What Are The Elements of a Viral Pre-Launch Page? How is your life better thanks to it?

Analytics 98

Analytics Software Review Conversion Video 98

Cracking the Code

OCTOBER 10, 2008

Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Philippe Botteri. Bessemer SaaS Law #5.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Use data enrichment.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

JUNE 16, 2017

Live video is without a doubt one of the hottest channels right now. They take care of everything from the hardware to metrics and post-production. Diminishing returns through core channels. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike). Yours must do the same.

South Africa 55

South Africa Audience Video Africa 55

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Your own video-on-demand channel for potential customers to join and stay engaged with.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). From a data perspective this is reflected in our obsession with multi-channel attribution modeling or user based visitor segmentation.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

MAY 19, 2016

Users don’t take linear paths to and through apps or products. They get to your app or product how they want to, when they want to and do whatever they want to do. While McKinsey talks of profound changes … Marketers have long been aware of profound changes in the way consumers research and buy products.

Analytics 78

Analytics Metrics Channel Software Review 78

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Design & Production. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Post a Job.

Social Media 40

Social Media Rhode Island Media South Dakota 40