The Startup Magazine

OCTOBER 24, 2018

With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing. Dacast is a streaming-as-a-service firm (SaaS-based) eminently known for its flexible video streaming with cloud computing. 5. Ustream (IBM Cloud video).

Software 105

Software Bandwidth API Flash 105

Duct Tape Marketing

JULY 31, 2014

If you are a B2B product or service, then start with Twitter. You want to do initial baseline metrics, and then continue to use data to improve how you are engaging and adding followers. Use metrics to set a baseline and track progress. Here’s an example of consumer soda brands on Twitter. Source: Rival IQ.

Social Media 37

Social Media Media Social Network Cloud 37

David Teten

SEPTEMBER 23, 2017

We’ve seen some modest progress in people upgrading from Excel to Google Sheets; use of some CRM; and a cloud-based storage service. An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

DECEMBER 13, 2018

Custom dimensions and metrics. GA360 allows users to roll up reporting from multiple properties efficiently with capabilities not available in the free version—deduplicating users, stitching sessions, inheriting custom dimensions and metrics, etc. BigQuery, part of the Google Cloud Platform, is a fully managed data warehouse.

Analytics 126

Analytics Cloud Audience Campaign 126

The Startup Magazine

JULY 13, 2018

A typical cloud-based inventory management software screen. Cloud-based software means that orders from traditional phone calls & emails to your office, salespeople in the field and even B2B can be entered and consolidated in one place. Control your inventory and you control your costs and hence your profits.

Management 60

Management Cloud Stock Software 60

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 141

Analytics Metrics Mobile DC 141

Startup Lessons Learned

DECEMBER 28, 2009

Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" Monitoring of real-world metrics. Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?"

Continuous Deployment 122

Continuous Deployment San Francisco Lean Metrics 122

ConversionXL

MAY 13, 2020

Now that more and more tools allow you to access raw data—and cloud storage has become more powerful—web analysts should shift focus, too. You can also calculate more advanced and confidential metrics, such as margin instead of revenue. This is a challenge for most B2B sites. client ID, SHA-256 hashed email, generated ID, etc.),

Analytics 85

Analytics Aggregator SQL Cloud 85

Cracking the Code

JANUARY 28, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Guy Nirpaz

OCTOBER 31, 2011

Joel York has written extensively about the new breed of B2B buyer and the changes to the B2B sales process, especially for SaaS products. The new breed B2B buyer: it’s self-service stupid! Long story short, the key to the wallet of the new B2B buyer: Instant online gratification through efficient self-service.

B2B 51

B2B Customer Algorithm Campaign 51

Startup Lessons Learned

MAY 14, 2009

We changed our model to B2B and adopted Agile around 2002. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. May 14, 2009 5:23 AM David said. I joined a financial services tech startup in 1999.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Up and Running

MAY 30, 2014

Then I drew our application in a cloud. There was a big cloud on our app. It turns out that actually our metrics have been there internally for TSheets. Those are a little bit of the standards that we have found as we’ve talked to other leading SaaS true B2B SaaS organizations out there. That’s what T is for.

Conversion 85

Conversion Sales B2B Software 85

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Cloud-based data warehouse Snowflake had an ambitious goal to triple its revenue. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? ABM doesn’t stop at lead generation or new opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 3, 2018

Work hard to define meaningful product metrics – enabler of team success. Renee Thompson – How to Win at B2B Optimization. The team from @northwoods watching #b2b optimization at #CXLLive presentation by @rsdthompson #relevanttopic #DigitalMarketing pic.twitter.com/edr237aHNf. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. If you’re interested, I can tell you more about how a cloud solution can help your business”.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

YoungUpstarts

JULY 9, 2014

Document current keyword rankings and other performance metrics to compare pre- and post-launch performance. Once the site is ready to launch, analytics tracking code needs to be added to every page to track post-launch traffic and usage of the new site. Frequent reviews with impartial eyes will make your site the best it can be.

Metadata 173

Metadata SEO Software Review Web Development 173

Pascal's View

AUGUST 21, 2011

The former includes the Twitters, Facebooks, Linkedins, Tesla Motors of the World and the latter is the 95% of companies (B2B SaaS, Semiconductors, Cap Equipment, Biotech, MedTech, etc) that need to be marketed (Supply Push) by legions of brokers. We should not let the greed emotions cloud our judgement.

Valuation 50

Valuation Social Media Media IPO 50

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. For cloud-based data warehouse Snowflake , that was ABM. Granular tracking of the right metrics helped sales reps prioritize prospects soon after receiving their watch. And yet, no one can agree on what account-based marketing is. Keep doing what works.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Occam's Razor

MARCH 23, 2010

Javascript tag driven click data processed in the cloud provided through a web based front end that allows you to segment and create meaningful views of the data unique to you. Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. This instant. Usually for free.

Analytics 118

Analytics Web Metrics Channel 118

Up and Running

JUNE 22, 2021

And this is an especially effective tactic for B2B firms because it helps them avoid the need to turn to a B2B collection agency to handle overdue invoices, which often adds additional complexity to the process. In that scenario, a B2B firm would save on their own labor as well as on the cost of the collections process.

B2B 102

B2B Campaign Analytics Operations 102

ConversionXL

JUNE 6, 2016

Take a look at a word cloud we created from a survey placed on a client’s site (checkout page): Can you tell what the problem was? Returns, of course, are also terrible for operational costs, so make sure it makes sense financially (and if you’re selling clothes, invest in something that reduces returns like Fashion Metric ).

Customer 48

Customer Email Campaign Conversion 48

Occam's Razor

MAY 20, 2013

The cloud above is a rough to-scale approximation of their current traffic sources. And what metric should you focus on in this proper end-to-end view? Identify the Real Business Profitability Point: B2B. Let's say you are a company that belongs to one of my absolute favorite B2B entities, Danaher Corporation.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). No, no, not the silly reports that show mostly useless metrics like Average Time on Site and Average Pages Per Visitors ( averages stink! ). Index Value Metric. Keyword Tag Clouds. So I like to yank the data out and create a tag cloud of all 40, 50, 100 thousand rows of data.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

AUGUST 27, 2019

These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Clearly naming the dimensions and metrics across your stack will help you integrate tools, train new team members, and analyze data without hiccups. It’s on the familiar Google Cloud platform. B2B or B2C.

Analytics 124

Analytics Naming Metrics Campaign 124

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? Don't brush off Twitter or Google+ because you are B2B or A2K. Fill it with the best web metrics to measure success.

Marketing 140

Marketing Analytics Web Channel 140

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Startup Lessons Learned

OCTOBER 23, 2009

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. I encourage B2B startups to keep them in their customer development arsenal. This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small.

San Francisco 144

San Francisco Customer Wiki Lean 144

Reid Hoffman

AUGUST 6, 2020

As the Greylock team has learned after decades of partnering with early-stage founders, the best approach is establishing a core set of fundamental questions that can be tailored to each individual company, rather than looking at a rigid set of metrics. WHAT METRICS SHOULD A FOUNDER SHOW TO RAISE A SERIES A FROM A VC FIRM LIKE GREYLOCK?

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

www.rocketwatcher.com

DECEMBER 5, 2011

We just launched our public cloud called IBM Smart Business Development and Test on IBM Cloud. LOL – I love that – IBM Smart Business Development and Test on IBM Cloud – it just rolls off the tongue! b2b marketing. Leon Katsnelson says: May 5, 2010 at 1:20 pm. I have an idea. See what name comes out.

Naming 41

Naming Startup Product Name Framework 41

steveblank.com

JULY 8, 2011

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

SoCal CTO

AUGUST 3, 2010

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. Metrics availability. VC asked me to have lunch with the CEO of a startup building cloud-based enterprise software. The “official” date is June 9 th , 2006 — for those that are curious about such things). Not so bad. Performance.

Software Review 217

Software Review Startup Venture Capital Technical Review 217

Startup Lessons Learned

MARCH 20, 2009

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Lean 68

Lean San Francisco Continuous Deployment DC 68