Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result
YoungUpstarts
JANUARY 3, 2019
Due to the free-flow of information, buyers have become fiercely independent. They get data from traditional sources, such as analysts and industry publications, but they’re also connected with social media, peer networks and review sites. Assessing value is not as simple as you think, and many B2B companies get this wrong.
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