ConversionXL

OCTOBER 16, 2022

Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Data-driven strategies focused on ROI over revenue win the customer acquisition game. Although the campaign only generated 20 new customers, they each spent an average of $150 on products, generating $3,000 in revenue.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

MAY 27, 2022

Then they increased their revenue from $2M to $6M in six months. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ReadWriteStart

JANUARY 10, 2020

The key factors that boost several metrics via visual merchandising are as follows: Engagement and time-on-site. Online stores have massively penetrated this segment, making this concept come alive on the web. remains the core medium to draw customers and increase revenue. Store navigation and ease. Order inventory.

Startup 78

Startup eCommerce B2C Metrics 78

The Startup Magazine

JANUARY 26, 2022

. “We primarily use manufacturing and CRM automation tools in our industry to ensure flawless business growth,” say marketers at Front Signs, Los Angeles sign company of B2B projects. This will also make reporting on email engagement metrics more accurate because all data is automatically gathered in one place. .

Social Media 198

Social Media Marketing Los Angeles Campaign 198

ConversionXL

JANUARY 31, 2014

What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. Notable Examples Of Images Effect On Web Viewing.

Analytics 134

Analytics Video Matching Conversion 134

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 When you’re creating new web pages, don’t forget about optimizing your URLs. How will you know if your website is working for you if you never look at your metrics? trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 122

Analytics Conversion Affiliate Web 122

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Check with the web analytics tool you use, every single tool allows you to do this, though each has a nuance you have to absorb. I kid a little of course.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics? What’s a Correlative Metric? But it does act as a predictive metric that you can explore with testing.

Metrics 48

Metrics Conversion Analytics Retention 48

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131

Startup Lessons Learned

DECEMBER 28, 2009

Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" Monitoring of real-world metrics. No automated test is going to catch that, but it still will drive revenue to zero. Monitoring of real-world metrics.

Continuous Deployment 122

Continuous Deployment San Francisco Lean Metrics 122

The Startup Magazine

OCTOBER 24, 2018

With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing. Pay Per View model of Revenue generation. Ooyala offers Cloud, SaaS and Web-based deployment for the business of all scales. 4. Ooyala.

Software 136

Software Bandwidth API Flash 136

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. via Revenue Champions].

B2B 103

B2B Social Media Channel Audience 103

cdixon.org

AUGUST 3, 2012

Some observations: - Thousands of early-stage consumer web/mobile companies were started and funded in last 24 months. For consumer startups with transactional models, e.g. e-commerce, the number of users required is often far lower because revenue is the more important metric. But there are signs this is ending.

Bridge Financing 86

Bridge Financing Early Stage Valuation Later Stage 86

ConversionXL

MAY 13, 2020

Since that day, I’ve been exploring how raw data can be a web analyst’s best friend. Now that more and more tools allow you to access raw data—and cloud storage has become more powerful—web analysts should shift focus, too. And, as web analysts, we need to be fully aware of exactly what you get for that investment. Conclusion.

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

JUNE 23, 2019

BJ Fogg , the world’s leading researcher on web credibility, has said that website credibility is about designing your website to make it appear trustworthy and knowledgeable. Your website is often the first point of contact for customers, responsible for first impressions and, of course, revenue. Web design matters.

Reputation 132

Reputation Caching Design Community 132

Cracking the Code

JANUARY 28, 2008

Overall, I spent about 1/3 of my time looking at Web 2.0 Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. SaaS business metrics: why are they different?

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Duct Tape Marketing

JANUARY 7, 2020

And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Research has shown that the listings at the top of Google SERPs capture an outsized share of all web traffic. Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

YoungUpstarts

FEBRUARY 29, 2016

Building the most gorgeous website in the world won’t matter a single bit, if there’s insufficient web traffic (and potential buyers) to your website. Let’s say your company is in the B2B Software as a Service (SaaS) space. The most important metric should be the number of targeted website clicks an ad is sending to your website.

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

APRIL 3, 2018

— Northwoods Web Solutions (@northwoods) March 28, 2018. — Northwoods Web Solutions (@northwoods) March 28, 2018. mobile is ~50% of revenue, shorter form works better. mobile is ~50% of revenue, shorter form works better. Work hard to define meaningful product metrics – enabler of team success.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. Data above is for a B2B website with no ecommerce.

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. The picture above is from my first book, Web Analytics: An Hour A Day, from page 235. The cool thing about the web is that you don't have to do all of the above based on faith, you have a BFF in data! Entertain Me 2. Inform Me. Provide Utility. It seems crazy.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Or, revenue or AOV, depending on what you've identified as supreme in your Digital Marketing and Measurement Model.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque. Direct Mail.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

OCTOBER 25, 2018

Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics. The amount of data you pass from your web analytics tool(s) to your CRM is a major fault line. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

ConversionXL

SEPTEMBER 13, 2012

BJ Fogg – the world’s leading researcher on web credibility – has said that web credibility is about making your website in such a way that it comes across as trustworthy and knowledgeable. Web design matters. Attack Resistant Trust Metrics. A credible website makes people. Website Credibility Checklist.

Reputation 133

Reputation Caching Stock Design 133

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Because of YouTube.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. These channels are getting zero credit in last click attribution platforms (read that as: all standard reports in all web analytics tools). Just to be conservative.

Channel 161

Channel Analytics Campaign Conversion 161