Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. If you build it, will they come? Unfortunately not.

Mobile 190

Mobile Social Media Distribution PR 190

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Six Stages in Digital Advertising Campaigns. Define campaign messages.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier. Get Semrush.

Marketing 72

Marketing Differentiation B2C PR 72

YoungUpstarts

AUGUST 17, 2014

Automation helps with mass emails, social media replies, and on-page content. For example, IFTTT (if this then that) allows marketers to create ‘recipes,’ combining platforms to influence a general or specific campaign. Search engines use anchor text to identify and weigh the authority of web pages. Why You Need It.

Architecture 180

Architecture Marketing SEO Cofounder 180

ReadWriteStart

APRIL 16, 2020

In today’s date, we can see a lot of startups providing identical services and competing with each other, especially in the B2C domain. But it shouldn’t stop you from creating awareness about your product or services through various marketing campaigns , be it through digital or mass media.

Entrepreneur 148

Entrepreneur Startup Non-Compete B2C 148

The Next Web

DECEMBER 8, 2012

But connecting with consumers and brand advocates directly, in active online communities, is the real secret sauce, especially for B2C startups with an online presence. On the flipside, social enterprise and non-profits have been particularly hip to this trend. They reply to tweets and make social media a priority in a variety of ways.

Community 141

Community B2C Social Media B2B 141

Up and Running

JUNE 8, 2021

Value-driven content makes an impact from hyper-local to global campaigns. Although many parts of your company may change over the years, like your logo, website, marketing campaigns, and even the products you sell, your core brand values should remain solid. They want to share your values. They are your driving, but unseen, force.

Small Business 133

Small Business Marketing Japan Global 133

The Next Web

JANUARY 13, 2014

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Construct an organic campaign with advocates.

Campaign 147

Campaign Social Media B2C Metrics 147

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. It does not matter if you are are B2B or B2C. Yet, no one bothered to try the web experience to check how much it sucked. You will get insights you can use for your data/campaigns. AND, it was the only way to submit a pre-order! Just do it.

Design 86

Design Software Review Mobile Analytics 86

Brandanew

FEBRUARY 26, 2016

The primary goal of every email marketing campaign would be to have customers land on the business web site and click through to landing pages and convert into a lead or a sale. Use Social sharing options. This is particularly true when three or more social sharing channels are used. Let’s do it! Build the trust.

Email 100

Email Marketing B2C Social Media 100

ConversionXL

JULY 7, 2020

Cosmopolitan is already creating content around fashion in the fall, and we’re only in July: If you’re planning a campaign related to a particular day or season, start creating pins at least two months in advance. Even after you’ve run campaigns, keep an eye on what your direct and indirect competition does. . Design engaging pins.

Marketing 114

Marketing Viral Campaign Search 114

Duct Tape Marketing

AUGUST 17, 2022

19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] And then once, once we have that, then we're looking at ways to translate those into technical artifacts on the web that Google can see. There's they're links back links.

SEO 86

SEO Technical Review Metadata Social Media 86

Duct Tape Marketing

MARCH 30, 2022

19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] Use social media tools to schedule and publish updates, monitor terms and analyze performance. A lot of it depends on whether you're B2C or B2B.

Technical Review 85

Technical Review SEO Metadata Algorithm 85

Duct Tape Marketing

MAY 22, 2019

It’s kind of a shady site, but what it is basically is it’s like a web proxy so you can go to Google, use an IP address that’s in the States and search through it, and the cool thing is is that it’s not a VPN so it doesn’t have your browser history or any of that stuff implementing it.

SEO 59

SEO Kansas City Kansas Missouri 59

ConversionXL

JUNE 25, 2021

Then, answer the questions you come up with in your product launch campaign. Answering FAQs in your launch campaign can grab the audience’s attention, increase engagement, and drum up interest. You can also use a service like Wynter to run message testing and gain intel on a specific web page, ad, or email copy. .

Product 96

Product Social Media Audience Software Review 96

ConversionXL

JUNE 24, 2014

One of the many things I’ve learned about users’ online behaviour here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 130

Social Network Viral Social Media B2C 130

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. 12:44] Regarding brand marketing, how can I invest in that when I really can’t measure it? [18:45]

B2B 79

B2B Marketing B2C ChatGPT 79

Occam's Razor

DECEMBER 9, 2013

These two social platforms (eschew others at this point) allow you to learn how to earn attention in two different form factors. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. The picture above is from my first book, Web Analytics: An Hour A Day, from page 235.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

SEPTEMBER 2, 2019

One of the many things I’ve learned about users’ online behavior here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 73

Social Network Viral Social Media B2C 73

Mike Michalowicz

FEBRUARY 11, 2013

Social Media Marketing Strategies. Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Social media isn’t new. Social media is about doing that online.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. You'll also note small thinks like outbound link tracking (using Events) to set up for social actions and ensuring all affiliate links are tagged with our company's tracking parameters. We work very hard.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media? I am going to break the second part of the rule. So why break the rule?

Social Media 165

Social Media Metrics Conversion Media 165

Duct Tape Marketing

FEBRUARY 3, 2017

Not only is it cost effective, but content marketing also provides a wealth of benefits such as increased traffic to your website, establishes authority and visibility to search engines and can convert web visitors into valuable leads.

B2B 28

B2B B2C Curation Engineer 28

Duct Tape Marketing

FEBRUARY 2, 2023

You know, you have a campaign, right? A community, there's like this implied social contract. And I was at the social media marketing world and was at this, uh, breakfast held by Andy Costadina, one of our mutual friends. And if you can remember that you can find my book, my blog, my podcast, my social media connections.

Community 81

Community Marketing Audience Networking 81

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You want sales, yes. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Professional communities on social media are strong. Twitter is the easiest social media network for tagging. Support influencers on your social media channels.

B2B 110

B2B Marketing Social Media B2C 110

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. It is not hard to imagine what a B2C site is trying to do. Sounds better right?).

Metrics 126

Metrics Web Analytics Campaign 126

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In some cases, you might have an entire marketing campaign to go along with your video.

Video 48

Video Conversion Mobile Search 48

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Your Blog takes care of your social content and Email content needs. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

Duct Tape Marketing

MARCH 14, 2024

We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. 09:14): Now, this offer is limited to new active campaign customers only. Fuel your growth, boost revenue and save precious time by upgrading to active campaign today.

Hiring 66

Hiring Leadership Email Campaign 66

Designmantic Blog

MARCH 6, 2018

She is also the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth and is the founder of “The Authority Matrix”, which is a powerful tool used by Fortune500 executives that utilizes employee advocacy and influence. She was ranked 5th on Forbes’ Top 10 Social Media Power Influencer list.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. Before connecting with them, promote one of their recent posts on your social media accounts. HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign.

B2B 142

B2B Social Media Email Campaign 142

Software By Rob

AUGUST 18, 2010

Pluggio is a Freemium Twitter web app created by Justin Vincent. About the Author Ruben Gamez is the founder of Bidsketch , web based proposal software for designers. Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. 18 Rob on 08.18.10

Software Review 78

Software Review Software Revenue Cofounder 78

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. ” Things like our blog content, social media, and what they find on our website. Sharing is a very specific social function that has a lot to do with building value and connection by being. What about trust?

Marketing 72

Marketing Social Media Sales Media 72

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. After that, get to work on your local SEO campaign. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines.

SEO 28

SEO Phoenix Arizona Lead Generation 28

Occam's Razor

JUNE 7, 2017

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Win Big: Stop Posting Content for Organic Reach On Social Channels. + Life is short. Bottom-line. Very fair point.

Social Media 162

Social Media Media Artificial Inteligence Channel 162