Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. powered by

SEO 68

SEO Search Generative AI Engineer 68

ConversionXL

MARCH 31, 2021

Data sources include the publications, competitors, influencers, podcasts, and communities that your audience engages with the most. With industry trends identified, your next step is to identify relevant communities and conversations. Collect data sources for quantitative insights. Conduct content-driven client interviews.

Audience 127

Audience Non-Compete Distribution Channel 127

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Social media – while a lot of the social media exposure to apps is done via targeted advertising, with over 2.5 What are the main channels for app marketing and distribution today?

Mobile 190

Mobile Social Media Distribution PR 190

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

Community 81

Community Marketing Audience Networking 81

VC Cafe

APRIL 28, 2021

Creators that are able to grow a community while keeping engagement levels high have a greater opportunity to make a living from their craft more than ever before in history. Merchandising – t-shirts, hoodies, caps – anything you can put your name/brand on that will make fans interested is fair game. Billion in 2020.

Audio 167

Audio Valuation Stealth B2C 167

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. The second relies on retention. The second type is winning. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

Austin Startup

JULY 12, 2010

GetSatisfaction still hosts u nofficial customer communities , and links to them prominently on their website with designations like “37Signals is not yet committed to open coversation about its products and services. Stories of injustices made right via social media are frequent, if not altogether common.

Customer 80

Customer Harvest B2C Technical Review 80

ReadWriteStart

SEPTEMBER 3, 2010

The name is a bit misleading - you don't actually have to be young, but your project does. Among other activities and programs, Silicon Sentier runs La Cantine , a coworking center, hip geek hangout and bustling hub for Paris tech events and activities: barcamps, workshops, competitions, launch parties, press conferences - you name it.

France 163

France Technical Review Incubator Early Stage 163

David Teten

JANUARY 3, 2013

The Shirt was named Oprah’s “Must Have Fashion Item” of 2011, and is distributed through Bloomingdale’s, boutiques, and www.the-shirt.com. - Smallknot is a TechStars NYC 2012 community crowdfunding platform for small businesses.

Angel Investor 114

Angel Investor SMS B2C New York 114

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

Brandanew

AUGUST 1, 2016

Through the Social Trends Show, we will share ideas, expert comments and trends on social and digital media. Show Guest : Nick Brennan is the Founder & CEO of Watch Social Media , a social media marketing firm based in Chicago, IL. The idea really made more sense from the writer’s community that I’m a part of in Ann Arbor.

Social Media 100

Social Media Marketing Media B2C 100

Duct Tape Marketing

APRIL 28, 2015

You’re only targeting a very select group of people so, when those people go out there looking for a business in their community, you want to show up, right? No category of business is immune – B2B, B2C, large ticket services and low dollar commodities are sourced this way today. Take a NAP. Network for links.

Search 28

Search Technical Review Software Review Engineer 28

The Next Web

JANUARY 13, 2014

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Entrepreneur Social Media How-To''s' Search hashtags and brand mentions.

Campaign 147

Campaign Social Media B2C Metrics 147

David Teten

SEPTEMBER 23, 2017

My colleagues Sebastian Soler , Steven Greenberg and I recently launched a new online community, PEVCTech.com , exclusively for PE/VC investors; engineers who work at PE/VC funds; and other technologists who specialize in working on this problem. to motivate their angel community to support their startups. 6) Negotiate deal.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Duct Tape Marketing

AUGUST 17, 2022

19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] You've got products worth writing about, and your business is making an impact with your customers or a community or something, uh, where Google can see that you're gaining traction.

SEO 86

SEO Technical Review Metadata Social Media 86

Duct Tape Marketing

MARCH 30, 2022

19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] Use social media tools to schedule and publish updates, monitor terms and analyze performance. Like you really do need to be building a community around your brand and content.

Technical Review 85

Technical Review SEO Metadata Algorithm 85

ConversionXL

NOVEMBER 22, 2022

High referral traffic is an indication of strong affiliate links or media coverage. Traffic from social media platforms. Consistently generating a high level of social traffic indicates an engaged and loyal community. Look at which platforms drive the most traffic to understand your core communities. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. More About Shama Hyder : Connect with Shama on LinkedIn Check out her Website Visit Zen Media Like this show? So Shama, welcome to the show.

Engineer 62

Engineer SEO ChatGPT Channel 62

Mike Michalowicz

FEBRUARY 11, 2013

Social Media Marketing Strategies. Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Social media isn’t new. Social media is about doing that online. Get Out of The Store.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support?

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MAY 22, 2019

They do X, Y, and Z because there is kind of a lot to it, but the point is that when you sign up as a client they don’t create any new content for you, they don’t set up your social media, they don’t optimize your site. Their SEO needs, challenges, priorities are probably different. John Jantsch: HubSpot is a great example.

SEO 59

SEO Kansas City Kansas Missouri 59

David Teten

DECEMBER 3, 2019

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. The 11 Steps of Investing in Private Companies. 1) Manage the firm .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

FEBRUARY 27, 2015

It’s not your brand name. It’s stayed with me through the years while working with B2B and B2C clients. “A How can you deliver this style with every client interaction and communication offline and online? You may value professionalism, the environment, people, your community or something else. What is a brand?

Georgia 28

Georgia B2C B2B Small Business 28

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Professional communities on social media are strong. We add the project to Viral Content Bee and include the influencers’ usernames in the project name. Live stream on Facebook or YouTube.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

AUGUST 21, 2019

Some companies invite subscribers to share the lead magnet, either through social media or email: This approach was common with companies like Intercom and HubSpot, which suggests that it may work better for marketers who are playing the (very) long game with their nurture efforts. Join our Slack community 14 Diversity ?

B2B 131

B2B Technical Review Email Sales 131

Brandanew

AUGUST 13, 2015

But it is significantly cheaper than getting leads from traditional media marketing, where advertisements are far more expensive. In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up.

Small Business 100

Small Business Marketing Software Review B2C 100

Designmantic Blog

MARCH 6, 2018

She is also the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth and is the founder of “The Authority Matrix”, which is a powerful tool used by Fortune500 executives that utilizes employee advocacy and influence. She was ranked 5th on Forbes’ Top 10 Social Media Power Influencer list.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

online.wsj.com

SEPTEMBER 23, 2012

Media & Marketing. Media Agencies. NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann. NAME Charles Holloway. NAME David Cowan. Consumer Services (B2C). Domain Name/Basic Site. Journal Community.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Brandanew

APRIL 15, 2016

Once upon a time, a girl named Amy stumbled upon an online fashion brand. However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. Don’t forget to sign in and register for our Content Marketing for Beginners eCourse.

Marketing 100

Marketing B2C Social Media Germany 100

Duct Tape Marketing

APRIL 28, 2017

Social posts also have short shelf-lives and stay in view only when they are shared and distributed by your community. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Instead of creating all of your content, you could source it from your community of advocates. Event marketing.

Social Network 48

Social Network Distribution Curation B2B 48

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. Before connecting with them, promote one of their recent posts on your social media accounts. HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign.

B2B 142

B2B Social Media Email Campaign 142

Hearpreneur

DECEMBER 15, 2017

Sadly, many people in our society come from communities where they were never, or rarely, touched by their parents, family members, or friends or only experience touch through sex. The differences between B2C and B2B within the same brands were staggering! Thanks to Olin Downs, Social Shark Media ! #11-Dream

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

ConversionXL

AUGUST 5, 2015

Mat Carpenter , ShipYourEnemiesGlitter: “As someone who is constantly building and testing landing pages, I always include some form of social proof on them, whether it’s product reviews, testimonials, or even social media share buttons; it’s a no brainer for me. Picture, name, company, role!

Technical Review 48

Technical Review Software Review Social Media Conversion 48

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Good post, -Hakan [link] aprildunford Reply 13. There are also other thing to think about. April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Social media, on the other hand, are browsing channels. Generating awareness through social media. That puts them in the awareness stage.

Customer 140

Customer Marketing Social Media CPA 140

mashable.com

OCTOBER 5, 2012

Why Your Startup’s Name Matters. This article is the first in a three-part series about naming your startup; on Thursday, we’ll discuss creating names, and on Friday, we’ll discuss testing names. Naming can be one of the most difficult challenges in the early stages of a startup. Like Tweet.

Naming 84

Naming Startup Social Media RSS 84