Austin Startup

JULY 12, 2010

Andy Meadows is the founder and CEO of Bearhug , an Austin-based customer engagement platform launching today. Customer Care Today. Customer Care Today. Encourage them to join and support the Company-Customer Pact.” Two trends since that incident have made the issue even more important today. Forest for the Trees.

Customer 80

Customer Harvest B2C Technical Review 80

Duct Tape Marketing

AUGUST 17, 2022

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.

SEO 87

SEO Technical Review Metadata Social Media 87

Duct Tape Marketing

NOVEMBER 6, 2018

You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. It helps to establish a concrete plan for generating these referrals from your existing customers. Know Your Customer. Create a Customer Reward Program.

Programming 66

Programming Technical Review B2C Email 66

Duct Tape Marketing

SEPTEMBER 30, 2022

3:23] As CMO, how do you look at the customer journey? [5:26] Talked about the, the idea of getting your customers, your prospects, in the habit of buying from you, or listening to you or following you. We can't expect our customers to know how to do that if we aren't doing that ourselves. John Jantsch (03:22): Way.

Marketing 74

Marketing Differentiation B2C PR 74

ConversionXL

MARCH 31, 2021

Customer interviews allow you to uncover: Why they decided to do business with you; Why they love working with you; What other challenges they have in their business; Where they go for new information. Your customers can provide you with pain-points to write about, as well as success stories to attract new clients.

Audience 127

Audience Non-Compete Distribution Channel 127

Duct Tape Marketing

JUNE 7, 2023

She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. Key Takeaway: Prioritizing the employee experience alongside customer experience drives business success. 06:25] In most companies, the customer interacts with their employees. [06:25]

Employee 74

Employee Technical Review Advisory Board Sales 74

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Yeah, Shama (06:05): SEO 1.0 06:56] What is Dark Social?

Engineer 63

Engineer SEO ChatGPT Channel 63

YoungUpstarts

FEBRUARY 23, 2015

Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them. Search Engine Advertising and SEO. Search marketing covers two aspects: search engine advertising and Search Engine Optimization (better known as SEO). Avoid keyword stuffing.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

JANUARY 7, 2020

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. But it’s equally true for existing customers!

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43]

Technical Review 86

Technical Review SEO Metadata Algorithm 86

ConversionXL

MARCH 4, 2016

Teams can customize follow-ups based on the engagement level and potentially close faster. Blogs, SEO, Ads. Lead intelligence: Find out names and email IDs of target prospects. Lead conversion to customers. This may work in B2C scenarios where the transaction volumes are large and ARPUs are relatively small.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

APRIL 28, 2015

No category of business is immune – B2B, B2C, large ticket services and low dollar commodities are sourced this way today. Getting involved in the community where your customers live and work has always made sense from a business standpoint and it makes sense from a content and local search standpoint as well. Take a NAP.

Search 28

Search Technical Review Software Review Engineer 28

Duct Tape Marketing

MARCH 17, 2023

The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [07:37] He also has a side hustle as a ghostwriter of business and marketing books.

B2B 81

B2B Marketing B2C ChatGPT 81

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 8, 2018

In search results, earning the answer for a voice query depends largely on the implementation of SEO best practices. Other learnings offer greater specificity or diverge slightly from SEO best practices: Keep answers under 30 words. The snippet that voice assistants read back to users is usually just under 30 words.

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly. Don't jump. All fair and good. That's it.

Framework 163

Framework Marketing Metrics Audience 163

Up and Running

AUGUST 7, 2019

For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not. Look for opportunities to create customer experiences, offer unique products, personalize your offers, or provide easy education on a product.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Mike Michalowicz

FEBRUARY 11, 2013

Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Get a Twitter account in your business name. Thank loyal customers, retweet their tweets, and even host fundraisers.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

FEBRUARY 3, 2017

Affiliate marketing is “a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts” Think of affiliates as an extension of your in-house marketing team. Carefully analyze your customer and revenue data.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JANUARY 28, 2013

AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. John Lewis: Thoughtful Cart and Checkout Experiences for Nonline Outcomes.

Web 164

Web Design Marketing Security 164

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. That’s an important distinction. Page headers.

B2B 73

B2B Design Matching Search 73

Duct Tape Marketing

MARCH 14, 2024

By intentionally evolving the customer journey, businesses can position themselves for sustained growth in 2024 and beyond. This is more efficient to do it this way, and we lose sight of what's best for the customer. That may be easier for those two people to communicate that way, but it's not good for the customer. (06:26):

Hiring 67

Hiring Leadership Email Campaign 67

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. Check it out… Note the naming conventions here. How do most visitors feel about video?

Video 48

Video Conversion Mobile Search 48

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. We add the project to Viral Content Bee and include the influencers’ usernames in the project name. Those names (and that brand) added credibility to Accuranker’s case study. Closed groups.

B2B 110

B2B Marketing Social Media B2C 110

Software By Rob

OCTOBER 14, 2010

Gathering interested prospects over time allows you the flexibility to instantly email 5 people – even months before launch – and ask their opinion about a feature, design choice, or any decision better made by a potential customer than by a vote between you and your mom. Keep your copy really short (and punchy).

Software Review 77

Software Review Marketing Technical Review Software 77

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Your content hub or blog will provide an easy customized solution. Your Blog/ Stays on Google forever. source: chart ).

Small Business 100

Small Business Marketing Software Review B2C 100

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48

B2B Web Design B2C 48

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details.

Analytics 48

Analytics Conversion Software Review Email 48

Brandanew

MARCH 24, 2016

“You need to be where your customers are!” Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? Those searchers are your potential customers. But stats prove otherwise. Are you active on guest blogs?

Social Media 100

Social Media B2B Media Vertical 100

Duct Tape Marketing

APRIL 18, 2016

In today’s digital world, the hot topics in the small business marketing industry tend to be things like SEO, responsive web design, pay-per-click advertising, and of course whatever the latest fad in social media happens to be in any particular week. Don’t miss out on this potential gold mine for new customers. a strategic partner.

Networking 28

Networking Jordan Software Review Limited Liability Company 28

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. B2B and B2C. Customize it and improve however you see fit. Customer surveys. Highly different context. Stop that.

Analytics 48

Analytics Technical Review Conversion Framework 48

Hearpreneur

DECEMBER 15, 2017

This customized approach allows us to maintain a steady presence, ready to support their business when needs arise. We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The result is high morale and retention.We

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

MAY 27, 2020

This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. B2B copywriting almost always requires more skill and time compared to B2C. For instance, here’s a post comparing PPC vs. SEO for startup marketing. Growth Design does an amazing job at this.

B2B 142

B2B Social Media Email Campaign 142

Duct Tape Marketing

APRIL 10, 2019

Two B2Bs and one B2C. No, two B2Cs and one B2B. There is probably very few people in the real estate business that are coming at the customer and market from those three distinct positions. In fact, I need to get you to come over and speak if that’s okay, which is how to get Google to find your website in brackets SEO.

SEO 76

SEO Networking Engineer Marketing 76

Duct Tape Marketing

JANUARY 28, 2020

He’s a chief evangelist at BombBomb , host of The Customer Experience Podcast and coauthor of a book called Rehumanize Your Business. Now think about your customers. And again, I don’t care whether this is B2B, B2C. I’m already a customer. This is John Jantsch, and my guest today is Ethan Beute.

Video 39

Video Technical Review Software Review Colorado 39