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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. Example of Baremetrics revenue per user benchmarks.

B2C 141
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Conversion, retention and churn benchmarks

VC Cafe

Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth. For example, in B2B SaaS conversion, OpenView Partners 2022 benchmark report found that the average conversion rate for B2B SaaS businesses was 7.3%

Retention 109
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Meet the 32 Israeli Centaurs that reached $100M in ARR

VC Cafe

“The Centaur is a business that reaches $100 million of annual recurring revenue (ARR)—a rare breed of cloud business, part of an elite subset of the growing unicorn herd.” The term ‘Centaur’, coined by venture capital firm Bessemer, indicates companies that achieved $100M in annual recurring revenue (ARR).

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How These Brothers Went from Hip-Hop Duo to Transforming the World of B2B Sales

ReadWriteStart

A partner, on the other hand, is a subject matter expert concerned with helping their buyers make the best possible decision. They want a partner to help them think about their business and its challenges. Think of everything that’s happened in the B2C buying process in the last 20 years… buying insurance, a trip abroad, or a new car.

B2B 87
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Examples: WorkDay (much of revenue is consulting), IBM.

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How to Successfully Expand Your Business Outside of Your Core Industry

Up and Running

Partner with other brands. If you’re worried about the financial risk or workload that comes with entering a new industry, you may want to consider partnering with some of the contacts you’ve made along the way. Let’s say a customer from your partner finds the new product you both created.

B2B 118
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

It is about focusing your marketing efforts on a few select companies that could represent huge revenue streams. Second-party historical data is first-party data of a partner who agreed to share it with you, on a “bilateral” basis. The post Personalization: How to Build a Revenue Boosting Program from Scratch appeared first on CXL.