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The Latest Questions Small Businesses Are Asking

Up and Running

Are there enough customers willing to buy your products, often enough, at a profitable price that your business can pay all expenses and provide a decent living wage to owners? Do I need to hire a Certified Public Accountant (CPA) for my small business? As a licensed professional, a CPA has to adhere to a code of professional ethics.

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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

For example, let’s say we generated 12 purchases from 240 visits to a product page. For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. This formula also applies to readers of your blog content and podcast listeners.

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Small Business and Startups: 5 Tips For Keeping the Books

crowdSPRING Blog

Enter the accounting team: you, your bookkeeper, your CPA, and (sometimes) your tax specialist.Rat. Unfortunately it’s too late for 2013; if you’re not already organized with last year’s accounting, you have some troubles that this blog post will be unable to help you with! Pick your software tool.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Their computers then merge your ads with search results when users search words imply an interest in your products. Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

You get increasing growth by optimizing the viral loop , and you get revenue as a side-effect, assuming you have even the most anemic monetization scheme baked into your product. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

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30 Entrepreneurs Reveal How They Came Up With Their Business Name

Hearpreneur

I lived in Düsseldorf for some time, and there I came up with the company name idea: “one (idea) for one (client)”, “each custom product for each client”, and “one and only solution for each business partner. We also included “weed” into our brand’s name as it easily lets customers know what our products contain and what we’re about.

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Is It Too Late To Start A Podcast?

Duct Tape Marketing

He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media. Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. Key Takeaway: It seems like everyone today has a podcast.

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