Remove Business Model Remove Customer Development Remove Finance Remove Marketing
article thumbnail

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development.

article thumbnail

Solving the Innovator’s Dilemma – Customer Development in a Big Company

Steve Blank

At times I’ll do what I consider an extension of teaching; a two-day Customer Discovery/Validation intensive session with a large corporation serious about Customer Development at my ranch on the California Coast. Customer Development Without Agile Engineering Is A Plan For Failure.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development?

article thumbnail

Why Founders Should Know How to Code

Steve Blank

Customer Discovery. As the farm fields flew by on the interstate I listened as Dave described how he translated his vision into a series of hypotheses and mapped them onto a business model canvas. Speed keeps cash burn rate down while allowing you to converge on a repeatable and scalable business model.

Cofounder 336
article thumbnail

A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Get Out of the Building and test the Business Model. This post is part one. to get hard-earned information.

Lean 308
article thumbnail

No One Wins In Business Plan Competitions

Steve Blank

Business Plan Versus Business Models. Where did the idea that startups write business plans come from? A business plan is the execution document that large companies write when planning product-line extensions where customer, market and product features are known. initial business model hypotheses).

article thumbnail

Reinventing Life Science Startups – Evidence-based Entrepreneurship

Steve Blank

What we found is that during the class almost all of them pivoted - making substantive changes to one or more of their business model canvas components. In the real world a big pivot in life sciences far down the road of development is a very bad sign due to huge sunk costs. identify financing vehicles before you need them.

SBIR 322