Deep dive: Cancellation rate in SaaS business models
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 17, 2011
I put in these particular elements because I did a study of the reasons people cancel at WP Engine , and these are the main reasons for cancellation. For a quality-service company like WP Engine a high cancellation rate is a sign of terminal cancer even if acquisition rates are also increasing, so this metric isn’t useful to us.
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