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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

Channel 215
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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

Attribution is simply the science (sometimes, wrongly, art) of distributing credit for Conversions. An introduction to multi-channel digital attribution analysis. As you do digital attribution analysis, watch out for Paid Marketers who say they do attribution analysis but only count paid media channels. Chalk and cheese.

Analytics 148
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Tips For Managing Your Regular Mail In Your Business

The Startup Magazine

Remnants of these physical files should be distributed in separate bins firmly apart, too, so that no competitors of yours can rummage around and piece things back together for their prying eyes. . All your mail can be delivered to a secure location near you, whether you live in Idaho, California, Georgia, or elsewhere.

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supermac War Story 1: Joining supermac

Steve Blank

They sold their product through the computer retail channel, something I knew nothing about. They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for. The first step was to recruit a new management team.

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The Small Business Content Marketing Paradox

crowdSPRING Blog

If we zoom even further, we see that the strongest interest in content marketing is found in two major startup markets – the East Coast and California. create a strategy and implement tactics to distribute and promote your content. Strategy And Tactics To Distribute And Promote Your Content.

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Lean Startups aren't Cheap Startups

Steve Blank

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. When you and your board agree you’ve found a repeatable and scalable sales model (i.e. Customer Development (and Lean) is about continuous customer contact/iteration to find the right time for execution.

Lean 244
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The Texas Startup Manifesto

Austin Startup

Some businesses can service all four cities with a single distribution hub in one of the cities, making it a unique market for launching new businesses. That’s why Capital Factory focuses on creating unique content that you can’t find online or through any other channel. Texas exports more than California and New York combined.

Texas 97