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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign.

Campaign 149
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

B2B 94
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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Create an action plan with metrics.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Create an action plan with metrics.

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Organic Social Media Campaigns.

SMS 101
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Facebook and Google Ads – The Keys to Small Business Paid Search

Duct Tape Marketing

It’s entirely possible to run an effective marketing campaign online with an outrageous spend, but you’ll need to understand what you’re willing and able to spend before you can develop an approach to using these tools effectively. Number of conversions? Have a Gameplan. Number of sales? Percentage of revenue growth?

Search 68