Startup Professionals Musings

JANUARY 9, 2022

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Duct Tape Marketing

AUGUST 28, 2018

It’s entirely possible to run an effective marketing campaign online with an outrageous spend, but you’ll need to understand what you’re willing and able to spend before you can develop an approach to using these tools effectively. Number of conversions? Have a Gameplan. Number of sales? Percentage of revenue growth?

Search 69

Search Small Business San Diego Advertising 69

Startup Professionals Musings

OCTOBER 4, 2010

Social media is about maintaining a dynamic conversation between you and your customers. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution.

Social Media 212

Social Media Media Startup Curation 212

Both Sides of the Table

JANUARY 28, 2012

BUT … I’ve talked to a number of eCommerce sites that also report much higher conversion rates than standard web. This increases conversions of items shown to you. then this is often more than made up by higher conversion rates versus asking somebody for a credit card. They are often one click away from buying.

Mobile 334

Mobile Web Software Review San Francisco 334

crowdSPRING Blog

JANUARY 28, 2019

Their blog features articles on social media marketing in all its myriad forms – how to get the most from your social media content, mastering platforms like Facebook, Instagram, Twitter and LinkedIn; working with influencers; and analyzing your social media campaigns. This blog curates quality content for entrepreneurs of all kinds.

Small Business 106

Small Business Marketing Social Media SEO 106

David Teten

AUGUST 29, 2012

A news curation dashboard for teams and organizations. Delve offers a powerful alternative: a curated database of stories and a simple way to choose relevant stories and engage with them across teams and organizations. Currently, there is no means for a person with hearing loss to have a private phone conversation.

Curation 114

Curation Japan Technical Review Artificial Inteligence 114

Both Sides of the Table

OCTOBER 29, 2009

Turns out everybody likes to produce content and take part in the “conversation.&# Massive uptake of user-generated content including blogs (e.g. Turns out this conversation is pretty important and what many people want to do. We’ve run enough campaigns to known that users have been tolerant of authentic ads.

Technical Review 286

Technical Review Advertising Early Stage Internet 286

Gust

NOVEMBER 7, 2011

Social media is about maintaining a dynamic conversation between you and your customers. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. small businesses.

Social Media 125

Social Media Media Startup Curation 125

Duct Tape Marketing

FEBRUARY 22, 2017

Twitter and Facebook can generate traffic, but when it comes to getting an immediate action, like a sales conversation, I’d rather hang out where business is being done, not where news articles and cat videos are consumed. We’re not shotgunning emails to the masses, and 150-300 per week is a list you can curate. Optimize and repeat.

Curation 44

Curation Lead Generation Technical Review Email 44

crowdSPRING Blog

JULY 11, 2018

It not easy for entrepreneurs, small business owners, and marketing strategists to keep their marketing campaigns relevant and competitive. These fresh new marketing campaigns exist as more natural collaborations between brands and those who endorse them. Start a conversation! Courtesy of socalitybarbie. Email them.

Marketing 62

Marketing Software Review Social Media Audience 62

Duct Tape Marketing

OCTOBER 9, 2018

How to Use LinkedIn to Generate Sales Conversations written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. Everyone seems to be on it, but no one seems to know quite how to use it to generate sales conversations.

Conversion 75

Conversion Sales Audience Social Network 75

Up and Running

JANUARY 22, 2020

Organic Social Media Campaigns. So rather than trying to make a sale or advertising product reviews, for example, you should curate content about the endocannabinoid system, the science behind cannabis, and the “lifestyle.” But like email campaigns, SMS is another permission-based organic marketing strategy. Email Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

YoungUpstarts

JUNE 9, 2013

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. For videos, one can consider the 12 Video Triggers from Unruly Media.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

crowdSPRING Blog

JULY 11, 2018

It not easy for entrepreneurs, small business owners, and marketing strategists to keep their marketing campaigns relevant and competitive. These fresh new marketing campaigns exist as more natural collaborations between brands and those who endorse them. Start a conversation! Courtesy of socalitybarbie. Email them.

Marketing 48

Marketing Software Review Social Media Audience 48

Women Entrepreneurs Can

APRIL 27, 2020

Paldesk launched pop-ups in their latest releases, successfully incorporating ideas generated over regular 2-month long survey & customer feedback campaigns. By carefully curating continuous round-the-year online surveys and live chats, you can identify what customer pain points come up repeatedly and include them in your FAQ page.

Technical Review 52

Technical Review Customer Software Review Mobile 52

Duct Tape Marketing

JUNE 9, 2017

5 Marketing Automation Tools to Increase Lead Conversions written by Guest Post read more at Duct Tape Marketing. Lead conversion is a daunting task and metric for marketers. Conversion requires optimized web pages and content, and constant engagement of website visitors/consumers so they aren’t interrupted by a competing business.

Conversion 61

Conversion Marketing Social Media Lead Generation 61

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. SkimKing SocialMatters.ai

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

JULY 19, 2018

HR GO , an HR recruitment firm, used Sentient Ascend , AI-powered conversion optimization technology, to test 1,080 designs on their site. They experienced over 153% more conversions, according to VP of Marketing for Sentient Technologies Jeremy Miller. This resulted in a $2 million increase in revenue in three months.

Artificial Inteligence 90

Artificial Inteligence Marketing Analytics Software Review 90

YoungUpstarts

APRIL 22, 2012

By sourcing and curating the most affordable yet still feature-rich online solutions targeted at small- to medium-sized businesses, SingTel myBusiness puts together a suite of web technology offerings – from customer service management to online document storage and sharing – to meet a variety of business needs.

Conversion 145

Conversion Social Media Reputation Media 145

Both Sides of the Table

DECEMBER 20, 2010

Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. They need a stronger campaign about consumption rather than sending Tweets. Twitter curates even wider.

XML 349

XML Curation RSS Viral 349

Duct Tape Marketing

DECEMBER 20, 2022

And for most brands from most businesses, most conversions come from stories. Whereas the feed posts tend to be heavily curated. So we tend to get better conversions, more direct message responses, more engagement in a personalized way. (07:53): For most brands, reels are not ideal for conversions. Let's do that again.

Marketing 96

Marketing Social Media Video Technical Review 96

ConversionXL

AUGUST 10, 2021

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. The principles you are relying on to get more traffic, conversions, and sales on your website are the same ones you should use for your Instagram accounts. Embrace social proof.

Metrics 152

Metrics Audience Curation Algorithm 152

YoungUpstarts

AUGUST 25, 2016

It is also important to keep users (and followers) engaged for the social media campaign to be effective. Use the tools correctly and you’ll be able to boost not only your engagement but also click-through and conversion rates. Curate and Share. A social media campaign is not just about posting stuff on social pages.

Social Media 100

Social Media Media Social Network Campaign 100

ConversionXL

JANUARY 9, 2019

This post details four steps that any organization can follow to estimate the value of on-site conversions more accurately: Identify every potential touchpoint. Attribution’s relevance depends on the known value of the conversion. ” A data gap does not invalidate conversion values for long sales cycles. Image source ).

Sales Cycle 127

Sales Cycle Bootstrapping Conversion Web 127

ConversionXL

JULY 28, 2020

Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. For example, product recommendations curate an assortment of products that the customer can then choose from, giving consumers self-determination. Drive segmented email campaigns. Optimize your Facebook campaigns.

Marketing 163

Marketing Architecture eCommerce Campaign 163

Brandanew

OCTOBER 6, 2015

You need to create or curate content keeping audience needs central. Similarly a tool like Agorapulse, that allows users to create innovative social media contests and activities, also offers excellent analytics of your paid campaigns. Conversely, out of all your leads last month, how many came through your social channels?

Social Media 100

Social Media Media Analytics Social Network 100

Both Sides of the Table

FEBRUARY 21, 2010

Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. I covered that topic in my Twitter is RSS post. Early evidence is good.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Austin Startup

MARCH 1, 2018

It’s stocked with free food, drinks and wifi but the real reason you want to be there is because we’ve curated all of the top entrepreneurs, investors, and innovators at SXSW and invited them to stop by. This event is in support of the Mayor’s campaign to drive gender equality in London #BehindEveryGreatCity. Leave it in the comments!

Technical Review 89

Technical Review Austin Texas Cofounder 89

YoungUpstarts

NOVEMBER 4, 2018

In addition to our own mental filters, we often rely on search engines and sites that curate content to help apply filters. In the last great conversation that you had with a mentor or colleague in your field, what did you talk about? Or you have coffee with your colleagues, and you talk shop. What general topics are evergreen?

Audience 159

Audience Framework Community Search 159

Up and Running

SEPTEMBER 10, 2013

Perhaps you are launching a promotion, doing a product giveaway, promoting a fundraising campaign or your work with charity. Microsites can be ideal ways to showcase and focus attention on one very specific campaign or push. Essentially it is a set of links, but the careful curation makes it much more than that.

Curation 96

Curation Social Media Viral Campaign 96

Duct Tape Marketing

SEPTEMBER 11, 2018

So what information can you glean from an outbound campaign that is successful? If you begin to generate responses to an outbound campaign, you’ll know that you’re onto something. Revamp your call to action on your website to reflect the messaging in your outbound campaign. And that’s valuable information.

Marketing 64

Marketing Social Media Campaign Curation 64

Up and Running

SEPTEMBER 24, 2019

This article is part of our SaaS Business Startup Guide —a curated list of articles to help you plan, start, and grow your SaaS business! Launch an engagement or retention marketing campaign. Try a “win back” campaign. Here are a few things you can try to improve your conversion rates. Improve your dunning process.

Revenue 73

Revenue Churn Rate Analytics Metrics 73

ConversionXL

FEBRUARY 11, 2020

Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. Yet Twitter can be a reliable source of both clicks and conversions. I still use hashtags for tweeting my articles but keep conversion-oriented tweets (i.e., How to earn clicks and conversions on Twitter.

Conversion 68

Conversion Social Media Search Campaign 68

YoungUpstarts

APRIL 8, 2013

With the onset of what the authors call the “Relationship Era”, companies are urged to shift from transaction and campaign-oriented consumer marketing to a more purposeful, trust-oriented form of relationship era marketing. 3) Join the conversation. 4) Lead the conversation. 5) Ignite and invite action.

Curation 147

Curation Metrics Video Conversion 147

The Next Web

NOVEMBER 25, 2013

In addition to lending your voice to high-level conversations, it’s important to become as active as possible in your industry. Gary Sharma, who curates an impressive list of tech events at GarysGuide , has made himself a fixture at New York City networking events – and he’s always easy to spot in his signature red tie.

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Security New York City Curation Campaign 128

Brandanew

JULY 17, 2015

Like every other field out there, social media enthusiasts across the world hold conferences every now and then with the sole purpose of networking and finding inspiration for their next campaign. Having attended a couple of such events myself, I think I second the thoughts of the person who started these out in the first place.

Social Media 100

Social Media San Francisco Media Massachusetts 100

www.kalzumeus.com

AUGUST 13, 2012

Here’s a “conversion” I’d like to get out of everyone in our space: I want you to start A/B testing, because it will make you a substantial amount of money. There are, of course, other companies which make scads of money from carefully curated email lists. I keep a list of my best work curated.

Email 54

Email Software Review Software Campaign 54