article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149
article thumbnail

Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

Email marketing is dead.” But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% If you’re unpersuaded by statistics, also recall that: If you own your email list, you pay nothing to reach subscribers.

Email 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Revolutionizing Sales: Digital Marketing for Car Sales

The Startup Magazine

Email and SMS Marketing Despite being traditional methods, email and SMS marketing remain highly effective in reaching out to customers. Personalized emails and text messages can educate and inform customers, while also providing an avenue for direct communication and engagement​​.

article thumbnail

Why Email Marketing Is (Still) Important In 2022

Duct Tape Marketing

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: Email marketing is still as relevant as ever. 5:08] What is the state of email marketing in the overall mix today? [7:36] 16:30] How do use email to actually build trust? [18:19] ConstantContact.com.

Email 94
article thumbnail

Useful Tips To Optimize Your Email Calls-To-Action

YoungUpstarts

Regardless of the email type, the main purpose of every CTA is to encourage people to take action. In blog newsletters, the CTA button asks to read more or see the full story; in promo campaigns – shop or explore new arrivals; in abandoned carts – complete the order or return to the cart. Don’t get too excited with creativity.

Email 285
article thumbnail

Tools to help you proofread emails (so you never have to scramble to hit unsend)

The Next Web

From CC’ing the wrong person and attaching the wrong file to misspelling key words, in the world of emails, the delete button does not apply after you hit send. The first email was sent in 1971. In 2013, over 182 million emails were sent and received by more than 3.5 As years pass, email continues to evolve.

Email 152
article thumbnail

Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. Is campaign strategy x better than campaign strategy y ? After the campaign is done. Paid Media.

Analytics 131