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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

With all the sexiness oozing out of social media it might seem insane to write about email. I dare say even more than Search (and without a shred of doubt, more than Social Media). Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics?

Metrics 137
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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign.

Analytics 122
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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

Businesses that don’t use email, have websites, and invite customers to become social media “fans” are seen as very old fashioned and probably won’t keep their doors open for long. You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns.

Customer 170
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3 Things You Should Definitely Do If You Want Your Business To Grow

YoungUpstarts

One of the best ways to start is by working on a link building campaign. Don’t neglect social media advertising. Social media is a powerful and achievable way to take advantage of your target audience’s patterns online. Sometimes hiring an agency is also a good idea when thinking of social media advertising.

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5 Steps For Penetrating A New Market

YoungUpstarts

For example if you decide to move to Florida or Jacksonville for new a restaurant, you’ll need to account for everything from market size to the housing prices of homes for sale in Jacksonville. In terms of actually reaching your customers with your message, you need to identify the channels and media they engage with most.

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10 Things Entrepreneurs Can Learn From Politicians

crowdSPRING Blog

Historically, the political industry has pioneered strategies for marketing, partnering, business development, social media use, and audience engagement. Brand-building is key to successful political campaigns as it is for businesses, and politicians build their own personal brands using tactics that all of us use everyday.

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Gatorade and the Kings of Cool

Up and Running

Gatorade, as I’m sure you know, is a sports drink company, owned by Pepsi, that was founded as a lemon-lime drink to help University of Florida athletes recover lost electrolytes and carbohydrates during competition. Let’s take a look at Gatorade. Scientifically, Gatorade is marginally helpful.

Florida 89