Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Cold calling.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

YoungUpstarts

JULY 4, 2019

In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands. Listening to consumer feedback is also hugely helpful in enabling brands to adapt and tweak products, in order to best suit the needs of their future customers.

Reputation 168

Reputation Management Australia Boston 168

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Cold calling. business David T.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

YoungUpstarts

OCTOBER 21, 2019

It has paved numerous pathways for merchandisers to base their marketing campaigns on. In the space of social media, you can directly interact with your audience be it for purchasing a product or checking up on faulty service. Playing campaigns on social media has become smarter and gets smarter every year.

Social Media 124

Social Media Media Audience Campaign 124

Startup Lessons Learned

JULY 6, 2020

The institutions that governed our lives before are under extreme stress, and the cracks and gaps in the system are becoming rifts and fault lines. Some of them derived from oil, some of them derived from other natural products. Remdesivir came from one of these campaigns. I am Eric Ries. Alpha Lee : The main proteinase.

Artificial Inteligence 60

Artificial Inteligence Open Source Cofounder Design 60

thebarefootvc

DECEMBER 16, 2011

2011 was finally the year when the media spotlight shone on how under-represented women are in almost all power structures in business, government, technology and media – and how crucial it is that we leverage the leadership skill set that they bring to the table to tackle the problems facing the world today.

Technical Review 110

Technical Review India Mobile Hockey Stick 110

Startup Lessons Learned

OCTOBER 23, 2013

And, Alistair carefully breaks down cohort analysis, a method of grouping users according to a shared criterion (all the users who joined in a given month, for instance, or during a particular campaign), and then demonstrates how you can test with those cohorts to yield actionable information. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167

Reid Hoffman

MAY 21, 2020

Even as reports of a new viral outbreak in China started popping up during the first weeks of 2020, most people were slow to pay sufficient attention to the developing threat. Its streamlined nature makes it more responsive than most governments. In contrast, Bill and Melinda Gates acted decisively and quickly.

Non-Compete 63

Non-Compete China Global Government 63

Women Entrepreneurs Can

SEPTEMBER 6, 2020

Governments suspended work, business, school, and other social activities. User-generated videos have enormous potential for sharing and to go viral. They also offer your products and services original viewpoints from authentic consumers, giving your brand credibility. The surge in UGC was due to stringent lockdown regulations.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

The Next Web

AUGUST 19, 2013

There were no sales people in the USSR – the government just decided what to produce and in which quantities, – so I pretty much have an anti-­sales­-and­-marketing background. Simply put, the return on investment on your product or service is LTV minus CAC. You can enlist a team of resellers to sell your product for you.

Belarus 137

Belarus Viral Channel Startup 137

Reid Hoffman

MARCH 19, 2019

Finally, and importantly, society is better off because Amazon makes the system for distributing books (and other products) vastly more productive, freeing up resources for other value-creating investments. The second is distribution —the ability to get product into the hands of customers. Plenty of headroom there!

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

Mike Michalowicz

JANUARY 24, 2018

They go through the motions, which ends up being counter productive when people are annoyed or don’t find the msg compelling and don’t engage. Avoid Trying To Go Viral. As social media platforms continue to mature, we will be seeing more examples of viral videos, viral campaigns, viral __.

Viral 126

Viral Social Media LLC Mobile 126

mashable.com

NOVEMBER 4, 2010

A Y-Combinator startup itself, Optimizely was used by the groundbreaking online Obama campaign in 2008. Electronic Communications Production. Optimizely In a quick survey of our startup-minded Twitter followers, Optimizely was far and away the most highly recommended resource for startup and developer A/B testing.

Developer 73

Developer Software Review PHP Social Media 73

Mike Michalowicz

JANUARY 10, 2013

They go through the motions, which ends up being counter productive when people are annoyed or don’t find the msg compelling and don’t engage. Avoid Trying To Go Viral. As social media platforms continue to mature, we will be seeing more examples of viral videos, viral campaigns, viral __.

Viral 145

Viral Social Media LLC Mobile 145

ConversionXL

DECEMBER 9, 2013

In a separate study done by viral content agency Fractl , they showed participants 30 of the top 100 images on Reddit, asking them to look at the image, then to the corresponding emotion on Robert Plutchik’s Wheel Of Emotion. Overall, the campaign would involve a lot of text. image sources. image source. image source.

Sales 126

Sales B2B Campaign Video 126

Hunter Walker

JULY 29, 2017

These accounts were longtime pushers of the “vaccines cause autism” trope, but as it became clear that was a failing strategy, they started to reach out to Tea Party-dominated Twitter hashtags, to cloak their true objections under more relatable concerns about “parental choice” and “government overreach.”

Social Media 81

Social Media Campaign Media Marketing 81

blog.expensify.com

APRIL 24, 2012

In fact, the open source community can learn a lot from Microsoft in terms of backward compatibility and tools for productivity. These development platforms have contributed significantly to the popularity of the products from Apple and Microsoft. Eclipse has been emulating Visual Studio for years now. March 26, 2011 at 3:52 am.

Java 107

Java PHP Software Review Coder 107

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Sounds too good to be true? NPS would soar. They all simply ignore it. Why Do We Let This Happen?

IPO 82

IPO Customer Matching Silicon Valley 82

Both Sides of the Table

FEBRUARY 12, 2017

https://medium.com/media/cc969482e7abf6b75d3c0958c8ee409d/href I moved to Los Angeles in 2007 and as a VC who had built his career as a programmer, database designer, program manager, CEO then VP Products at Salesforce, I wanted to build a portfolio of software investments. I asked Jonah in my interview how he became this viral guru.

Media 210

Media Los Angeles Russia Viral 210

Startup Lessons Learned

SEPTEMBER 2, 2020

And then, once that curve is low enough, governments can dance, testing and tracking cases until the virus is eradicated or we develop a working vaccine. They didn't have experience buying bulk from the government things like masks or ventilators." How do we cut through the news in the disinformation campaign?

South Korea 114

South Korea Silicon Valley Sweden Italy 114

Startup Lessons Learned

JUNE 29, 2020

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. Which means that for me to get the policy changed here, I actually had to become an advocate and a campaigner. That's just not enough to move the dial on policy.

Czech Republic 113

Czech Republic San Francisco Campaign Washington 113