A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 23, 2016

Investors and founders alike have been obsessed about “growth at all costs,” just as a virus colony grows without care to its effect on its host cells or whether the colony’s growth ends up destroying the host body completely, taking the colony down with it in a viral version of Lord of the Flies. But many of the winners are a mixed bag.

Technical Review 120

Technical Review Viral Metrics Salary 120

Startup Professionals Musings

MARCH 20, 2023

Technologies that cure world hunger may find that that hungry people don’t have money, and government agencies as customers are a very long sales cycle. In fact, some technology leaps are so great that they enable a whole new class of products, or a whole new market. Nice to have does not motivate a revenue stream.

Customer 276

Customer Sales Cycle Social Media Viral 276

YoungUpstarts

MARCH 20, 2018

by KJ Dearie, product specialist and small business advisor at Termly. As the regulations that govern the internet evolve and threaten the safety of online users’ personal information, more and more individuals are engaging the digital world with increasing suspicion and hesitance. Be Transparent About Collecting User Data.

Customer 200

Customer Technical Review Security Internet 200

Startup Professionals Musings

APRIL 3, 2016

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. Finish the product before marketing begins.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Hearpreneur

JANUARY 22, 2023

Consumers are becoming increasingly health-conscious and seeking to understand their options for treatments and healthcare products. For example, a startup SaaS company can use a specialized app to create a good product management process and keep track of the project's progress. Thanks to Sean Stevens, Immerse Education ! #5-

Artificial Inteligence 125

Artificial Inteligence Technical Review Entrepreneur Social Media 125

Startup Professionals Musings

APRIL 1, 2015

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. Finish the product before marketing begins.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Startup Professionals Musings

JUNE 19, 2020

Technologies that cure world hunger may find that that hungry people don’t have money, and government agencies as customers are a very long sales cycle. In fact, some technology leaps are so great that they enable a whole new class of products, or a whole new market. Nice to have does not motivate a revenue stream.

Technology 317

Technology Marketing Sales Cycle Social Media 317

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Cold calling.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Hearpreneur

APRIL 13, 2022

I appreciate the thought and care that went into The Farmstand, a product developed by Zooey Deschanel and Jacob Pechenik that enables buyers to garden fresh vegetables without pesticides and less water than conventional gardening. Thanks to Richard Mews, Sell With Richard ! #14- 14- The Farmstand. Photo Credit: Amrita Saigal.

Artificial Inteligence 77

Artificial Inteligence Entrepreneur Technical Review Software Review 77

Startup Professionals Musings

MAY 10, 2019

On the other hand, if your business is selling commodities to government entities, social media may rightly be at the bottom of your list. Viral videos, personal anecdotes, and informal surveys would likely be counterproductive. Choose the best social media platform for your domain. Do your homework before you begin.

Social Media 247

Social Media Media Reputation Viral 247

David Teten

FEBRUARY 26, 2012

Presenting Companies: Axiomed ( www.axiomed.com ) has a 2nd generation Total Disc Replacement (TDR) product that holds promise to improve outcomes for the millions of people that suffer from degenerative disc disease. Cell>Point ( www.cellpointweb.com ) is a late-stage biotech-molecular imaging and therapeutics company with strong IP.

Technical Review 128

Technical Review New York Accredited Investor IP 128

YoungUpstarts

JULY 4, 2019

In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands. Listening to consumer feedback is also hugely helpful in enabling brands to adapt and tweak products, in order to best suit the needs of their future customers.

Reputation 168

Reputation Management Australia Boston 168

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Also, cohort behavior often reflects the use of the product over time. For replenishable products, if most people place their next order on the fifth week, that’s when they run out of it.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Cold calling. Trade shows. business David T.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Professionals Musings

SEPTEMBER 20, 2014

Creators of technologies that cure world hunger may find that hungry people don’t have money, but government agencies as customers are a very long sales cycle. In fact, some technology leaps are so great that they enable a whole new class of products, or a whole new market. Nice to have does not motivate a revenue stream.

Technology 286

Technology Startup Sales Cycle Social Media 286

YoungUpstarts

MAY 31, 2017

Flexciton utilizes machine learning to chart data from machine production and develop applications from it to optimize energy consumption. With a Nigerian family background, he became aware of the enormous cost of hair care products and extensions for black women when he heard his sister complaining about it.

Artificial Inteligence 133

Artificial Inteligence United Kingdom Investment Bankers Cofounder 133

YoungUpstarts

OCTOBER 21, 2019

In the space of social media, you can directly interact with your audience be it for purchasing a product or checking up on faulty service. Imagine if you have a following of 1 Million, it will mean you have access to 1 million people to advertise your product to. Your audience knows you by your “image”. Shareability.

Social Media 124

Social Media Media Audience Campaign 124

Start Up Blog

SEPTEMBER 23, 2021

While fringe views and conspiracy theorists have always existed, it’s ironic they can now spread their messages on social media virally to the unprotected and at scale. Fixing problems now clearly evident with global social media products is much easier than Social Media companies make it out to be.

Social Media 91

Social Media Media Algorithm Viral 91

ReadWriteStart

JUNE 29, 2020

One of the many challenges facing the world’s governments is the fact that no one really knows how this virus behaves. There has never been a viral outbreak of such magnitude before. Therefore, the world’s governments have issued varying degrees of lockdown or stay-at-home orders. Finding the opportunity amidst the crisis.

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

Startup Professionals Musings

JUNE 19, 2016

Technologies that cure world hunger may find that that hungry people don’t have money, and government agencies as customers are a very long sales cycle. In fact, some technology leaps are so great that they enable a whole new class of products, or a whole new market. Nice to have does not motivate a revenue stream.

Sales Cycle 120

Sales Cycle Social Media Viral Technology 120

Hunter Walker

AUGUST 19, 2019

Earlier this year, for example, we put together a collection of posts from furloughed workers during the government shutdown. HW: What are some examples of stories that “went viral” on LinkedIn above and beyond the mainstream coverage? HW: Do people pitch you company PR that’s dressed up as news? Where does it appear?

Management 97

Management North America San Francisco Curation 97

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. Stickiness, Ben and Alistair say, is where people move on too quickly--they don’t make sure they really have a product that has the right features and functionality to meet their customers’ needs.

Analytics 167

Analytics Lean Widget Metrics 167

Both Sides of the Table

JULY 1, 2010

The consumer product they’ve created is called TrueCar. Money to be used for hiring and additional product development. Offers virality optimization tools and A/B testing inside Facebook. Offers two products: Palantir Government and Palantir Finance. And it carries no inventory. Competitors: Gowalla.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

thebarefootvc

DECEMBER 16, 2011

2011 was finally the year when the media spotlight shone on how under-represented women are in almost all power structures in business, government, technology and media – and how crucial it is that we leverage the leadership skill set that they bring to the table to tackle the problems facing the world today.

Technical Review 110

Technical Review India Mobile Hockey Stick 110

Reid Hoffman

MAY 21, 2020

Even as reports of a new viral outbreak in China started popping up during the first weeks of 2020, most people were slow to pay sufficient attention to the developing threat. Its streamlined nature makes it more responsive than most governments. In contrast, Bill and Melinda Gates acted decisively and quickly.

Non-Compete 62

Non-Compete China Global Government 62

Startup Lessons Learned

JULY 6, 2020

The institutions that governed our lives before are under extreme stress, and the cracks and gaps in the system are becoming rifts and fault lines. Some of them derived from oil, some of them derived from other natural products. I am Eric Ries. These are very small, simple building blocks. We've got a lot of traction as a company.

Artificial Inteligence 60

Artificial Inteligence Open Source Cofounder Design 60

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. The company, known for viral social content, is predicted to bring in $100 million in revenue in 2014 from native advertising on 150 million unique visitors a month, according to a 2013 Forbes article.

Advertising 139

Advertising San Francisco New York Viral 139

Board Effect

AUGUST 30, 2019

One comment on social media from a client citing their lack of trust in a company can go viral within minutes and create a public outrage even if the comments are untrue. As the relationship between a CIO and the board grows, the CEO can demonstrate to the board how cybersecurity efforts can increase productivity and reduce costs.

Agile 45

Agile Government Technology Software 45

Up and Running

DECEMBER 30, 2014

Jon Favreau (who also wrote and directed the film) stars as Carl Casper, a head chef who is fired after a video of his spat with a food critic goes viral. As an entrepreneur, you can draw comparisons to innovation, product differentiation, and other tried-and-true business concepts, but don’t try too hard make the analogies work.

Entrepreneur 157

Entrepreneur Non-Compete New York Mexico 157

Women Entrepreneurs Can

JULY 8, 2021

Text can make a person buy your product or order a service; follow the link or visit the store; order a call, write an email or perform another targeted action. A poster of a candidate applying for a government or other position. And sometimes a few words in a text can make it go viral. Professional Bio Writing.

Audience 52

Audience Social Network Naming Asia 52

The Next Web

AUGUST 19, 2013

There were no sales people in the USSR – the government just decided what to produce and in which quantities, – so I pretty much have an anti-­sales­-and­-marketing background. Simply put, the return on investment on your product or service is LTV minus CAC. You can enlist a team of resellers to sell your product for you.

Belarus 137

Belarus Viral Channel Startup 137

Women Entrepreneurs Can

SEPTEMBER 6, 2020

Governments suspended work, business, school, and other social activities. User-generated videos have enormous potential for sharing and to go viral. They also offer your products and services original viewpoints from authentic consumers, giving your brand credibility. The surge in UGC was due to stringent lockdown regulations.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

Cracking the Code

NOVEMBER 13, 2008

Is Government a good idea? S&M productivity (CAC ratio) for the SaaS 13 Index. "10 Things Every CEO Needs to Know About Product D. Popular Media: the key to viral marketing. Rethink vertical segmentation: Healthcare? SaaS 13 Index*. The Index reflects the performance of 13 public saas companies. Started on Jan.

Software Review 48

Software Review Technical Review Valuation Portfolio 48

Reid Hoffman

MARCH 19, 2019

Finally, and importantly, society is better off because Amazon makes the system for distributing books (and other products) vastly more productive, freeing up resources for other value-creating investments. The second is distribution —the ability to get product into the hands of customers. Plenty of headroom there!

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

Startup Lessons Learned

JULY 15, 2020

It's easy to say that companies, universities and the government should be doing more to find a cure, but that ignores years of overlooking the importance of the work of those studying infectious disease, and in many cases, the lack of sophisticated tooling that they urgently need. My name is Robert Rhinehart.

Technical Review 68

Technical Review Software Review Finance Technology 68

Hearpreneur

JULY 3, 2019

It might be the products or the customers they deal with, or it could even be the fact that they are the ones in charge of it all. The only blog post I had ever written went viral in 2014. Being an entrepreneur is more than just about selling a product or service or the freedom to make my own hours and call the shots.

Entrepreneur 108

Entrepreneur Thailand Arizona Technical Review 108

mashable.com

JULY 10, 2012

Unusual or Commoditized Products. These products compete on individuality and aesthetics more than price. Lifeproof , a line of waterproof and shock-resistant iPhone cases, aligned itself with Best Buy for this very reason, and it was able to penetrate the mainstream audience, whereas before it was simply a niche product.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101