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Does “Going Viral” Actually Result in More Conversions?

ConversionXL

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Current round: $35mm in Series C (extension of Series B at higher valuation) from General Atlantic, Matrix Partners. Read more: TechCrunch , Reg Form D , WSJ interview w/ Susan Lyne.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. Viral/ Emotional State.

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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.

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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.

Viral 78
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Run retargeting campaigns that convert with personalized discounts 6. What do their email campaigns look like? Take Naked Juice UK , which teamed up with Danielle Peazer for an influencer marketing campaign. Run retargeting campaigns that convert with personalized discounts. Leverage FOMO in social media marketing 3.

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Introduction to Growth Hacking for Startups

VC Cafe

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

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