Duct Tape Marketing

JANUARY 17, 2014

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%).

Video 74

Video Marketing Harvest Bandwidth 74

The Startup Magazine

JANUARY 26, 2020

These specialists can take a deep dive into every aspect of your sales operations, from call shadowing and instructional support, to integrated sales lead generation campaigns and post-campaign follow-up. Other times, they may need a detailed case study or white paper to close the deal with an educated client.

Sales 124

Sales Lead Generation Campaign Employee 124

Mike Michalowicz

FEBRUARY 11, 2013

Give away your product or promotional item on Twitter. Ask a question about a product on your website or blog. Spend weeks listening to them; you’ll be amazed what they will tell you about their concerns, their ideal products, their current frustrations with their vendors. Twitter Giveaways. The first person to answer wins.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

JANUARY 28, 2020

And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. Create Conversion Goals in Google Analytics.

Advertising 95

Advertising Analytics Clickthrough Campaign 95

Both Sides of the Table

JUNE 13, 2013

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. Invariably your first efforts at product won’t quite hit the mark – and this is OK. question in sales.

Sales 393

Sales Startup Framework Search 393

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader. ” 11.

Audience 138

Audience Chicago Campaign Conversion 138

Duct Tape Marketing

DECEMBER 4, 2018

When you acquire new prospects, upsell existing customers, add new products and services, or begin a new outreach campaign, these tools are designed to meet you where you are and then keep pace as you broaden your horizons. Did they submit a review of the product or service they bought? I’m Sold!

Seattle 65

Seattle Technical Review Pennsylvania Conversion 65

YoungUpstarts

SEPTEMBER 2, 2015

Provide testimonials, third party research and product information upfront; the customer may be overwhelmed. Look back at old campaigns and rank which campaigns were the most effective. These should include general sales/product messages, special offers, customer testimonials, case studies, third-party research and newsletters.

Customer 100

Customer Sales Cycle Campaign Social Media 100

Gregg Fraley, Author of Jack's Notebook

AUGUST 10, 2018

You can download the entire white paper at Great Places website. I’ve said for some time that innovation should be everyone’s job, and it’s not just for R&D or product development teams. If you ask for innovation ideas in an idea campaign, make it clear to all that the effort has top level support.

Campaign 65

Campaign Product Development Developer Management 65

Duct Tape Marketing

FEBRUARY 22, 2017

Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals. just “ACME”.

Curation 44

Curation Lead Generation Technical Review Email 44

YoungUpstarts

NOVEMBER 4, 2018

Is it from long, obscure white papers? Maybe you kicked the tires on a new product idea or tested a client framework you’ve been developing. Knowing how to identify and connect to the vocal minority can be a huge asset for gaining traction with targeted campaigns. YouTube videos? In most cases, probably not.

Audience 159

Audience Framework Community Search 159

Austin Startup

JUNE 26, 2019

Given my background in the data-driven world of political campaigns, I know it’s all about the #s (you win or lose on Election Day given your win #?—?you If you’re a founder/product manager/business owner, I encourage you to find that out! that a sub-par product/execution is very likely to win the market. Lean into it.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

YoungUpstarts

SEPTEMBER 10, 2015

You don’t need any special expertise to host an event, and no matter what type of business you’re in, you can create an event that will educate prospects about your industry and get the word out about your company’s products and services. You can send links to content such as white papers or articles to generate excitement prior to an event.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Analyze what infographics, blog posts, product pages, webinars, eBooks, white papers, etc. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

ConversionXL

NOVEMBER 10, 2020

Please fill out this form to download our white paper so that you understand the value of solving this problem.”. I can send you more links to more information about our product if needed.” Awareness would then grow as they perused our landing pages, read our blog posts, and filled out a form to download an in-depth white paper.

Agile 139

Agile Social Media Audience Software Review 139

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. We can grow the number of trials, or grow the number productive sales people, or we could try to increase the average productivity of our sales people.

Metrics 55

Metrics Design Entrepreneur Startup 55

Austin Startup

MARCH 15, 2017

If I buy a product from overseas in China, I’m having faith the shipper will operate on good faith but scared of being ripped off, that’s what make me human. The Satoshi cobbled piece of work called a Bitcoin white paper was written in the 20th century and a lot changed in the 21st century such as the Fourth Industrial Revolution.

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

ConversionXL

NOVEMBER 9, 2015

Adding a product to the cart. They are incremental steps, such as placing a product in the cart, or viewing the pricing page, that users must accomplish before they make the the final purchase. Checked out a white paper. Customers who will come to your website to “research,” product specific. …and on and on.

Conversion 48

Conversion Metrics Revenue Matching 48

crowdSPRING Blog

FEBRUARY 10, 2010

Product or service names. Already have an established business but need a great name for a new product or service? Marketing (brochures, product descriptions, newsletters, press releases). Marketing (brochures, product descriptions, newsletters, press releases). Every business needs to market its products and services.

Non-disclosure Agreement 93

Non-disclosure Agreement SEM Non-Compete Community 93

Duct Tape Marketing

AUGUST 8, 2014

A haircut may come with a beer, great conversation, hairstyling tips, full shampoo and conditioning with top-notch mens hair products, and a massage chair. Traditional marketing campaigns, such as pitching media or running online advertising, may require more work to recover. Photo Credit: Marketing. The logo speaks for itself.

Programming 64

Programming Social Media Audience Media 64

Duct Tape Marketing

FEBRUARY 13, 2024

They’re not just looking for products or services; they’re searching for solutions to their problems. Think of lead magnets as a trade-off: they give you their email address, and you give them access to something really useful—whether it be an insightful white paper, a handy checklist, or exclusive video content.

Lead Generation 74

Lead Generation Social Media Audience Email 74

Duct Tape Marketing

JULY 11, 2014

Some collecting strategies include landing page optimization/split-testing, opt-in form variations and drop-down segmentation, outbound lead generation campaign design. Best Practice: Segment email subscribers and leads (from white papers, etc…) early, not late.

Small Business 70

Small Business Marketing Lead Generation Email 70

Both Sides of the Table

JULY 13, 2012

Tech Companies & Calls: I once read a quote on Twitter that said, If you use a tech service for free then product is you. Only 2 problems: - 94% of people hate paying for products even more (avg pay rate for ‘ad free’ tech products is < 6%). - It’s why people buy branded products. In fact, it is.

New York 311

New York Mobile Technical Review Software Review 311

Duct Tape Marketing

JULY 8, 2013

I know you don’t really have any competition because you provide such a superior product and experience, but setting up a competitor specific listening station can uncover some useful insights. Download all published ebooks, research and white papers. Why competitive research matters. Get on every one of their email lists.

Dividend 74

Dividend SEO Social Media RSS 74

Duct Tape Marketing

SEPTEMBER 4, 2018

Happy employees are more engaged, productive, and do better work. Not only does this productivity and engagement help your bottom line, it also makes being at work a more pleasant experience for all, and isn’t that a win-win? It’s an age-old notion that marketing and sales teams don’t get along. Create an Inclusive Strategy.

Sales 63

Sales Marketing Social Media Analytics 63

ConversionXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Each of these examples brings people closer to using your product. What is demand generation? It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue.

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

JANUARY 1, 2019

Once you’ve identified those leads that are worth approaching, you can begin to use your marketing automation tool to create an effective email campaign. Once a customer has made a specific purchase, you can offer them related products or target them with communications that are focused on their areas of interest.

Customer 75

Customer Marketing Email Channel 75

www.kalzumeus.com

AUGUST 13, 2012

Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. how I more-than-doubled customer lifetime value on Appointment Reminder by implementing a product tour.

Email 54

Email Software Review Software Campaign 54

Reid Hoffman

MARCH 2, 2021

You actually have to design systems from the beginning so that the system itself has safety in every part and every check of every single product that you build. Marketing, for example, customer, product organization, et cetera. It was a really smart campaign, because again, we were making a statement, “Hey, think twice.”

Iran 39

Iran Technical Review Non-Compete Lean 39

ConversionXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

MARCH 17, 2016

Let’s explore what I believe are the two absolute bases of any good nurturing campaign. It’s power is immense, and if you’re doing your nurturing campaigns right, this concept should be ingrained deep into your messaging. A good nurturing campaign will educate and stay in touch with leads on a consistent schedule. A white paper.

Campaign 90

Campaign Email Clickthrough Audience 90

Duct Tape Marketing

AUGUST 29, 2017

White papers. By creating content in this phase that demonstrates how much better your product or service is than the competition, you can differentiate your business. To do this, you must build processes and campaigns that make it easy for your brand champions to refer your business. Blog content around specific topics.

Developer 58

Developer Customer Social Media Video 58

ConversionXL

AUGUST 7, 2017

From her findings, 2-link emails generate almost twice as many clicks than 1-link emails: 1-link campaigns generated 131,914 clicks in total. This benefit isn’t a 50% off something, new products updates, etc. Example: Read the new ‘Marketo Lead Nurturing White Paper’.” That’s what works.

Email 95

Email Clickthrough Matching Cofounder 95

Duct Tape Marketing

OCTOBER 3, 2013

In order to increase affinity and buzz around their brand, Hollister rallied consumers to unlock a promotional product via social interactions. To effectively make the most of their media resources, Hollister leveraged Twitter promoted hashtags to increase campaign exposure. Link to white paper – [link].

Media 62

Media Social Media Advertising Audience 62

ConversionXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. Each marketing campaign should have one specific message based on a single idea. Founders, sales directors, and sales reps love our content so much that they’re counting down the days to purchase our product. The message.

Demand 115

Demand Affiliate Audience Leadership 115

Guy Nirpaz

OCTOBER 31, 2011

Joel York has written extensively about the new breed of B2B buyer and the changes to the B2B sales process, especially for SaaS products. With such a treasure trove of information available online, the Internet is the 21st century B2B buyer’s first stop for researching products and services. A quick recap …. But not enough.

B2B 51

B2B Customer Algorithm Campaign 51

ConversionXL

AUGUST 7, 2017

From her findings, 2-link emails generate almost twice as many clicks than 1-link emails: 1-link campaigns generated 131,914 clicks in total. This benefit isn’t a 50% off something, new products updates, etc. Example: Read the new ‘Marketo Lead Nurturing White Paper’.” That’s what works.

Email 80

Email Clickthrough Matching Cofounder 80