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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

This process helps you to build an audience by identifying opportunities to: Leverage relevant hashtags; Attend popular trade shows; Make appearances on or sponsor well-liked podcasts; Run social media ads against audiences who follow specific accounts; Team up with large publications (press releases, guest posts). Building a community.

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Small Businesses A Great Fit For The New Nimble Marketplace

YoungUpstarts

There’s increasingly an omni-channel approach to purchasing. Social Commerce. More than 2 billion people use social networks(8), such as Facebook and LinkedIn. Omni-Channel Retailing. Customers expect a consistent and high-quality experience across all shopping channels – in-store, in-app or online.

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A Place To Call Your Own: Building Your Brand’s Vertical Social Network

YoungUpstarts

Social networks have gained genuine power as a marketing tool for businesses looking to increase their reach, traffic and leads. But there’s no guarantee that the places where most social networking happens now will be the same places hosting it in the future. By Vanessa Richardson.

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Making Social Media Work For SMEs

YoungUpstarts

The most finely-honed messages and beautiful content won’t have much impact if only two dozen social media ‘followers’ ever get to see it. Companies that move into social media need to ensure that they have a sufficient base of followers for their social platforms to be an effective channel. Quality, not quantity.

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How to Get World Class Experts to Support Your Company

David Teten

As the former CEO of a professional expert network , I’m a firm believer in the value of speedy access to relevant experts. I was excited to see that GLG (formerly Gerson Lehrman Group), the industry leader, is now offering a professional network service geared to the needs of the startup community: GLG Share.

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FinTech Innovation Lab Launch Event – June 2, 2011

David Teten

The new FinTech Innovation Lab , an annual program run by the New York City Investment Fund and Accenture, had their launch event on Thursday night. It attracted a very high quality crowd of senior executives from major investment banks and members of the innovation community — two groups that don’t normally mingle.