Startup Professionals Musings

DECEMBER 16, 2019

Yet true product differentiation in the eye of the customer is rarely achieved. According to an old but still relevant survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 310

Differentiation Product Social Media Reputation 310

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Personalization is the ultimate differentiation.

Restful 336

Restful Differentiation Social Media Dilution 336

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Look at Viddy & SocialCast.

SEM 379

SEM Viral Marketing Widget 379

ReadWriteStart

MARCH 8, 2021

It’s going to serve as your central hub of operations – and the centerpiece of all your promotional channels. . Marketing/advertising channels. A catchy name goes a long way to cement your brand in people’s minds, but you’ll also need the help of brand differentiation to distinguish your company from others. . Or is it? .

Startup 127

Startup Retention Acquisition Agile 127

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

ReadWriteStart

MARCH 27, 2019

These oceans, representing mature industries in a free market , are incredibly difficult to enter—at least without paying a price, either in more aggressive marketing and advertising costs or by settling for a smaller market share. One of the more obvious points of differentiation is price. Leverage untapped channels and outlets.

Differentiation 78

Differentiation Startup Advertising Channel 78

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. Be specific on sales channels and marketing initiatives. The key issues here are time to market and cost. Cost structure. What are your costs?

Business Model 256

Business Model Distribution Viral Green 256

ReadWriteStart

MARCH 7, 2022

Misusing technology can cost you time and money in the same way that using it properly can save you time and money. Targeting a different audience, focusing on your differentiating factors, and working with new channels can help you circumvent it. Diversify your strategies.

Marketing 198

Marketing Advertising Metrics Technical Review 198

ReadWriteStart

OCTOBER 2, 2023

It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market. A visually appealing and consistent design can help create a strong brand image and differentiate the product from competitors.

Design 105

Design Product Churn Rate Architecture 105

YoungUpstarts

SEPTEMBER 4, 2014

By exploring customer service initiatives, new sales channels, and private label financing, to name a few, you can attract and keep new customers. Find New Sales Channels. In today’s hypercompetitive, customer-driven business world, you need to look at new ways to make your business stand out. Improve the Customer Experience.

Customer 168

Customer PPC Software Review Finance 168

Hearpreneur

JANUARY 1, 2023

During such times a firm should take measures that have historically been thought to safeguard it, such as cutting costs, lowering goals, and keeping an eye on cash flow to weather the impending storm. If possible, settle debts before being subject to inflationary costs for your business. Thanks to Abdul Saboor, The Stock Dork ! #2-

Entrepreneur 92

Entrepreneur Software Review Technical Review Revenue 92

ConversionXL

SEPTEMBER 1, 2020

Inside an organization there are only cost centers. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. Use your email list and social media channels to highlight specific products based on your ICP.

Customer 132

Customer SMS Retention Acquisition 132

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?

Email 94

Email SMS Marketing Channel 94

Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

Transformify

OCTOBER 26, 2019

These sub-goals differentiated our employer brand. To promote our Employer Brand, we used both online and offline media channels and followed certain steps to achieve the best results. A choice of promotion channels. LinkedIn, Dou and Instagram were determined as the most effective channels for promoting our Employer brand.

Developer 49

Developer Differentiation Channel Audience 49

Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit.

Cost 37

Cost Marketing Audience Media 37

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. You’re not allocating enough costs to gross margin or the cost to acquire a customer. You can start by selling to small customers and evolve to larger ones, because you’re starting with a low cost-basis and then maturing your product and service. Leave money on the table.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

SEPTEMBER 3, 2021

Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. Stand out from the crowd with brand differentiation. Everyone wants their app to stand out, but you can’t differentiate on features alone. Lowering your customer acquisition costs (CAC).

Metadata 121

Metadata Technical Review Retention Metrics 121

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., How will you differentiate from these? How will we address these without significant cost? How will you be taking this to market? SEO for Startups )? What are your key Startup Metrics ? How do you make your money? How do you measure success? What already exists in your space?

Developer 396

Developer Founder Viral Oauth 396

YoungUpstarts

JANUARY 31, 2018

For the last 15 years, Bo Zou, who works and lives in Toronto, has been developing and executing experience strategy and design through all digital channels for companies like HeathWallace in Asia, and Crispin Porter + Bogusky in Canada, along with his own experience design studio in Toronto.

United Kingdom 113

United Kingdom Technical Review Design Operations 113

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., How will you differentiate from these? How will we address these without significant cost? How will you be taking this to market? SEO for Startups )? What are your key Startup Metrics ? How do you make your money? How do you measure success? What already exists in your space?

Developer 384

Developer Founder Viral Oauth 384

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 76

Marketing Differentiation B2C PR 76

Hearpreneur

JANUARY 20, 2021

The publishing industry, and especially the children’s book publishing industry, are extremely set in their ways, having created and sold many of the same books for decades, via the same channels (many big publishers don’t even sell their books online!). Thanks to Michael Hammelburger, Cost Reduction Consultants ! #27-

Entrepreneur 150

Entrepreneur United States Software Review Technical Review 150

Women Entrepreneurs Can

APRIL 27, 2020

With so many world-class options available for every product and service, the only way to differentiate in the marketplace now is how you treat your customers. They help save the operating costs of a business. YouTube Channels & Video Tutorials. Bill Gates coined the phrase, ‘Customer is King.’

Technical Review 52

Technical Review Customer Software Review Mobile 52

Up and Running

DECEMBER 16, 2011

Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. The good news is you don’t need to necessarily invest in high cost camera work or production. Instead you can use a good webcam or video on your phone and edit with low cost software yourself.

Video 75

Video Differentiation Web Development Mobile 75

This is going to be BIG.

OCTOBER 18, 2022

Once you had that squared away, you’d start testing various acquisition channels, optimizing them regularly for cost effective conversion. What’s the value proposition that differentiates your work product from that of any other company trying to sell work? What sales channels are you testing to get your offer of work out there?

Product 135

Product Acquisition Channel Differentiation 135

ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. In the future, the channel fee will, perhaps, go down.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

YoungUpstarts

FEBRUARY 13, 2019

Even if you don’t invest in such a service, you might want to try reaching out multiple times, on different days of the week and via different channels — phone, text, and email — to reach a customer who has canceled. And you might be a little generous about getting them to re-up if your variable costs are low.

Customer 173

Customer Technical Review Retention Acquisition 173

Duct Tape Marketing

APRIL 14, 2024

Unlike a full-time CMO, a fractional CMO can be hired for a specific project or time period, making them a flexible and cost-effective solution for businesses of all sizes. Cost-Effectiveness and Strategic Value Hiring a full-time CMO can be expensive, with salaries often exceeding $250,000 to $480,000 per year.

Hiring 80

Hiring Leadership Differentiation Cost 80

Both Sides of the Table

FEBRUARY 28, 2018

If the retailer can get the product “exclusively” (even for just a time window) then it hopes to get more customers shopping at its store or watching its video channel vs. its competitors. and a differentiated feel in terms of fabric, design, sustainability, etc. but what if you need to do product discovery? Not so much.

Curation 296

Curation Los Angeles Differentiation Channel 296

YoungUpstarts

AUGUST 9, 2012

After all, the price at which profits disappear isn’t just the wholesale cost — you must also take into account the many individual expenses your business incurs. Or, ‘Considering all of our costs, I don’t think we can sell it for less than this.’ Wholesale is the cost of the merchandise, not the cost of the sale.

Sales 190

Sales .Net Cost Advertising 190

The Startup Magazine

JUNE 14, 2019

So, below is a list of steps you should undertake that ensure that your money is adequately channeled into your trade. If you have been self-employed, you probably have had episodes where you cannot clearly differentiate between work and personal finances or time. 1. Set obvious parameters.

Balance Sheet 126

Balance Sheet Limited Liability Company Bootstrapping Startup 126

Startup Professionals Musings

AUGUST 8, 2015

Yet true product differentiation in the eye of the customer is rarely achieved. According to a classic survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 120

Differentiation Social Media Reputation Cost 120

YoungUpstarts

MAY 12, 2017

Cost is a big issue for startups. It costs money to print leaflets and run radio ads whereas it costs virtually nothing to implement a digital marketing campaign, aside from your time and effort, of course. When you run a leaflet campaign, you can’t differentiate between different customers. Personalized Campaigns.

Advertising 133

Advertising Marketing Social Media Campaign 133

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106