Startup Professionals Musings

JUNE 2, 2021

The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. Simple metrics and your personal knowledge of the industry can’t keep up with all the relevant competitive forces. The real challenge is to win massive consumer preference repeatedly.

Software Review 355

Software Review Algorithm Global IPO 355

Startup Professionals Musings

FEBRUARY 6, 2021

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. Make sure metric results are available to the team, to keep them motivated.

Metrics 387

Metrics Technical Review Leadership Framework 387

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. What’s inside will differ depending on the channel or marketing campaign. Content channels.

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Campaign CTO Marketing Social Media 149

The Equity Kicker

MAY 3, 2018

Let me start by saying that I’m a massive believer in the power of metrics. However, it’s also true that metrics are not a panacea, with difficulties typically arising when a focus on metrics eclipses the big picture. Over focus on metrics at the expense of meaning, culture and innovation.

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Metrics CPA Early Stage Retention 87

Steve Blank

APRIL 21, 2011

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators. Next was D.C.

Channel 221

Channel Artificial Inteligence San Francisco Business Model 221

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality. Newspapers!

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Metrics Advertising Marketing Social Media 165

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Channel-level expertise: An understanding of how the channels work (e.g., How to create a growth hacking strategy using the pirate metrics model.

Retention 113

Retention Marketing Acquisition Channel 113

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. #13- Every element on the page needs to be tuned to help convert visits into sales.

eCommerce 134

eCommerce Omaha Entrepreneur SEO 134

YoungUpstarts

FEBRUARY 7, 2019

Having a carefully-developed sales strategy is crucial if you want to grow your business. Whether you’re setting up your sales strategy for the very first time, or updating your current document, here’s our top pointers for developing a clear and well-rounded plan that will help drive your business’ growth.

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Sales Argentina Technical Review B2B 113

Up and Running

SEPTEMBER 14, 2021

Sales is all about how to get more customers, and relationship funnels prioritize establishing a genuine connection with your customers. Relationship funnel vs. sales funnel — What’s the difference? It’s easy to confuse relationship funnels with traditional sales or marketing funnels, however, they differ significantly.

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Sales Audience Social Media Email 152

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

The Startup Magazine

SEPTEMBER 11, 2023

By delegating specific tasks—like outsourced sales for startups—to third-party experts, internal teams can focus on core competencies. Distinguishing Task Priorities At the heart of cost-effective outsourcing for startups lies the ability to discern between essential and non-essential tasks. This goes beyond mere financial metrics.

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Cost Startup Non-Compete Dilution 143

ConversionXL

JULY 8, 2021

But a good conversion rate doesn’t always mean more sales. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

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Customer Marketing Channel Audience 118

Startup Professionals Musings

JULY 3, 2020

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

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NPV Net Present Value Conversion Ratio Marketing 436

VC Cafe

MARCH 1, 2024

Small fine-tuned models as an alternative to giant generic ones – when finely tuned with appropriate data, smaller, specialised LLMs can yield comparable results at a fraction of the cost. Artificial Intelligence – Scaling global intelligence and redefining work: AI training costs should continue to fall 75% per year.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Women Entrepreneurs Can

MARCH 13, 2024

Increased Revenue Loyalty programs directly impact revenue, but they also help decrease customer acquisition costs. Ideally, your loyalty program should be seamlessly integrated with your point-of-sale system so guests can redeem their rewards in real-time without hassle.

Programming 52

Programming Retention Software Review Social Media 52

ConversionXL

SEPTEMBER 10, 2018

They can be everywhere—between departments, such as the marketing and sales department, or within departments. Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics.

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Metrics Campaign Channel Advertising 132

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Startup 335

Startup Social Media Metrics Viral 335

ReadWriteStart

JUNE 13, 2023

On the marketing front, e-commerce entrepreneurs will often fail to take advantage of the many free marketing channels that exist. Another marketing-related error that starting entrepreneurs will often commit is failing to measure the right metrics. Entrepreneurs will often not focus enough on sales.

Cost 78

Cost Entrepreneur ChatGPT B2C 78

Startup Professionals Musings

AUGUST 24, 2019

In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales. We often talk about short-term sales and long-term relationships in mutually exclusive terms.

Media 238

Media Cost Framework Social Media 238

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

JULY 9, 2018

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Demand 144

Demand Metrics NPV Net Present Value 144

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. The same video content likely works well in other channels. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). LinkedIn video ads: tech specs, targeting, metrics, and cost.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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Acquisition eCommerce Customer Churn Rate 129

crowdSPRING Blog

MARCH 25, 2012

The upside is that this tactic can be a great way to build your customer base and to get your brand in front of millions of potential customers at a relatively modest cost. For the marketer, the cost of these tactics is small and the ability to track ROMI in real-time is powerful. Outdoor and print. Photo: Howard Lake.

Lean 98

Lean Channel Marketing Software Review 98

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. In this article, you’ll learn what ecommerce CAC is, how to calculate it, and how to keep costs down to maintain profit health.

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Acquisition eCommerce Cost Customer 22

Up and Running

SEPTEMBER 15, 2021

Reports are vital for establishing the success of marketing campaigns and tracking sales trends. In this article, we’ll cover the basics of Google Data Studio—what it is and what it does—and provide you with the know-how to build a custom dashboard for your sales report. What is Google Data Studio? Add your data sources.

Sales 137

Sales Metrics Customer Analytics 137

Startup Professionals Musings

OCTOBER 25, 2014

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. Make sure metric results are available to the team, to keep them motivated.

Metrics 271

Metrics Technical Review Leadership Framework 271

Duct Tape Marketing

NOVEMBER 21, 2022

They must narrow the marketing focus to crucial marketing channels and formulate a winning and repeatable plan for the business. For example, they could help define the ideal clients, propose the best markets to target, and choose the most appropriate marketing channels that lead to more business.

Fractional CTO 63

Fractional CTO Small Business Metrics Revenue 63

Startup Professionals Musings

SEPTEMBER 11, 2021

Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. As an investor, I would like to see one month of sales, and see how that compares to your projections. Customer acquisition cost.

Hockey Stick 304

Hockey Stick Early Stage Metrics Acquisition 304

Startup Professionals Musings

AUGUST 15, 2022

There is still infinite room for new startup sales modes and models. Online entertainment: millions of channels, billions of actors. Many companies are already seeing their computing costs drop by thirty percent as they move in this direction, providing new startup opportunities with the Everything as a Service (EaaS) trend.

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Startup Social Media Analytics Cloud 315

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. This post gives you a data-backed approach to win more repeat sales.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Social Media 329

Social Media Metrics Viral Channel 329

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. There isn’t one most important SaaS metric. You’re not allocating enough costs to gross margin or the cost to acquire a customer. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. Leave money on the table.

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Restful Founder Revenue Acquisition 202

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

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Metrics Advisory Board Startup Lean 143