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Should Your Startup Give Performance-Based Warrants?

Both Sides of the Table

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. What are Performance Based Warrants? What is a “performance based&# warrant? Should You Offer Them?

Warrant 298
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Steps to Create a Nonprofit Social Media Policy

Board Effect

Customers, stakeholders, or constituents say bad things about your organization. Set the preferred tone and voice for all channels. You also need to incorporate wording for disciplinary action or termination when social media posts warrant action. A retweet or share magnifies an already bad situation.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. That channel giveth and then taketh away so you had millions of users who had not grown accustomed to the feature set of Viddy and thus didn’t stick around.

SEM 379
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Nine Keys To A Winning Startup Channel Strategy

Startup Professionals Musings

For that, you need to implement a winning distribution channel strategy. Common channel strategies include direct to customer, distributor, and joint venture arrangements. For many markets these days, the channel owns the market. Evolve the channel strategy as you grow. Deal with channel conflict openly.

Channel 213
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It’s not a channel, campaign, or tactic. Sales finds aligned accounts and works with marketing to create customized journeys. This required more product evangelism and customer wins.

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Beware of Premature Merge Elation

Both Sides of the Table

Focus on your customers and don’t obsess about deals or keeping up with your competitors releases.&#. We said it was like two people who couldn’t swim across the English Channel (21 miles) putting their arms around each other and trying to swim across together. Me: “Zero dilution. BUT … it’s your company.

Merger 276
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What’s it Like Being a VC?

Both Sides of the Table

If I’m interested I get to spend more time with them, if I’m not I don’t have to – A few companies per month come in that have fascinating business ideas that warrant my spending more time trying to understand their people, company, technology and market. I work hard, don’t get me wrong. Maybe 10-15%.