Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. The design was actually a negative drag on selling anything off a retail shelf.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

OCTOBER 31, 2014

Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. Further refinement of Product/Market fit could be done locally by using Value Proposition Design. But other critical hypotheses such as activities, resources, partners, channels needed testing offshore.

Global 335

Global Australia Silicon Valley China 335

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product). Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Apr-15: Head of Marketing (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

VC Cafe

SEPTEMBER 9, 2020

“A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living” Kevin Kelly, 1,000 True Fans. ” Eric Feng. ” Eric Feng. Take Twitch for example.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

MAY 22, 2017

That was designed to allow information storage and manage customer contact information. After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. Contact Management: The Beginning.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels. Startup after Iron Planet?

Vertical 265

Vertical Curation Boston Burn Rate 265

Steve Blank

MAY 22, 2009

Someone from your company has to be designated the official competitive intelligence officer for this show. Everyone should have a chance to walk the floor looking for deals, technology, distribution, customers, etc. You are correct all channels, web or otherwise, need to generate awareness and leads. One of them is a loser.

Silicon Valley 136

Silicon Valley RSS California Customer Development 136

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Marketers following this practice start with a hypothesis, design and run an experiment, and interpret results to fuel future experiments. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. The interface is designed to keep people on the platform. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. YouTube shines when it comes to brand awareness.

Hosting 127

Hosting Video Technical Review Software Review 127

Steve Blank

AUGUST 31, 2009

The product development model is so focused on building and shipping the product that it ignores the entire process of testing your basic hypothesis about your business model (customers, channel, pricing, etc.) customers aren’t buying it, the cost of distribution is too high, etc.) Theme: Digg 3 Column by WP Designer.

Customer Development 244

Customer Development Developer Customer Silicon Valley 244

Steve Blank

JUNE 5, 2009

You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. The person who can quickly re-channel that excitement to a different idea (one based on fact, not faith) will have much more success. Theme: Digg 3 Column by WP Designer.

Silicon Valley 234

Silicon Valley RSS Vertical California 234

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. You’ll likely have to make a case to get developer and designer resources and bring your asks into the right formats for product teams to push them forward. SEO is a pull channel, and search volume is indicative of demand. Anything behind a login or on a native app doesn’t work.

SEO 159

SEO Framework SCRUM Search 159

Duct Tape Marketing

JANUARY 25, 2023

And I think you're right, you touched on the advent of technology surrounding publishing, as well as all the different things you can do now as a self-published author, as it relates to, you know, distribution channels. And again, for a lot of people, that's what they were concerned with was distribution.

Audience 86

Audience Revenue Distribution Differentiation 86

Steve Blank

AUGUST 27, 2009

Everyone was using a road map that was designed for a very different location, yet they are surprised when they end up lost. After that there’s a discussion of how the product will reach the customer and the potential distribution channel. The distribution discussion also leads to some assumptions about pricing.

Silicon Valley 269

Silicon Valley Product Startup Product Development 269

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand consideration. Brand visibility. This allowed L.L.

Metrics 157

Metrics Marketing Campaign Audience 157

Steve Blank

AUGUST 20, 2009

Do you know have they distribute their product? Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc. Me – “Have you used Company x’s product?

Silicon Valley 206

Silicon Valley Startup RSS Customer Development 206

Steve Blank

JULY 9, 2009

So I got out out of the building to meet and understand our customers and distribution partners. I remember after a month or two of talking to 14-22 year old male gamers (our potential target market,) I realized that for the first time in my career I had no emotional connection to my customers or channel partners.

Silicon Valley 155

Silicon Valley RSS California Video 155

YoungUpstarts

APRIL 28, 2020

When you are building a new brand, invest time and resources in designing clear guidelines. Whether it’s logos, fonts, new branded products, customer service approach, website design, or the content strategy, it’s vital to create a comprehensive strategy. At UpstartWorks, we didn’t want to reinvent ourselves completely.

Social Media 191

Social Media Channel Vertical Partner 191

Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. The Customer Development Model is designed to minimize the risk of launching a product for a market that does not exist. Theme: Digg 3 Column by WP Designer. Blog at WordPress.com.

Lean 260

Lean Silicon Valley Startup RSS 260

pandodaily.com

JULY 18, 2012

More to the point, the relationships with vendors, know-how of product hunting and credibility in the design world took decades to develop. Ultimately, we each had a lot of domain experience in different content verticals and wanted to build the ultimate places we could work every day putting that experience to work. Semil Shah.

Entrepreneur 45

Entrepreneur San Francisco Silicon Valley Technical Review 45

Both Sides of the Table

JANUARY 17, 2011

The need for creativity extends well beyond product design. The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Yet most startups seem to constrain creativity to product design. Were they vertically integrated ? That’s a shame.

Technical Review 356

Technical Review Framework Audience Media 356

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Totem is a modern operating system designed to be the everyday tool fund managers use to manage their deal pipeline and portfolio. 10) Report.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. Native ads. Social ads.

Marketing 100

Marketing Campaign Email Sales 100

Austin Startup

AUGUST 7, 2017

Some businesses can service all four cities with a single distribution hub in one of the cities, making it a unique market for launching new businesses. Capital Factory focuses on hosting community programming that educates and inspires entrepreneurs, programmers, designers, and community leaders.

Texas 97

Texas San Antonio Houston Dallas 97

Steve Blank

JULY 2, 2009

Video Games At SuperMac , Peter Barrett was the witty and creative 24-year old Australian engineer who had designed several of our most successful products, culminating with the software for the Video Spigot. Theme: Digg 3 Column by WP Designer. I had no idea what I wanted to do next, and would get paid to think about it?

Silicon Valley 120

Silicon Valley Technical Review RSS Software Review 120

Steve Blank

JULY 16, 2009

Meanwhile my partner was in heaven working with his newly hired group of game designers directing and producing our first games. Go spend some time outside the building talking to potential distribution partners. Stop annoying our game designers and start working on selling and marketing the games.” They think we’re brilliant.

Silicon Valley 222

Silicon Valley RSS Video San Diego 222

Steve Blank

MAY 7, 2009

My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and product development plan. Theme: Digg 3 Column by WP Designer. I now think that was a mistake. Blog at WordPress.com.

Business Plan 156

Business Plan Silicon Valley RSS Venture Capital 156

The Next Web

DECEMBER 8, 2013

Today, Airbnb, oDesk and multiple second-hand fashion marketplace startups show that there are tons of untapped verticals where horizontal product platform cannot serve properly or where consumer simply prefer a more tailored brand. It turns out that network effects can be broken – Amazon and StubHub took on eBay in the mid 2000’s.

B2C 136

B2C B2B Demand Vertical 136

Duct Tape Marketing

NOVEMBER 24, 2021

13:52] So how big, how important of a role does design play in consumer packaged goods? [16:07] 17:11] There are a lot of brands today that are direct to consumer – how has distribution changed? [20:10] So how big, how big is design in the package, the colors, the box, it comes in the bottle. How important is this role? [17:11]

Networking 87

Networking Early Stage Distribution Hosting 87

ConversionXL

DECEMBER 3, 2018

Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Create movement-first content to build credibility.

B2B 133

B2B Marketing SEO Search 133

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. Footwear brands Nike, Adidas, Converse and Tiger have all done very well bringing back designs from the 1980′s to leverage the trend. The top down era of one size fits all. And now it is over.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Austin Startup

MARCH 7, 2018

janryan (@janryan) | Twitter Kerry Rupp Kerry is a Capital Factory Mentor and founding partner of True Wealth Ventures, an early-stage venture capital fund that invests in women-led companies in the sustainable consumer and consumer health verticals. Previously, she was the first Entrepreneur-in-Residence (“EIR”) for Dell Inc.

Technical Cofounder 48

Technical Cofounder Cofounder Fractional CTO CTO 48

marketingland.com

JULY 11, 2012

Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.”. Marcotte’s recent book, also titled Responsive Web Design , defined the idea as having three key pieces: Flexible, grid-based layouts. Media queries.

Email 49

Email Mobile SEO Search 49

Both Sides of the Table

FEBRUARY 12, 2017

https://medium.com/media/cc969482e7abf6b75d3c0958c8ee409d/href I moved to Los Angeles in 2007 and as a VC who had built his career as a programmer, database designer, program manager, CEO then VP Products at Salesforce, I wanted to build a portfolio of software investments. He thinks the very nature of video is changing.

Media 210

Media Los Angeles Russia Viral 210