ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. New channels. Some of those channels might include: Acquisition.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Product should be your main channel for customer acquisition, retention and expansion. Marketing : get a larger share of voice.

B2B 94

B2B Marketing Curation PPC 94

ReadWriteStart

MARCH 8, 2021

It’s going to serve as your central hub of operations – and the centerpiece of all your promotional channels. . Marketing/advertising channels. A catchy name goes a long way to cement your brand in people’s minds, but you’ll also need the help of brand differentiation to distinguish your company from others. .

Startup 127

Startup Retention Acquisition Agile 127

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

YoungUpstarts

SEPTEMBER 4, 2014

By exploring customer service initiatives, new sales channels, and private label financing, to name a few, you can attract and keep new customers. Lastly, sending a thank-you note via email or making an occasional follow-up phone call can go a long way in showing gratitude, which is essential in the business world.

Customer 168

Customer PPC Software Review Finance 168

ConversionXL

NOVEMBER 24, 2021

This is the basis of an effective differentiation strategy. Differentiate the messaging between your brand and personal profiles. . When you communicate with your audience via email, you own the email list. And you’ll find hundreds of videos of him talking about “underpriced attention” on his YouTube channel.

Reputation 134

Reputation Audience Management Social Media 134

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., How will you differentiate from these? Where do you stand on your brand, name, logo, positioning? Do you need to round trip an email to validate the email? Cloudsponge for email invites to large group? Do they generate emails or other external notifications?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., How will you differentiate from these? Where do you stand on your brand, name, logo, positioning? Do you need to round trip an email to validate the email? Cloudsponge for email invites to large group? Do they generate emails or other external notifications?

Developer 384

Developer Founder Viral Oauth 384

YoungUpstarts

JULY 30, 2019

Walmart has long been a top name in US retail. Amazon – Develop a consistent, reliable multi-channel brand. Make it easy to communicate with your business through various channels. Provide prompt customer support via phone, email, and chat – as well as in store – whenever possible. Let’s get started.

Curation 173

Curation Social Media eCommerce Channel 173

Duct Tape Marketing

OCTOBER 26, 2022

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. We would have this graph like that, we'd get emailed out every day, be like, we hit this line, the graph we're gonna go buy grill so we can sit out back and grill.

SMS 92

SMS Technical Review Channel Cofounder 92

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. What's your name? Like this show? Yes, it has.

Marketing 75

Marketing Differentiation B2C PR 75

Duct Tape Marketing

JANUARY 4, 2024

Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. Russell shares invaluable insights on the resurgence of email newsletters. Discover the resurgence of email newsletters as a dynamic tool for content marketing and direct response promotion.

Revenue 78

Revenue Advertising Email ChatGPT 78

Duct Tape Marketing

JUNE 16, 2022

His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association.

Technical Review 76

Technical Review Naming Networking Washington 76

Duct Tape Marketing

DECEMBER 30, 2022

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?

Software Review 89

Software Review Marketing Technical Review Michigan 89

Up and Running

MAY 3, 2021

As the name suggests, an SEO business is a company or agency that performs SEO services for and on behalf of a brand. But alongside this, you should also improve your accompanying digital channels too. Start with a plan, set milestones, and explore opportunities to differentiate your service offerings. What is an SEO business?

SEO 147

SEO Vertical Metadata Forecast 147

Duct Tape Marketing

JANUARY 25, 2023

7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew. [2:25] Is self-publishing a more profitable way to publish today? [5:12]

Audience 88

Audience Revenue Distribution Differentiation 88

Duct Tape Marketing

APRIL 21, 2022

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?

Small Business 90

Small Business Software Review Marketing Technical Review 90

Duct Tape Marketing

MAY 18, 2023

He’s the Founder of theCLIKK, an email newsletter about digital marketing. Key Takeaway: Newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. 07:00] How do you differentiate your content based on somebody who is in a potential buying situation? [09:42]

ChatGPT 92

ChatGPT Advertising Email Viral 92

Duct Tape Marketing

FEBRUARY 23, 2023

His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association.

Channel 71

Channel Sales Naming California 71

Duct Tape Marketing

JULY 14, 2022

Cuz when you respond later, they still get your response on email. You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. eWebinar.com.

Technical Review 84

Technical Review Demand Cofounder Video 84

Up and Running

AUGUST 7, 2019

Many are incorporating Amazon as just a single channel in their ecommerce business plans , hoping customers will shop there and like the brand enough to consider looking at Instagram, search engine results, or their own website for more information and options. Your business’s operations have changed. That’s what you will need to target.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Duct Tape Marketing

FEBRUARY 16, 2022

6:12] If I’m just getting started as a coach and need to get clients, is there a channel that you would tell people is a great place to get a jumpstart? [7:38] I I've been doing daily emails to my list since 26 steam and haven't missed a day there. 4:27] How do you get clients without paid advertising? [6:12] Like this show?

Reputation 96

Reputation Advertising Networking Programming 96

Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] Duct Tape Transcript.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

Duct Tape Marketing

SEPTEMBER 14, 2022

2:53] How do you hope to differentiate WriteSonic, particularly in the AI writing space? [4:12] Like I, I get, you know, these marketing emails from people all the time now, somehow they're working AI into everything. How do you hope to differentiate right. Sign up to receive email updates. Like this show? powered by.

Marketing 75

Marketing SEO Social Media Artificial Inteligence 75

Duct Tape Marketing

JULY 13, 2022

The Profit First Professional organization is designed to support accountants, bookkeepers, and other financial professionals to substantially differentiate themselves in the market. So I'm really fortunate to get emails from readers telling me what's working, but also what's not working. Clockwork.life. Mikemotorbike.com.

Employee 91

Employee Design Networking Differentiation 91

Duct Tape Marketing

SEPTEMBER 22, 2022

Andrew Warden (05:09): Channel, I got you. We think that BEC, which is a new channel, right. So I'm waiting to see, I have no idea, but this is what I, you know, you ask about experimentation and you always have to make sure that you're carving out, you know, 10, 10, 15% of your budget of your spend to try new channels.

SEO 84

SEO Channel Campaign Audience 84

Duct Tape Marketing

JANUARY 4, 2023

John Jantsch (05:07): I mean, you use that like as your core channel. We think that Bec, which is a new channel, right? Because the moment that you rest on the laurels of the channel that's working so well for you is the moment it stops doing that. You know, you name it, you know, for traffic analytics, right?

SEO 87

SEO Audience Channel Campaign 87

Duct Tape Marketing

SEPTEMBER 1, 2022

Any chance you have to differentiate yourself, maybe create your own category as we did here with distant assistance instead of virtual assistance. They're doing emails, they're doing all this, everything in their business. Take The Marketing Assessment: Take the Assessment. Like this show? Duct Tape Transcript.

Hiring 93

Hiring Social Media Technical Review San Francisco 93

Mike Michalowicz

NOVEMBER 13, 2019

MIKE: MOST PEOPLE DON’T THINK OF GIFTING AS A MARKETING CHANNEL. Differentiating ourselves as a brand – whether we’re a Fortune 500 company or a solopreneur. And no, you’re not going to put your name or company logo on it, because then your gift is about you. I needed out. WHAT WOULD YOU SAY TO THAT? Think about it.

Channel 60

Channel Ethiopia Mexico Marketing 60

Duct Tape Marketing

NOVEMBER 29, 2023

Duct Tape Transcript Email Download New Tab John (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. I can't remember the author's name, but pretty big book, and she gets into dinner gatherings even. So how do you differentiate those? There's a way to get on email list with me.

Social Media 63

Social Media Community Audience Media 63

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key.

Software Review 74

Software Review Software Delaware Forecast 74

Hippoland

OCTOBER 9, 2016

To be fair, this number includes pitch emails like this (incl a response from my former colleague Sean Percival). (In fact, the vast majority of pitches I’ve seen probably fall under this category and these only take a few seconds to read and archive, so this is how you get to see 20k pitches!) Meandering email copy is not a good sign.

Seed Stage 48

Seed Stage CTO Hire Email Later Stage 48

YoungUpstarts

SEPTEMBER 3, 2020

Many entrepreneurs fresh-of-the-boat mistakenly assume that the marketing aspect for their startup consists merely of a few Facebook and email advertisement campaigns. Marketing Companies will analyze your startup’s purpose and direction of progress to smartly utilize the right media channels as part of their communications strategy.

Marketing 147

Marketing Startup PR Campaign 147

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] That that actually being the way that it starts as opposed to a bolt on channel. You never will because they've got points of differentiation, right. Click on over and give us a review on iTunes, please!

Community 83

Community Marketing Audience Networking 83

ConversionXL

JANUARY 16, 2014

Forrester also found that 27% of consumers will sacrifice their shopping cart in the name of a better deal. Back in October 2013 Simon-Kucher & Partners , a global marketing & sales consultancy, published a survey that found 33% of shoppers did not name prices as the primary driver for online shopping. image source. .

Software Review 117

Software Review Social Media Vertical Algorithm 117

Hunter Walker

JUNE 23, 2014

Perhaps Facebook hasn’t turned on its marketing channels yet but I’m surprised reaction has been this weak off the bat. With Taptalk you need to (a) add directly using someone’s Taptalk user name or (b) respond to a Taptalk invite sent via email or SMS. Slingshot (Facebook’s temporal messaging product).

Product 93

Product SBA SMS API 93

Life Beyond Code

JANUARY 6, 2013

I’d become extremely interested in thought leadership, as it was a focus for most of my clients who wanted to write high-impact books that differentiated them from their competition. After some tweeting and emailing back and forth he and I decided to connect on Skype.

Leadership 104

Leadership Australia Texas Campaign 104